LendingTree, Inc. engages in the operation of online loan marketplace for consumers seeking loans and other credit-based offerings. It operates through the following segments: Home, Consumer, Insurance, and Other. The Home segment consists of purchase mortgage, refinance mortgage, home equity loans and lines of credit, reverse mortgage loans, and real estate. The Consumer segment includes credit cards, personal loans, small business loans, student loans, auto loans, deposit accounts, and other credit products. The Insurance segment comprises of insurance quote products. The Other segment deals with the resale of online advertising space to third parties and revenue from home improvement referrals. The company was founded Douglas Lebda in April 2008 and is headquartered in Charlotte, NC.