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VF (VFC) AI Stock Analysis

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VFC

VF

(NYSE:VFC)

Select Model
Rating:57Neutral
Price Target:$21.50â–²(4.17% Upside)
Action:reiterated
Date:10/28/26

The score is held back primarily by financial risk factors—high leverage and currently negative/volatile cash flow—despite an earnings turnaround. Technical momentum and a constructive earnings update with reaffirmed guidance support the stock, while valuation is only moderately supportive given the P/E relative to the company’s growth and cash-flow profile.

Positive Factors
Broadening Brand Portfolio GrowthGrowth is becoming less dependent on a single brand as The North Face, Timberland, and Altra expand across regions, channels, and product categories. A broader portfolio can improve revenue resilience, support more balanced resource allocation, and help offset ongoing weakness in Vans over coming quarters.
Negative Factors
High Leverage and Limited Equity CushionVF’s debt remains large relative to its equity base, leaving a limited cushion if revenue or profitability weakens. Elevated leverage can constrain capital allocation, increase sensitivity to inconsistent cash generation, and make the planned turnaround more dependent on sustained operating improvement.

VF Key Performance Indicators (KPIs)

Revenue by ChannelAnalyzes sales across different distribution channels like retail, wholesale, and online, highlighting where the company is most effective in reaching customers and potential shifts in consumer buying behavior.

$0.00$1.00B$2.00B$3.00BMar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26
Chart Insights

Wholesale remains the largest but increasingly volatile channel—seasonal retail replenishment still drives spikes, but repeated destocking and assortment mismatches have flattened its baseline, capping near‑term top‑line recovery. Direct‑to‑consumer has proven the most durable channel, supporting gross margin and the company's decision to invest in brand‑building and DTC expansion. Royalties are immaterial and shrinking, signaling fewer licensing tailwinds. Management’s raised guidance rests on DTC momentum and back‑half improvement (especially Vans), but sustained wholesale weakness and regional softness are the primary downside risks.

Data provided by:The Fly

VF (VFC) vs. SPDR S&P 500 ETF (SPY)

-20%-10%0%10%20%30%40%50%VFC+41.01%SPY+14.28%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$8.12B
Dividend Yield
1.74%
Average Volume (3M)
8.91M
Price to Earnings (P/E)
22.0
Beta (1Y)
1.83
Revenue Growth
-1.64%
EPS Growth
299.75%
Country
US
Employees
26,000
Sector
Consumer Cyclical
Sector Strength
61
Industry
Apparel - Manufacturers

VF Business Overview & Revenue Model

Company Description

V.F. Corporation, operating with its subsidiaries, specializes in the global design, sourcing, marketing, and distribution of branded lifestyle apparel, footwear, and complementary products. Catering to men, women, and children, its offerings reach m...

How the Company Makes Money

VF makes money primarily by selling branded apparel, footwear, and accessories through two main routes: (1) wholesale and (2) direct-to-consumer (DTC). Wholesale revenue comes from selling products in bulk to third-party retailers (such as department...

VF Earnings Call Summary

Earnings Call Date:Oct 28, 2026(Q2-2027)|% Change Since:21.20%|Next Earnings Date:Jan 28, 2027
Earnings Call SentimentPositive

The call was strongly positive overall. The company exceeded second-quarter revenue and operating income guidance, expanded gross margin, delivered more than 40% EPS growth, and reported broad-based growth across The North Face, Timberland, and Altra. Vans remains the main challenge, with a 9.8% quarterly decline and continued wholesale destocking, while APAC weakness, higher inventory, negative year-to-date free cash flow, and second-half tariff expense were also noted. However, management reaffirmed full-year guidance and medium-term targets and expressed confidence in Vans' product pipeline, DTC momentum, and wholesale order visibility.

Positive Updates

Revenue and Operating Income Beat Guidance
Second-quarter revenue grew 1% versus last year, ahead of guidance for flat revenue. Operating income was $364 million, approximately $50 million above the $315 million guidance, with roughly half of the upside driven by better revenue and gross margin delivery and the other half by a shift of spend from Q2 to Q3.

Negative Updates

Vans Revenue Decline
Vans revenue declined 9.8% in Q2, approximately $3 million to $4 million softer than indicated, driven by wholesale softness. Vans was down 9% in the first half and is expected to be down mid-single digits for the full fiscal year.

Company Guidance

V.F. reaffirmed fiscal 2027 revenue growth of 2% or better, with The North Face and Timberland each up mid-single digits for the full year and Vans down 2% or better in the second half, resulting in down mid-single digits for the full year; operating margin is expected to be approximately 8%, the full year effective tax rate in the high 20s range, normalized free cash flow flat to up versus last year on a normalized basis of $405 million, actual free cash flow approximately $515 million or better, and year-end leverage between 2.6 and 2.9x. For Q3, revenue growth is expected to be approximately 3% or better, operating income approximately $390 million or better, about $50 million or more above last year, The North Face and Timberland each up 4% or better, and Vans down 4% or better. The company expects gross margin to be still up for Q3, but not as high as 180 basis points, with approximately $70 million-$80 million of overall unmitigated tariff in the second half, and reiterated medium-term targets of a leverage ratio of 2.5 x or better by fiscal 2028 and an operating margin of 10% or better for the full year fiscal 2029.

