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GEND

Genter Capital Dividend Income ETF (GEND)

Rating:70Outperform
Price Target:$14.50â–²(5.42% Upside)

GEND, the Genter Capital Dividend Income ETF, earns a solid overall rating driven by strong, diversified holdings like Merck and Accenture, which combine robust financial performance, attractive valuations, and positive growth prospects. Energy names such as Devon Energy and Chevron add upside potential and income, while weaker positions like Microchip and CVS, which face profitability, valuation, and technical challenges, modestly weigh on the fund. The main risk factor is its meaningful exposure to sectors with leverage and cash flow pressures (such as energy and healthcare), which could increase volatility if market or macroeconomic conditions worsen.

Positive Factors
Strong Recent PerformanceThe ETF has shown strong gains so far this year and in the last few months, which suggests its strategy has been working well recently.
Dividend-Focused Blue-Chip HoldingsMany of the top holdings are well-known, established companies that are commonly associated with steady dividends, which can support income-focused investors.
Broad Sector DiversificationThe fund spreads its investments across many sectors like health care, financials, energy, and technology, helping reduce the impact if one industry struggles.
Negative Factors
Small Asset BaseThe ETF manages a relatively small amount of money, which can make it more vulnerable to large investor inflows or outflows and potentially higher trading spreads.
Heavy U.S. ConcentrationWith almost all assets in U.S. companies, the fund offers little geographic diversification and is highly tied to the health of the U.S. market.
Mixed Performance Among Top HoldingsWhile several major positions have delivered strong gains, at least one key holding has been weak this year, which can drag on overall returns if the weakness continues.

GEND vs. SPDR S&P 500 ETF (SPY)

AUM
6.10M
Region
North America
Expense Ratio
0.38%
Beta
0.44
Issuer
Genter Capital
Inception Date
Jan 13, 2025
Dividend Yield
2.83%
Asset Class
Equity
Index Tracked
No Underlying Index

GEND Summary

Genter Capital Dividend Income ETF (GEND) is a U.S.-focused fund that aims to provide steady income by investing in companies that pay high and consistent dividends, rather than tracking a specific index. It spreads money across many sectors like health care, financials, energy, and technology. Well-known holdings include Accenture, Chevron, CVS Health, Merck, and JPMorgan Chase. Someone might invest in GEND to add regular dividend income and diversification to their portfolio. A key risk is that stock prices and dividend payments can go up or down with the overall market and the U.S. economy.

How much will it cost me?

GEND has an annual expense ratio of 0.38%, which means you’ll pay about $3.80 per year for every $1,000 invested. This cost is a bit higher than the average low-cost index ETF because GEND is actively managed, with professionals selecting dividend-focused stocks rather than simply tracking a broad market index.

What would affect this ETF?

Because GEND focuses on U.S. companies with strong dividend payments across sectors like health care, financials, and energy, it can benefit if the economy stays steady, corporate profits grow, and demand for income-focused investments remains high, especially from holdings such as Chevron, JPMorgan, and Merck. On the other hand, rising interest rates, pressure on banks or energy companies, tighter regulations on tobacco or utilities, or a U.S. economic slowdown could hurt company earnings and lead to dividend cuts, which would weigh on the ETF’s future returns.

GEND Top 10 Holdings

GEND leans heavily on U.S. dividend stalwarts, with health care, financials, and energy setting the tone. Merck has been a steady engine of gains, helping anchor the fund, while Chevron and Devon Energy add some fuel with rising energy exposure. JPMorgan and Northern Trust are more mixed, occasionally losing steam as markets reassess banks. On the weaker side, CVS and Enbridge have been lagging, acting as a drag on recent results. Overall, it’s a U.S.-centric, income-focused mix where a few big names do much of the heavy lifting.

GEND top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
ACNACNAccenture5.39%$334.74K$146.12B-0.21%79Outperform
CVXCVXChevron4.23%$262.24K$457.31B49.23%71Outperform
DVNDVNDevon Energy4.12%$255.70K$56.29B59.66%79Outperform
NTRSNTRSNorthern4.21%$260.94K$31.64B35.88%78Outperform
MOMOAltria Group4.13%$256.19K$128.15B23.85%64Neutral
CVSCVSCVS Health3.68%$228.35K$115.53B12.07%64Neutral
JPMJPMJPMorgan Chase3.74%$232.26K$913.30B12.46%72Outperform
MRKMRKMerck & Company3.65%$226.67K$361.02B69.01%80Outperform
MCHPMCHPMicrochip3.74%$231.92K$44.05B29.71%54Neutral
ENBENBEnbridge――――69Neutral

GEND Technical Analysis

Technical Analysis SentimentPositive
Last Price13.75

Price Trends

50DMA13.21Positive
100DMA13.06Positive
200DMA12.67Positive

Market Momentum

MACD0.15Negative
RSI73.24Negative
STOCH76.53Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For GEND, the sentiment is Positive. The current price of 13.75 is above the 20-day moving average (MA) of 13.23, above the 50-day MA of 13.21, and above the 200-day MA of 12.67, indicating a bullish trend. The MACD of 0.15 indicates Negative momentum. The RSI at 73.24 is Negative, neither overbought nor oversold. The STOCH value of 76.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GEND.

GEND Peer Comparison

Comparison Results

GEND against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
GENDGEND$13.75$14.50(5.42% Upside)$6.10M0.38%70Outperform
PAYRPAYR$56.54$60.55(7.10% Upside)$89.52M0.40%66Neutral
HQDGHQDG$25.74$31.46(22.24% Upside)$76.05M0.50%73Outperform
FDIVFDIV$28.09$31.76(13.04% Upside)$55.31M0.35%70Neutral
DIVYDIVY$31.28$34.08(8.96% Upside)$29.48M0.45%69Neutral
VUSVUS$30.11$36.59(21.53% Upside)$17.26M0.25%71Outperform

Performance Comparison

0%10%20%GENDPAYRHQDGFDIVDIVYVUSDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GEND and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GENDGenter Capital Dividend Income ETF13.752.9527.26%
PAYRFederated Hermes Enhanced Income ETF56.5411.2824.92%
HQDGRaub Brock Dividend Growth ETF25.740.742.98%
FDIVMarketDesk Focused U.S. Dividend ETF28.092.6310.31%
DIVYSound Equity Income ETF31.286.5126.29%
VUSVirtus US Dividend ETF30.115.6222.97%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.