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BUYZ

Franklin Disruptive Commerce ETF (BUYZ)

Rating:73Outperform
Price Target:$39.00â–²(7.42% Upside)

BUYZ, the Franklin Disruptive Commerce ETF, earns a solid rating largely because its biggest positions in companies like Shopify, Amazon, and Alphabet show strong financial performance, positive earnings commentary, and promising growth drivers such as AI, cloud, and digital commerce. However, some holdings like Carvana and Affirm face risks from high valuations, cash flow or technical challenges, and the fund’s focus on disruptive commerce means investors are exposed to concentration in high-growth, often richly valued tech and e-commerce names.

Positive Factors
Leading E‑Commerce and Tech NamesTop holdings include well-known digital commerce and technology companies, giving investors exposure to businesses that are central to online shopping and payments.
Sector Diversification Within Consumer and TechWhile focused on disruptive commerce, the fund spreads assets across consumer cyclical, communication services, technology, and several other sectors, helping avoid reliance on just one industry.
Recent Short-Term ReboundThe ETF has shown a positive short-term move over the past month, suggesting some recovery momentum after earlier weakness.
Negative Factors
Weak Year-to-Date PerformanceThe fund’s overall performance so far this year has been negative, which may concern investors looking for steadier returns.
Concentration in a Few Names and SectorsA large share of assets is tied up in a small group of e‑commerce and tech-related stocks, increasing the impact if these companies or sectors struggle.
High Fee for a Thematic ETFThe expense ratio is on the higher side for an ETF, meaning more of the fund’s returns are used to cover costs instead of going to investors.

BUYZ vs. SPDR S&P 500 ETF (SPY)

AUM
5.51M
Region
Global
Expense Ratio
0.50%
Beta
1.34
Issuer
Franklin
Inception Date
Feb 25, 2020
Dividend Yield
0.07%
Asset Class
Equity
Index Tracked
No Underlying Index

BUYZ Summary

Franklin Disruptive Commerce ETF (BUYZ) focuses on the theme of the digital economy, investing in companies that power online shopping, digital payments, and tech-driven logistics instead of tracking a traditional index. Its holdings include well-known names like Amazon and Shopify, along with other firms helping businesses move from physical stores to online platforms. An investor might choose BUYZ for growth potential and diversification across many digital commerce leaders. However, because it is heavily tilted toward technology and online retail, its price can rise and fall sharply with changes in the tech and e-commerce markets.

How much will it cost me?

This ETF has an expense ratio of 0.50%, which means you’ll pay about $5 per year for every $1,000 you invest. That’s higher than the average cost of broad, passively managed index ETFs because this fund is more specialized and actively focuses on disruptive commerce companies in the digital economy.

What would affect this ETF?

This ETF is heavily focused on global e-commerce, digital payments, and online advertising through major holdings like Shopify, Amazon, Meta, Alphabet, and Mastercard, so it could benefit if online shopping, digital ads, and cashless transactions keep growing and technology companies remain strong. On the downside, it is sensitive to economic slowdowns that hurt consumer spending, higher interest rates that pressure growth-focused tech and internet stocks, and potential regulations on big tech, data privacy, or digital payments that could limit the profitability of its largest holdings.

BUYZ Top 10 Holdings

BUYZ is leaning hard into disruptive commerce, with heavyweight positions in Amazon and Shopify setting the tone. Amazon has been steady over the year but is losing a bit of steam lately, while Shopify’s mixed, recently lagging performance has made it more of a wild card. Meta and Alphabet add a Big Tech backbone that’s been rising and helping to offset weakness in names like Carvana and DoorDash, which have been dragging the fund. Overall, the ETF is concentrated in consumer and tech innovators with a global footprint, tightly tied to the digital economy’s ups and downs.

BUYZ top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
SHOPSHOPShopify――――77Outperform
AMZNAMZNAmazon11.28%$618.14K$2.83T14.88%71Outperform
METAMETAMeta Platforms4.48%$245.53K$1.77T-11.53%76Outperform
GOOGLGOOGLAlphabet Class A3.51%$192.15K$4.14T28.82%85Outperform
MAMAMastercard3.35%$183.67K$543.49B10.83%75Outperform
EBAYEBAYeBay3.34%$183.24K$53.93B27.96%70Outperform
MELIMELIMercadolibre3.32%$181.78K$94.04B-12.90%77Outperform
DASHDASHDoorDash3.07%$168.03K$83.06B-26.30%76Outperform
CVNACVNACarvana Co3.05%$167.21K$65.14B-10.18%66Neutral
WMTWMTWalmart2.99%$163.74K$934.60B13.05%78Outperform

BUYZ Technical Analysis

Technical Analysis SentimentPositive
Last Price36.30

Price Trends

50DMA35.71Positive
100DMA35.14Positive
200DMA35.07Positive

Market Momentum

MACD0.38Negative
RSI58.49Neutral
STOCH71.17Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For BUYZ, the sentiment is Positive. The current price of 36.30 is above the 20-day moving average (MA) of 35.52, above the 50-day MA of 35.71, and above the 200-day MA of 35.07, indicating a bullish trend. The MACD of 0.38 indicates Negative momentum. The RSI at 58.49 is Neutral, neither overbought nor oversold. The STOCH value of 71.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BUYZ.

BUYZ Peer Comparison

Comparison Results

BUYZ against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
BUYZBUYZ$36.31$39.00(7.42% Upside)$5.51M0.50%73Outperform
FFNDFFND$31.68$39.94(26.06% Upside)$95.73M0.98%69Neutral
IQMIQM$92.90$152.58(64.25% Upside)$78.12M0.50%69Neutral
HECOHECO$49.70$104.20(109.68% Upside)$65.76M0.90%63Neutral
POWPOW$22.47$35.16(56.48% Upside)$56.10M0.75%57Neutral
KYCKYC$26.87$31.84(18.53% Upside)$397.52K0.35%69Neutral

Performance Comparison

-20%0%20%40%60%BUYZFFNDIQMHECOPOWKYCNov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
BUYZ and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
BUYZFranklin Disruptive Commerce ETF36.30-6.68-15.54%
FFNDFuture Fund Active ETF31.681.725.75%
IQMFranklin Intelligent Machines ETF92.901.651.80%
HECOSPDR Galaxy Hedged Digital Asset Ecosystem ETF49.703.587.75%
POWVistaShares Electrification Supercycle ETF22.472.2411.08%
KYCCorgi Digital Banking & Fintech Infrastructure ETF26.872.178.79%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.