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Columbia Sportswear (COLM) AI Stock Analysis

COLM

Columbia Sportswear

(NASDAQ:COLM)

Select Model
Rating:75Outperform
Price Target:$72.00â–²(2.58% Upside)
Action:reiterated
Date:10/30/26

COLM scores well on improving financial performance and a constructive technical trend, supported by a reasonable valuation. The earnings call reinforces the improving outlook and operating leverage, though cash flow variability, inventory build, shipment timing shifts, and tariff/input-cost uncertainty keep the score from being higher.

Positive Factors
International growthInternational markets are providing a broad, durable growth engine beyond the U.S. The 9% increase across regions, including strong EMEA, LAAP, China, Japan and Korea results, supports geographic diversification and can improve scale as these markets expand.
Negative Factors
Inventory and logistics riskHigher inventory tied to delayed receipts and longer logistics lead times increases execution risk even though management described composition as healthy. If demand or deliveries diverge from plans, Columbia could face more promotions, working-capital pressure or slower cash conversion.

Columbia Sportswear Key Performance Indicators (KPIs)

Operating Income by GeographyCompares profitability across regions to reveal where Columbia earns its highest margins and where costs, distribution expenses, or pricing pressure are weighing on profits—useful for spotting efficiency or structural risks by market.

-$200.00M$0.00$200.00M$400.00M$600.00MMar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26
Chart Insights

The latest geographic profitability surge is not a clean operating inflection: it largely reflects the one-time IEEPA tariff refund recognized in Q2, which materially boosted reported operating income. Beneath that distortion, EMEA and LATAM & APAC are developing into increasingly reliable profit contributors, while Canada remains volatile and the U.S. has faced deteriorating demand and promotional pressure. International momentum and stronger future order books are encouraging, but Q3 shipment delays, tariffs, and softer U.S. traffic make the step-up in earnings difficult to sustain.

Data provided by:The Fly

Columbia Sportswear (COLM) vs. SPDR S&P 500 ETF (SPY)

-10%0%10%20%30%40%COLM+37.55%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$3.46B
Dividend Yield
1.78%
Average Volume (3M)
711.88K
Price to Earnings (P/E)
14.7
Beta (1Y)
0.55
Revenue Growth
0.02%
EPS Growth
37.10%
Country
US
Employees
9,620
Sector
Consumer Cyclical
Sector Strength
61
Industry
Apparel - Manufacturers

Columbia Sportswear Business Overview & Revenue Model

Company Description

Columbia Sportswear Company, including its various business units, operates as a global enterprise focused on the design, procurement, promotion, and sale of clothing, footwear, gear, and accessories. These products cater to outdoor adventures, activ...

How the Company Makes Money

Columbia Sportswear makes money primarily by selling branded outdoor and lifestyle products (apparel, footwear, accessories, and equipment) through two main go-to-market channels: wholesale and direct-to-consumer (DTC). In wholesale, the company sell...

Columbia Sportswear Earnings Call Summary

Earnings Call Date:Oct 28, 2026(Q3-2026)|% Change Since:10.21%|Next Earnings Date:Feb 03, 2027
Earnings Call SentimentPositive

The call was predominantly positive. Columbia exceeded third-quarter revenue and earnings guidance, reported improving U.S. e-commerce trends, expanding underlying operating margin, strong international growth, accelerating new-consumer acquisition and an improved Spring '27 order book. These strengths outweighed the cited challenges, including shipment timing issues, Mountain Hardwear and prAna declines, China and macro-market difficulties, and tariff and input-cost uncertainty.

Positive Updates

Third-Quarter Revenue and Earnings Beat Guidance
Third-quarter net sales increased 2% to $963 million, exceeding quarterly revenue guidance, while reported EPS increased to $1.66 from $0.95 in the prior year. Better-than-expected revenue primarily reflected delayed Fall '26 wholesale orders shipping earlier than expected and improved underlying U.S. business trends.

Negative Updates

U.S. and Canada Wholesale Shipment Delays
U.S. net sales declined 1%, and U.S. wholesale sales declined at a low-single-digit percentage rate because supply chain-related delays affected the timing of Fall '26 wholesale shipments. Canada sales were relatively flat as wholesale declines from later shipments offset DTC growth. Europe direct wholesale also declined because of Fall '26 supply chain delays.

Company Guidance

For the fourth quarter, Columbia anticipates sales growth of 3.5% to 7% and EPS in the range of $1.85 to $2.10; for the full year, it forecasts sales growth of up 2% to 3%, reported EPS in a range of $4.65 to $4.90, reported gross margins of 52.1% to 52.3%, or up 160 to 180 basis points versus the prior year, SG&A at 43.8% to 44% of net sales, and reported operating margins in the range of 8.7% to 9.1%. The outlook includes a roughly 180 basis point benefit from tariff refunds, net of accommodations to factory partners. For the fourth quarter, DTC brick-and-mortar is planned at a commensurate level with the third quarter’s 4% growth, while e-commerce is planned at a low double-digit percent level; the company expects about a $30 million shift between Q3 and Q4, representing a 2.5 to 3 percentage points impact to revenue growth in each quarter. For the first half of 2027, it is currently forecasting wholesale growth in the mid-single-digit percent range, both in the U.S. and globally, with low- to mid-single-digit growth also anticipated in U.S. wholesale, and continues to forecast double-digit percent level growth in China on a full year basis.

