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Upbound Group, Inc. (UPBD)
NASDAQ:UPBD
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Upbound Group (UPBD) AI Stock Analysis

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UPBD

Upbound Group

(NASDAQ:UPBD)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
$20.50
▲(2.96% Upside)
Action:Reiterated
Date:06/03/26
The score is driven primarily by improving financial quality (strong cash generation and reduced leverage) and supportive valuation (moderate P/E and high dividend yield). Offsetting these positives are thin net margins/earnings volatility and only mixed technical signals, while earnings-call guidance was reaffirmed but included notable macro and legal/regulatory headwinds.
Positive Factors
Strong free cash flow generation
Consistent, sizable free cash flow provides durable financial flexibility: supports dividends, debt paydown, and selective reinvestment into tech/partnerships. FCF exceeding net income signals real cash conversion that can sustain operations and strategic initiatives through cycles.
Negative Factors
Thin net margins and earnings volatility
Low conversion of revenue to profit signals structural sensitivity to credit losses, pricing and category mix. Persistent thin margins limit reinvestment capacity and make returns vulnerable to cyclical stress in non‑prime consumer demand, creating a longer-term profitability constraint.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free cash flow generation
Consistent, sizable free cash flow provides durable financial flexibility: supports dividends, debt paydown, and selective reinvestment into tech/partnerships. FCF exceeding net income signals real cash conversion that can sustain operations and strategic initiatives through cycles.
Read all positive factors

Upbound Group (UPBD) vs. SPDR S&P 500 ETF (SPY)

Upbound Group Business Overview & Revenue Model

Company Description
Upbound Group, Inc., an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. The company operates in four segments: Rent-A-Center Business, Acima, Mexico,...
How the Company Makes Money
Upbound Group makes money primarily by earning revenue from lease-to-own and point-of-sale lease/financing transactions that allow customers to obtain merchandise while paying over time. Under the Rent-A-Center model, the company acquires (or sour...

Upbound Group Earnings Call Summary

Earnings Call Date:Apr 30, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Jul 30, 2026
Earnings Call Sentiment Positive
The call conveyed a positive tone overall: management reported modest consolidated revenue growth, stronger profitability (EBITDA and EPS), solid cash generation and improved portfolio health driven by underwriting actions. Brigit delivered strong top-line and EBITDA growth and Acima and Rent‑A‑Center showed meaningful improvements in loss performance and margins despite volume impacts. Management reiterated full-year targets, emphasized disciplined capital allocation (dividend and deleveraging toward ~2x leverage), and highlighted strategic investments in technology and partnerships (Amazon, large furniture merchant) that should support future growth. Headwinds remain—primarily macro pressure on non‑prime consumers, a YoY decline in Acima GMV, Rent‑A‑Center revenue pressure, measured product rollout timing and expected legal/regulatory settlements—but these were presented as manageable and addressed through conservative underwriting and a focus on long-term unit economics.
Positive Updates
Consolidated Revenue and Profitability Growth
Consolidated revenue of $1.2 billion, up 3.7% year-over-year; adjusted EBITDA of $136 million, up nearly 8% YoY; non-GAAP diluted EPS $1.08, up 8% YoY.
Negative Updates
Acima GMV Decline
Acima GMV ~$427 million, down ~6% YoY driven primarily by deliberate underwriting tightening and weaker discretionary demand; 2026 GMV expected flat to low-single-digit growth versus prior-year.
Read all updates
Q1-2026 Updates
Negative
Consolidated Revenue and Profitability Growth
Consolidated revenue of $1.2 billion, up 3.7% year-over-year; adjusted EBITDA of $136 million, up nearly 8% YoY; non-GAAP diluted EPS $1.08, up 8% YoY.
Read all positive updates
Company Guidance
Management reaffirmed 2026 consolidated targets of revenue of approximately $4.7–$4.95 billion, adjusted EBITDA of $500–$535 million, non‑GAAP diluted EPS of $4.00–$4.35 and roughly $200 million of free cash flow (the guide assumes ~ $70 million of non‑ordinary course legal/regulatory settlements and relatively flat CapEx to 2025). For Q2 2026 they expect consolidated revenue of $1.1–$1.2 billion, adjusted EBITDA of $120–$130 million and non‑GAAP EPS of $1.00–$1.10; they expect Q2 GMV to be down low‑ to mid‑single digits year‑over‑year but to improve sequentially and return to year‑over‑year growth in H2. Segment outlooks: Acima GMV and revenue flat to up low‑single digits with 2026 losses stabilizing in the low‑9% area and adjusted EBITDA margin finishing slightly above 2025; Brigit revenue growth of >30% to $265–$285 million with adjusted EBITDA of $50–$60 million (Brigit net advance loss rate roughly mid‑3% with Q1 near ~3.5%); Rent‑A‑Center revenue flat to down low‑single digits with EBITDA margins roughly flat to 2025. Capital priorities include targeting long‑term leverage near 2.0x (quarter‑end net debt ~ $1.4 billion and leverage 2.6x), quarter‑end liquidity of ~ $465 million, continuation of a $0.39/share quarterly dividend (~$23 million this quarter) and focus on deleveraging and selective reinvestment.

