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Scotts Miracle-Gro Company (SMG)
NYSE:SMG
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Scotts Miracle-Gro Company (SMG) AI Stock Analysis

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SMG

Scotts Miracle-Gro Company

(NYSE:SMG)

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Neutral 52 (OpenAI - Gpt-5.6Sol)
Rating:52Neutral
Price Target:
$50.00
â–¼(-17.26% Downside)
Action:Reiterated
Date:09/15/26
SMG’s score is held back most by financial risk (negative equity with high debt) and weak technicals (below all major moving averages with negative MACD). These are partly offset by constructive earnings-call signals (raised EPS guidance, YTD margin progress, strong e-commerce growth) and positive corporate actions that support liquidity and incremental deleveraging, while valuation remains mixed (high P/E but solid dividend yield).
Positive Factors
Branded Innovation and E-commerce
Growth in branded products and e-commerce indicates stronger consumer engagement and improving channel mix. Innovation is contributing meaningful sales while digital expansion can broaden reach, support direct demand visibility, and reinforce the company’s competitive position over coming quarters.
Negative Factors
Negative Equity and Elevated Leverage
A persistent equity deficit and substantial debt leave the company with limited financial flexibility compared with businesses that have positive capital bases. Elevated leverage increases refinancing and covenant risk, while reducing the capacity to absorb weaker demand or fund growth without relying on cash generation.
Read all positive and negative factors
Positive Factors
Negative Factors
Branded Innovation and E-commerce
Growth in branded products and e-commerce indicates stronger consumer engagement and improving channel mix. Innovation is contributing meaningful sales while digital expansion can broaden reach, support direct demand visibility, and reinforce the company’s competitive position over coming quarters.
Read all positive factors

Scotts Miracle-Gro Company Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Shows how much each business unit contributes to total revenue, offering insights into diversification and which segments drive growth.
Chart InsightsUS Consumer is the clear growth engine: its seasonal peaks persist but underlying sequential strength—driven by branded products and accelerating e‑commerce—is supporting margin expansion. Hawthorne has been divested, removing a volatile, shrinking business and simplifying the portfolio, while Other provides modest seasonal lift. Management’s SMG 2.0 initiatives (SKU rationalization, supply‑chain savings and targeted marketing) make the recent stability more sustainable and justify buybacks, but commodity cost volatility and an e‑commerce margin gap could pressure fiscal‑27 outcomes if pricing or hedges don’t hold.
Data provided by:The Fly

Scotts Miracle-Gro Company (SMG) vs. SPDR S&P 500 ETF (SPY)

Scotts Miracle-Gro Company Business Overview & Revenue Model

Company Description
The Scotts Miracle-Gro Company (SMG) stands as a leading producer and global distributor of products dedicated to lawn and garden upkeep, as well as specialized indoor and hydroponic cultivation. The company's operations are strategically divided ...
How the Company Makes Money
SMG makes money primarily by selling branded lawn and garden consumables and supplies to retailers and other distributors, with revenue recognized from product sales. The company’s core revenue stream is its U.S. Consumer business, which sells law...

