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DIVE

Dana Concentrated Dividend ETF (DIVE)

Rating:72Outperform
Price Target:$30.00â–²(6.32% Upside)

DIVE, the Dana Concentrated Dividend ETF, has a solid overall rating driven mainly by strong, growth-focused holdings like Salesforce, Meta Platforms, and Elevance Health, which benefit from healthy financial performance, positive earnings sentiment, and promising strategic initiatives in AI and healthcare technology. However, some key positions such as Philip Morris, AbbVie, and Keurig Dr Pepper face challenges including high leverage, valuation concerns, and bearish technical trends, and the fund’s concentrated mix of a few large positions increases risk if any of these core holdings stumble.

Positive Factors
Strong Recent PerformanceThe ETF has shown strong gains so far this year and in recent months, indicating solid momentum.
Leading Dividend-Focused HoldingsSeveral of the largest positions, including well-known consumer and health care companies, have delivered strong performance, supporting the fund’s returns.
Broad Sector DiversificationThe fund spreads its investments across many sectors such as health care, consumer, technology, and financials, helping reduce the impact if one industry struggles.
Negative Factors
Higher Expense RatioThe ETF’s fee is on the higher side for an index-style product, which slightly reduces the net return investors keep over time.
U.S.-Only Geographic ExposureAlmost all of the fund’s assets are invested in U.S. companies, offering little diversification across different countries and economies.
Mixed Performance Among Top HoldingsWhile several major positions are performing well, a few large holdings have shown weak or negative performance, which can drag on overall results.

DIVE vs. SPDR S&P 500 ETF (SPY)

AUM
48.10M
Region
North America
Expense Ratio
0.65%
Beta
0.55
Issuer
Dana
Inception Date
Sep 15, 2025
Dividend Yield
1.26%
Asset Class
Equity
Index Tracked
No Underlying Index

DIVE Summary

The Dana Concentrated Dividend ETF (DIVE) is an actively managed fund that focuses on large U.S. companies that pay dividends, aiming to provide both growth and regular income. It doesn’t track a specific index, but instead selects a smaller group of stocks across many sectors, including health care, technology, and consumer companies. Well-known holdings include Amazon and Philip Morris. Someone might invest in DIVE to get diversified exposure to established dividend-paying businesses in one simple investment. A key risk is that the fund holds a concentrated set of stocks, so its value can go up or down more sharply with the market and with those specific companies.

How much will it cost me?

This ETF has an expense ratio of 0.65%, which means you’ll pay about $6.50 per year for every $1,000 you invest. That’s higher than the average ETF cost because DIVE is actively managed, with professionals selecting and monitoring a concentrated portfolio of dividend-paying stocks.

What would affect this ETF?

DIVE could benefit if the U.S. economy stays resilient, supporting large health care, consumer defensive, and technology companies like Philip Morris, Keurig Dr Pepper, Amazon, and Salesforce, and if interest rates eventually stabilize or fall, making its dividend focus more attractive. On the downside, higher-for-longer interest rates, tighter consumer spending, or new regulations affecting health care, financials, or tobacco could pressure its income and growth, and its active, concentrated approach may lead to larger swings if a few big holdings struggle.

DIVE Top 10 Holdings

DIVE leans heavily on steady, dividend-rich U.S. large caps, with health care and consumer defensive names doing much of the heavy lifting. AbbVie and Elevance Health have been rising, giving the fund a solid health care backbone, while Philip Morris and Keurig Dr Pepper add a defensive, cash-generating flavor that’s also been supportive. On the growth side, Amazon looks more mixed, and Salesforce has been lagging, occasionally acting like a brake on returns. Overall, the ETF is U.S.-centric, blending resilient defensives with selective tech and financial exposure.

DIVE top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
PMPMPhilip Morris6.20%$2.98M$325.43B43.24%61Neutral
KDPKDPKeurig Dr Pepper5.27%$2.53M$48.77B29.48%71Outperform
IQVIQVIQVIA Holdings5.24%$2.52M$44.06B23.50%73Outperform
ELVELVElevance Health4.78%$2.30M$90.76B30.48%76Outperform
AMZNAMZNAmazon4.75%$2.28M$2.59T7.85%71Outperform
QSRQSRRestaurant Brands International4.60%$2.21M$32.71B8.06%75Outperform
COFCOFCapital One Financial4.51%$2.17M$123.22B-6.20%71Outperform
ABBVABBVAbbVie3.74%$1.80M$521.11B29.22%66Neutral
CRMCRMSalesforce3.67%$1.77M$188.61B-10.71%80Outperform
ACNACNAccenture3.49%$1.68M$152.63B3.61%79Outperform

DIVE Technical Analysis

Technical Analysis SentimentPositive
Last Price28.22

Price Trends

50DMA27.63Positive
100DMA27.06Positive
200DMA26.16Positive

Market Momentum

MACD0.24Negative
RSI63.43Neutral
STOCH64.16Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For DIVE, the sentiment is Positive. The current price of 28.22 is above the 20-day moving average (MA) of 27.75, above the 50-day MA of 27.63, and above the 200-day MA of 26.16, indicating a bullish trend. The MACD of 0.24 indicates Negative momentum. The RSI at 63.43 is Neutral, neither overbought nor oversold. The STOCH value of 64.16 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DIVE.

DIVE Peer Comparison

Comparison Results

DIVE against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
DIVEDIVE$28.22$30.00(6.32% Upside)$48.10M0.65%72Outperform
PRMRPRMR$28.30$35.01(23.68% Upside)$93.31M1.00%73Outperform
FCUSFCUS$36.61$47.35(29.34% Upside)$87.54M0.80%67Neutral
REGSREGS$11.08$15.07(36.01% Upside)$76.65M0.35%74Outperform
EGGQEGGQ$43.39$71.98(65.89% Upside)$79.45M0.93%58Neutral
SPCTSPCT$27.98$32.09(14.69% Upside)$71.86M0.85%72Outperform

Performance Comparison

0%20%DIVEPRMRFCUSREGSEGGQSPCTDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
DIVE and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
DIVEDana Concentrated Dividend ETF28.224.3017.98%
PRMRPeakShares RMR Prime Equity ETF28.303.3213.31%
FCUSPinnacle Focused Opportunities ETF36.612.647.78%
REGSColumbia Large Cap Growth ETF11.080.999.84%
EGGQNestYield Visionary ETF43.39-3.25-6.98%
SPCTLiberty One Spectrum ETF27.983.0412.18%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.