Upbound Group Financial Statement Overview

Summary
Overall financials are improving: sharp TTM revenue growth (+92.4%), materially lower leverage (debt-to-equity ~0.40 vs much higher historically), and strong free cash flow (~$349M) with FCF exceeding net income (~1.03x). The main constraint is still thin net profitability (~1.8% TTM) and a history of earnings volatility.
Income Statement
62
Positive
Balance Sheet
68
Positive
Cash Flow
75
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.74B4.70B4.32B3.99B4.25B4.58B
Gross Profit1.96B1.62B2.08B2.02B2.08B2.24B
EBITDA1.06B273.03M339.01M290.54M283.05M435.01M
Net Income84.24M73.24M123.48M-5.18M12.36M134.94M
Balance Sheet
Total Assets3.13B3.28B2.65B2.72B2.76B2.99B
Cash, Cash Equivalents and Short-Term Investments98.41M120.53M60.86M93.70M144.14M108.33M
Total Debt1.73B1.86B1.58B1.60B1.67B1.87B
Total Liabilities2.41B2.58B2.02B2.16B2.24B2.48B
Stockholders Equity715.73M695.74M628.98M560.37M525.15M513.28M
Cash Flow
Free Cash Flow333.11M238.71M48.45M146.89M407.07M329.85M
Operating Cash Flow338.50M305.57M104.72M200.29M468.46M392.30M
Investing Cash Flow-152.31M-403.73M-41.51M-50.96M-62.33M-1.34B
Financing Cash Flow-196.38M156.47M-93.52M-202.12M-370.71M892.85M

Upbound Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price19.91
Price Trends
50DMA
18.46
Negative
100DMA
18.88
Negative
200DMA
19.50
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
48.02
Neutral
STOCH
42.95
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UPBD, the sentiment is Negative. The current price of 19.91 is above the 20-day moving average (MA) of 18.10, above the 50-day MA of 18.46, and above the 200-day MA of 19.50, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 48.02 is Neutral, neither overbought nor oversold. The STOCH value of 42.95 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for UPBD.

Upbound Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$1.04B12.2612.10%8.88%7.67%-32.70%
65
Neutral
$1.46B24.3530.79%2.66%25.80%12.70%
63
Neutral
$1.09B-118.0132.36%13.03%7.07%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
$1.08B-11.53-35.68%16.36%10.40%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
UPBD
Upbound Group
18.20
-4.50
-19.84%
PRCH
Porch Group
9.65
0.32
3.43%
KARO
Karooooo
47.96
-8.39
-14.89%
AMPL
Amplitude
7.75
-5.22
-40.25%

Upbound Group Corporate Events

Business Operations and StrategyShareholder Meetings
Upbound Shareholders Approve 2026 Long-Term Incentive Plan
Positive
Jun 3, 2026
On June 2, 2026, Upbound Group, Inc. stockholders approved a new 2026 Long-Term Incentive Plan authorizing up to 4,590,636 shares of common stock for equity awards to directors, executives, employees and other personnel, while halting new grants a...
Executive/Board Changes
Upbound Group Announces Resignation of Executive Vice President
Neutral
May 19, 2026
On May 15, 2026, Upbound Group, Inc. announced that Executive Vice President, General Counsel and Corporate Secretary Bryan Pechersky had submitted his resignation, effective June 5, 2026. The company emphasized that Pechersky’s decision to ...
Business Operations and StrategyFinancial Disclosures
Upbound Group Posts Solid Q1 Results, Reaffirms 2026 Outlook
Positive
Apr 30, 2026
On April 30, 2026, Upbound Group reported its first-quarter 2026 results, posting 3.7% year-over-year consolidated revenue growth to $1.2 billion and strong cash generation with $171 million in operating cash flow. Segment performance was mixed bu...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 03, 2026