Scotts Miracle-Gro Company Earnings Call Summary

Earnings Call Date:Jul 29, 2026
(Q3-2026)
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% Change Since: |
Next Earnings Date:Nov 04, 2026
Earnings Call Sentiment Positive
The call presents a constructive picture of strategic progress: branded portfolio expansion, strong e-commerce momentum (+27% e‑com POS YTD), YTD margin improvement (+130 bps GAAP YTD), improved YTD EBITDA (+5%) and an upward revision to non‑GAAP EPS guidance. At the same time, the quarter experienced near-term pressure from commodity and freight cost volatility (a $15M incremental hit), one-time $64M charges that reduced GAAP quarterly earnings, and slightly elevated retailer inventories that could pressure Q4 sales. Management emphasized disciplined margin focus, active hedging, continued investment in innovation and digital, and a path to further deleveraging. Overall, positives around margin improvement, e-commerce and innovation materially outweigh the temporary headwinds, though risks remain for Q4 timing and commodity exposure.
Positive Updates
Modest Top-Line Growth
Total company net sales increased 1% in Q3 to $1.17B and are up 2% year-to-date to $2.99B; U.S. Consumer net sales are up 2% YTD to $2.74B, tracking to the company's low-single-digit full-year net sales guidance.
Negative Updates
Quarterly Margin and EBITDA Pressure
Q3 GAAP gross margin rate declined to 31.2% (versus 32.1% prior year) and non-GAAP gross margin was 31.3% (versus 32.3% prior year). Q3 non-GAAP adjusted EBITDA fell to $246.3M from $253.5M a year ago, driven by higher freight and commodity costs.
Read all updates
Q3-2026 Updates
Negative
Modest Top-Line Growth
Total company net sales increased 1% in Q3 to $1.17B and are up 2% year-to-date to $2.99B; U.S. Consumer net sales are up 2% YTD to $2.74B, tracking to the company's low-single-digit full-year net sales guidance.
Read all positive updates
Company Guidance
Management reaffirmed fiscal 2026 guidance and raised non‑GAAP adjusted EPS from continuing operations to $4.30–$4.45 (from $4.15–$4.35); they expect full‑year net sales to land in low‑single‑digit growth (Q3 net sales $1.17B; YTD $2.99B; U.S. Consumer YTD $2.74B), with branded sales up 4.5% YTD, innovation contributing $75M this year and $278M from launches over the last three years, e‑commerce now 13% of POS (+300 bps y/y) and e‑com POS dollars +27% YTD. Gross margin expansion is on track (GAAP YTD 35.7%, +130 bps; non‑GAAP YTD 35.8% vs 34.7%), although the quarter was pressured (Q GAAP 31.2%, non‑GAAP 31.3%) by higher freight/commodity costs and a $15M incremental commodity impact this year; supply‑chain savings are expected to net roughly 1% of sales by year‑end. Profitability and balance‑sheet metrics show YTD non‑GAAP adjusted EBITDA $686.6M (Q $246.3M), YTD non‑GAAP adjusted net income $390.2M ($6.60/sh), GAAP YTD net income $319.1M ($5.40/sh), interest expense down (Q $28M; YTD $86.5M), leverage improved to 3.78x from 4.15x with a target below 3.12x, SG&A running toward ~17–18% of sales, retailer inventories slightly elevated (high‑single‑digit %), and a plan to remove ~30% of lowest‑performing SKUs by the close of FY2027 (about two‑thirds of the way there).

Scotts Miracle-Gro Company Financial Statement Overview

Summary
Operations and cash generation have improved (TTM EBIT margin ~10% and positive TTM free cash flow ~$326M), but financial risk remains high due to persistent negative equity (TTM about -$209M) and sizeable debt (~$2.1B). Revenue pressure is also notable (TTM revenue growth ~-46.9%), making earnings more vulnerable to volume/price and cost swings.
Income Statement
44
Neutral
Balance Sheet
18
Very Negative
Cash Flow
62
Positive
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue3.37B3.41B3.55B3.55B3.92B4.92B
Gross Profit1.09B1.04B850.50M657.30M872.90M1.47B
EBITDA403.40M425.50M215.80M-182.70M-334.80M849.80M
Net Income74.00M145.20M-34.90M-380.10M-437.50M512.50M
Balance Sheet
Total Assets3.17B2.74B2.87B3.41B4.30B4.80B
Cash, Cash Equivalents and Short-Term Investments27.70M36.60M71.60M31.90M86.80M244.10M
Total Debt2.11B2.38B2.52B2.91B3.27B2.60B
Total Liabilities3.38B3.10B3.26B3.68B4.15B3.79B
Stockholders Equity-208.70M-357.50M-390.60M-267.30M147.70M1.01B
Cash Flow
Free Cash Flow326.40M273.90M583.50M438.20M-242.50M164.60M
Operating Cash Flow369.30M371.30M667.50M531.00M-129.00M271.50M
Investing Cash Flow-154.20M-112.10M-100.40M-65.70M-283.20M-538.60M
Financing Cash Flow-237.60M-294.00M-527.90M-520.10M255.30M494.00M