VF Financial Statement Overview

Summary

Earnings have turned positive with relatively steady gross margins, but the overall financial profile is constrained by high leverage (elevated debt-to-equity) and a recent swing to slightly negative TTM operating and free cash flow. Weak TTM revenue momentum and cash-flow volatility keep risk elevated despite the profitability recovery.

Income Statement

48Neutral

Balance Sheet

34Negative

Cash Flow

29Negative
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue9.41B9.61B9.50B9.92B11.09B11.84B
Gross Profit5.23B5.26B5.09B5.12B5.80B6.46B
EBITDA837.65M788.52M730.35M782.22M1.14B1.95B
Net Income369.66M254.92M-189.72M-968.88M118.58M1.39B
Balance Sheet
Total Assets9.96B9.29B9.38B11.61B13.99B13.34B
Cash, Cash Equivalents and Short-Term Investments442.95M836.15M429.38M814.89M814.89M1.28B
Total Debt5.00B4.98B5.37B7.43B8.15B6.80B
Total Liabilities7.92B7.44B7.89B9.95B11.08B9.81B
Stockholders Equity2.03B1.85B1.49B1.66B2.91B3.53B
Cash Flow
Free Cash Flow635.88M505.47M339.21M803.60M-900.92M535.97M
Operating Cash Flow829.71M671.27M465.24M1.01B-655.79M864.29M
Investing Cash Flow393.23M407.10M1.43B-172.26M-188.05M903.74M
Financing Cash Flow-1.20B-737.78M-2.15B-959.62M463.91M-1.27B

VF Technical Analysis

Technical Analysis SentimentPositive
Last Price20.64

Price Trends

50DMA15.60Positive
100DMA15.61Positive
200DMA16.83Positive

Market Momentum

MACD1.47Negative
RSI77.43Negative
STOCH87.61Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VFC, the sentiment is Positive. The current price of 20.64 is above the 20-day moving average (MA) of 18.37, above the 50-day MA of 15.60, and above the 200-day MA of 16.83, indicating a bullish trend. The MACD of 1.47 indicates Negative momentum. The RSI at 77.43 is Negative, neither overbought nor oversold. The STOCH value of 87.61 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VFC.

VF Risk Analysis

VF disclosed 18 risk factors in its most recent earnings report. VF reported the most risks in the "Ability to Sell" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Ability to Sell - Risks related to the company’s ability to sell goods and services

Latest Risks Added

3 New Risks
1.There are risks associated with VF's acquisitions, divestitures and portfolio management, including our recently completed sale of the Supreme brand business to EssilorLuxottica.Q4, 2024
2.We experienced a significant data security breach in December 2023 which could result in a number of potentially unknown outcomes, including but not limited to, litigation, regulatory investigations or enforcement actions, or reputational harm, any of which could have a material impact on our business operations, financial condition, or results of operations.Q1, 2024
3.The development and use of AI, and the failure to use AI, present risks and challenges that may negatively impact our business.Q1, 2024

VF Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

VFC against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
KTBKTB73Outperform$4.52B21.8034.10%2.67%2.16%-7.36%
GIIIGIII72Outperform$1.38B9.937.53%1.25%-8.74%-22.98%
COLMCOLM66Neutral$3.64B15.7614.64%1.66%0.04%37.10%
PVHPVH63Neutral$4.29B-25.84-3.49%0.16%1.64%-140.84%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
VFCVFC57Neutral$8.16B21.9619.89%1.74%-1.64%299.75%
UAUA43Neutral$2.18B-4.36-33.10%―-3.98%-446.11%

* Consumer Cyclical Sector Average

Performance Comparison

-20%0%20%40%60%VFCCOLMGIIIPVHUAKTBDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
VFC and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
VFCVF Corp20.645.7038.15%
COLMColumbia Sportswear72.1918.8835.41%
GIIIG-Iii Apparel31.894.0414.49%
PVHPVH Corp92.0213.8417.70%
UAUnder Armour Inc - Class C4.840.378.28%
KTBKontoor Brands79.347.4810.41%

VF Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures

VF Posts Strong Q2 Results and Reaffirms Outlook

Positive
Oct 28, 2026

On October 28, 2026, VF Corporation reported second-quarter Fiscal 2027 results that exceeded guidance, with revenue excluding Dickies up 1% year-on-year, stronger global direct-to-consumer growth and continued momentum in the Americas. Operating inc...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 28, 2026