Loyalty Program Growth
The Friends with Benefits loyalty program reached over 6.5 million members, with 200,000 new members added during the quarter, showing high repeat participation.
Successful Restaurant Redesign
The newly redesigned Benihana location in San Mateo, California, became the top-performing opening in the brand's 60-year history, validating the effectiveness of the redesigned format.
Franchise Expansion
Franchise momentum is accelerating with the opening of the second Benihana Express location in Miami and more in development, aiming for franchises and managed locations to represent over 60% of the total footprint.
Portfolio Optimization
Plans to convert underperforming Grill locations to Benihana or STK formats, with the first conversion already completed in Scottsdale, Arizona, expected to generate significant EBITDA and revenue.
Strong Holiday Bookings
Optimism about the fourth quarter with strong holiday bookings and targeted investments to capture greater holiday demand.