Banking ServicesWith its low fees, competitive rate, and user-friendly apps, SoFi is well positioned to attract customers from traditional banks and generate revenue by providing full banking services.
Customer BaseSoFi focuses on serving tech-savvy millennials, which has helped the company attract a group of well-educated and high-credit score customers.
Earnings PerformanceSOFI had a strong start to FY25, beating estimates on both the top and bottom line due to stronger performance within the lending business.