Columbia Sportswear Financial Statement Overview

Summary

Financials show a solid rebound with sharply higher TTM revenue and improved profitability, supported by a conservative balance sheet and improving ROE. Offsetting factors are that margins remain below prior-cycle peaks and free cash flow has been volatile and recently down, which tempers confidence in the durability of the improvement.

Income Statement

72Positive

Balance Sheet

78Positive

Cash Flow

66Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.43B3.40B3.37B3.49B3.46B3.13B
Gross Profit1.78B1.71B1.69B1.73B1.71B1.61B
EBITDA371.26M286.46M354.13M462.34M546.90M567.08M
Net Income238.77M177.22M223.27M251.40M311.44M354.11M
Balance Sheet
Total Assets2.79B2.93B2.98B2.94B3.05B3.17B
Cash, Cash Equivalents and Short-Term Investments229.58M790.79M815.48M764.50M430.96M894.55M
Total Debt458.13M477.69M449.19M407.86M379.31M385.10M
Total Liabilities1.16B1.22B1.20B1.00B1.12B1.18B
Stockholders Equity1.63B1.71B1.78B1.94B1.94B1.99B
Cash Flow
Free Cash Flow275.52M216.74M431.24M581.69M-83.71M319.66M
Operating Cash Flow335.82M282.90M491.04M636.30M-25.24M354.41M
Investing Cash Flow-57.33M-120.72M87.33M-461.82M72.74M-163.75M
Financing Cash Flow-294.83M-267.12M-386.24M-254.79M-360.83M-210.89M

Columbia Sportswear Technical Analysis

Technical Analysis SentimentPositive
Last Price70.19

Price Trends

50DMA58.44Positive
100DMA60.07Positive
200DMA59.40Positive

Market Momentum

MACD1.63Negative
RSI74.41Negative
STOCH81.86Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Positive. The current price of 70.19 is above the 20-day moving average (MA) of 59.75, above the 50-day MA of 58.44, and above the 200-day MA of 59.40, indicating a bullish trend. The MACD of 1.63 indicates Negative momentum. The RSI at 74.41 is Negative, neither overbought nor oversold. The STOCH value of 81.86 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for COLM.

Columbia Sportswear Risk Analysis

Columbia Sportswear disclosed 33 risk factors in its most recent earnings report. Columbia Sportswear reported the most risks in the "Production" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Production - Risks related to the company’s ability to manufacture goods and services

Latest Risks Added

1 New Risk
1.Use or Misuse of Artificial Intelligence Technologies Could Adversely Affect Our Business, Reputation, Results of Operations, or Financial Condition.Q2, 2026

Columbia Sportswear Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

COLM against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
COLMCOLM75Outperform$3.46B14.7514.64%1.78%0.02%37.10%
GIIIGIII72Outperform$1.30B9.437.53%1.32%-8.74%-22.98%
KTBKTB70Outperform$4.06B15.3445.96%2.86%15.62%6.80%
PVHPVH62Neutral$4.16B-25.32-3.49%0.17%1.64%-140.84%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
VFCVFC57Neutral$7.20B19.4719.89%1.97%-1.64%299.75%
UAUA43Neutral$2.11B-4.21-32.12%―-3.23%-595.55%

* Consumer Cyclical Sector Average

Performance Comparison

0%25%50%75%COLMGIIIPVHUAVFCKTBDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
COLM and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
COLMColumbia Sportswear67.5418.2136.92%
GIIIG-Iii Apparel30.283.7514.13%
PVHPVH Corp90.1913.6617.85%
UAUnder Armour Inc - Class C4.850.4610.48%
VFCVF Corp18.304.4532.09%
KTBKontoor Brands74.252.914.07%

Columbia Sportswear Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures

Columbia Sportswear Posts Modest Q3 Growth, Raises Outlook

Positive
Oct 29, 2026

On October 29, 2026, Columbia Sportswear reported third-quarter 2026 results showing net sales up 2% year on year to $962.6 million and operating income rising to $109.6 million, or 11.4% of sales, aided by prior-year impairment charges rolling off....

Business Operations and StrategyDividendsFinancial Disclosures

Columbia Sportswear boosts outlook after tariff-driven profit surge

Positive
Jul 30, 2026

On July 30, 2026, Columbia Sportswear reported second-quarter 2026 results showing modest 2% net sales growth to $614.4 million, with strength in international markets offset by softness in the U.S. The company’s profitability surged, driven by...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 30, 2026