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e.l.f. Beauty ( (ELF) ) has issued an announcement.
On May 28, 2025, e.l.f. Beauty announced a definitive agreement to acquire rhode, a lifestyle beauty brand founded by Hailey Bieber, for $1 billion. The acquisition, expected to close in the second quarter of fiscal year 2026, aims to diversify e.l.f. Beauty’s portfolio and expand its presence in the prestige beauty channel. The deal includes $800 million payable at closing and a potential earnout of $200 million based on rhode’s future growth. This strategic move is set to enhance e.l.f. Beauty’s market positioning by leveraging rhode’s innovative products and strong consumer base, which has seen significant growth, doubling its consumer base and generating $212 million in net sales over the past year.
The most recent analyst rating on (ELF) stock is a Buy with a $130.00 price target. To see the full list of analyst forecasts on e.l.f. Beauty stock, see the ELF Stock Forecast page.
Spark’s Take on ELF Stock
According to Spark, TipRanks’ AI Analyst, ELF is a Neutral.
e.l.f. Beauty showcases strong financial health and growth potential, buoyed by significant revenue and market share gains. However, technical indicators signal bearish momentum, and valuation concerns suggest potential overvaluation. The optimistic earnings call highlights growth opportunities, but external challenges and a soft start to 2025 may temper immediate gains.
To see Spark’s full report on ELF stock, click here.
More about e.l.f. Beauty
e.l.f. Beauty is a company in the beauty industry, known for its clean, vegan, and cruelty-free products. The company focuses on making beauty accessible to everyone and has a portfolio that includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, and NATURIUM. e.l.f. Beauty is recognized for its disruptive approach, cultural influence, and commitment to inclusivity and accessibility.
Average Trading Volume: 2,582,980
Technical Sentiment Signal: Hold
Current Market Cap: $5.17B
See more data about ELF stock on TipRanks’ Stock Analysis page.