TipRanks
Go Ultimate75% OFF

Top Page

LOGO

Tidal Trust III Alpha Brands Consumption Leaders ETF (LOGO)

Rating:73Outperform
Price Target:$23.00â–²(18.26% Upside)

LOGO, the Alpha Brands Consumption Leaders ETF, earns a solid overall rating thanks to its heavy exposure to global leaders like Alphabet, Apple, Nvidia, and Amazon, all supported by strong financial performance, growth in AI, cloud, and services, and generally positive technical or earnings call signals. The fund’s rating is held back somewhat by weaker names like Axon, where bearish momentum, valuation concerns, and cash flow risks are more pronounced. A key risk factor is the ETF’s concentration in a relatively small group of high-valuation, growth-focused consumer and technology brands, which can increase sensitivity to market swings and changing sentiment around premium-priced stocks.

Positive Factors
Leading Brand HoldingsThe ETF’s largest positions include well-known, strong-performing companies, which can help support overall returns.
Broad Sector MixExposure to several different sectors, including technology, industrials, communication services, and consumer-related areas, helps spread risk across the economy.
Growing Asset BaseThe fund has a meaningful level of assets under management, suggesting it has attracted investor interest and may offer better trading liquidity than very small ETFs.
Negative Factors
Recent Weak PerformanceThe ETF’s returns over the past month and year to date have been negative, indicating recent performance has been soft.
High Expense RatioThe fund’s fee is relatively high for an ETF, which can eat into long-term returns for investors.
U.S.-Only Geographic ExposureAlmost all of the ETF’s holdings are in U.S. companies, offering little geographic diversification if the U.S. market struggles.

LOGO vs. SPDR S&P 500 ETF (SPY)

-15%-10%-5%0%5%10%15%20%SPY+8.82%LOGO-9.02%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
AUM
31.45M
Region
Global
Expense Ratio
0.69%
Beta
1.10
Issuer
Alpha Brands
Inception Date
May 27, 2025
Dividend Yield
N/A
Asset Class
Equity
Index Tracked
No Underlying Index

LOGO Summary

LOGO is an ETF that focuses on powerful consumer brands and how people spend money, rather than tracking a traditional index. It invests mainly in U.S. companies across tech, communication, and consumer sectors, aiming to benefit from strong brand recognition and loyal customers. Well-known holdings include Amazon, Apple, Alphabet (Google), Meta, and Netflix, along with other growing brand-focused businesses. Someone might invest in LOGO for long-term growth and broad exposure to leading brands across several industries. A key risk is that brand-focused and tech-related stocks can be volatile and may go up and down more than the overall market.

How much will it cost me?

This ETF has an expense ratio of 0.69%, which means you’ll pay about $6.90 per year for every $1,000 invested. That’s higher than the average ETF because it’s actively managed, with professionals selecting brand-focused companies rather than simply tracking an index.

What would affect this ETF?

This global ETF focused on leading consumer and technology brands could benefit if economic growth stays solid, people keep spending on online shopping, streaming, and premium products, and tech and communication services companies continue to innovate and strengthen their brands. On the negative side, a slowdown in consumer spending, higher interest rates that pressure growth stocks like Amazon, Apple, and Meta, or new regulations affecting big tech and digital platforms around the world could hurt performance.

LOGO Top 10 Holdings

LOGO leans heavily into global brand power, with Big Tech and digital platforms steering the ship. Apple and Nvidia have been steady to rising forces, helping performance with their ongoing strength in devices and AI. Eli Lilly and Monster Beverage add a healthy dose of defensive growth, quietly pulling the fund forward. On the flip side, Alphabet and Axon have been lagging, acting like a bit of an anchor on recent returns, while Spotify’s mixed results show that not every consumer brand in this lineup is firing on all cylinders.

LOGO top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
AMZNAMZNAmazon4.78%$1.50M$2.80T6.69%71Outperform
LLYLLYEli Lilly & Co4.64%$1.46M$1.27T44.44%72Outperform
AAPLAAPLApple3.80%$1.20M$4.98T26.91%79Outperform
SPOTSPOTSpotify3.50%$1.10M$124.15B-2.46%66Neutral
MNSTMNSTMonster Beverage3.34%$1.05M$89.57B37.90%80Outperform
GOOGLGOOGLAlphabet Class A3.32%$1.04M$3.48T0.01%85Outperform
AXONAXONAxon Enterprise3.08%$969.41K$25.43B-46.69%58Neutral
MSFTMSFTMicrosoft3.00%$944.84K$3.94T6.74%79Outperform
NFLXNFLXNetflix2.96%$931.35K$260.38B-42.20%73Outperform
METAMETAMeta Platforms2.88%$904.59K$1.56T-1.42%76Outperform

LOGO Technical Analysis

Technical Analysis SentimentNegative
Last Price19.45

Price Trends

50DMA20.35Negative
100DMA20.52Negative
200DMA20.36Negative

Market Momentum

MACD-0.19Positive
RSI34.27Neutral
STOCH30.96Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For LOGO, the sentiment is Negative. The current price of 19.45 is below the 20-day moving average (MA) of 20.12, below the 50-day MA of 20.35, and below the 200-day MA of 20.36, indicating a bearish trend. The MACD of -0.19 indicates Positive momentum. The RSI at 34.27 is Neutral, neither overbought nor oversold. The STOCH value of 30.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for LOGO.

LOGO Peer Comparison

Comparison Results

LOGO against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
LOGOLOGO$19.45$23.00(18.26% Upside)$31.45M0.69%73Outperform
FDCFFDCF$49.04$65.65(33.88% Upside)$96.77M0.50%69Neutral
FFNDFFND$30.71$37.49(22.09% Upside)$91.98M0.98%65Neutral
IQMIQM$82.06$129.84(58.22% Upside)$63.84M0.50%69Neutral
YUNGYUNG$29.45$33.34(13.22% Upside)$1.18M0.35%66Neutral
STYLSTYL$26.63$29.98(12.58% Upside)$406.38K0.35%67Neutral

Performance Comparison

0%20%40%LOGOFDCFFFNDIQMYUNGSTYLDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
LOGO and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
LOGOTidal Trust III Alpha Brands Consumption Leaders ETF19.45-1.86-8.73%
FDCFFidelity Disruptive Communications ETF49.041.102.31%
FFNDFuture Fund Active ETF30.710.531.76%
IQMFranklin Intelligent Machines ETF82.06-7.70-8.58%
YUNGCorgi Longevity Consumer ETF29.453.7514.61%
STYLCorgi Lifestyle Brands ETF26.630.602.32%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.