Scotts Miracle-Gro Company Technical Analysis

Technical Analysis Sentiment
Negative
Last Price60.43
Price Trends
50DMA
58.59
Negative
100DMA
60.57
Negative
200DMA
61.23
Negative
Market Momentum
MACD
-2.79
Positive
RSI
28.67
Positive
STOCH
26.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMG, the sentiment is Negative. The current price of 60.43 is above the 20-day moving average (MA) of 52.76, above the 50-day MA of 58.59, and below the 200-day MA of 61.23, indicating a bearish trend. The MACD of -2.79 indicates Positive momentum. The RSI at 28.67 is Positive, neither overbought nor oversold. The STOCH value of 26.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SMG.

Scotts Miracle-Gro Company Risk Analysis

Scotts Miracle-Gro Company disclosed 43 risk factors in its most recent earnings report. Scotts Miracle-Gro Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Scotts Miracle-Gro Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$440.84M16.405.27%3.48%4.20%―
72
Outperform
$1.32B8.2351.56%11.59%17.47%82.16%
61
Neutral
$10.43B7.12-0.05%2.87%2.86%-36.73%
57
Neutral
$6.51B20.905.02%4.09%10.92%-16.91%
52
Neutral
$2.85B39.22-21.87%5.39%-1.95%44.91%
49
Neutral
$6.70B105.350.36%4.18%8.84%-167.87%
44
Neutral
$1.31B-0.38-118.57%3.79%-21.31%-2884.91%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMG
Scotts Miracle-Gro Company
49.10
-5.80
-10.57%
UAN
CVR Partners
125.93
42.52
50.98%
FMC
FMC
9.00
-21.49
-70.48%
IPI
Intrepid Potash
33.38
2.90
9.51%
MOS
Mosaic Co
21.29
-12.80
-37.54%
ICL
Icl
5.06
-1.12
-18.18%

Scotts Miracle-Gro Company Corporate Events

Business Operations and StrategyStock BuybackFinancial DisclosuresPrivate Placements and Financing
Scotts Miracle-Gro Redeems Notes, Advances SMG 2.0
Positive
Sep 15, 2026
On September 11, 2026, Scotts Miracle-Gro redeemed all $250 million of its 5.250% senior notes due 2026, eliminating the outstanding debt and associated interest in line with its capital allocation strategy. The redemption was funded through a mix...
Business Operations and StrategyExecutive/Board Changes
Scotts Miracle-Gro Announces Board Member Retirement and Transition
Neutral
Sep 11, 2026
On September 8, 2026, board member Adam Hanft retired from the Board of Directors of The Scotts Miracle-Gro Company, effective immediately, despite his Class III director term being scheduled to run until the 2028 Annual Meeting of Shareholders. W...
Business Operations and StrategyExecutive/Board Changes
Scotts Miracle-Gro Announces Executive Strategy Leadership Transition
Neutral
Sep 3, 2026
On August 29, 2026, The Scotts Miracle-Gro Company announced that it had reached an agreement with Christopher J. Hagedorn for his departure from the role of Executive Vice President Chief Strategy Officer. His exit from the position will be effe...
Business Operations and StrategyPrivate Placements and Financing
Scotts Miracle-Gro Extends Major Receivables Purchase Facility
Positive
Aug 27, 2026
On August 24, 2026, Scotts Miracle-Gro entered into a third amendment to its Master Receivables Purchase Agreement with JPMorgan Chase Bank, extending the purchase termination date of its receivables facility from September 1, 2026 to August 31, 2...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 15, 2026