RugVista Group AB (RUG) AI Stock Analysis

RugVista Group AB

(Nasdaq OMX AB:RUG)

Select Model

Rating:76Outperform

Price Target:SEK 79.00▲(13.02% Upside)

Action:upgraded

Date:08/19/26

The overall score is driven primarily by solid but somewhat volatile financial performance, with resilient margins, a strong balance sheet, and improving free cash flow supporting the upper‑mid rating. Technicals contribute moderately, as the stock appears to be consolidating within an uptrend with neutral to slightly weak short‑term momentum rather than a clear breakdown. Valuation is supportive but not deeply discounted, with a mid‑teens multiple and modest yield that align with a recovering yet not risk‑free earnings profile.

Positive Factors

Strong Revenue GrowthThe approximately 293% TTM revenue increase indicates substantial expansion in the company’s sales base and customer demand. If sustained, this scale can support greater operating leverage, broader market reach, and continued investment in the e-commerce platform and assortment.

Negative Factors

Margin VolatilityLarge year-to-year gross-margin swings make the company’s underlying earnings power less predictable. Volatility in pricing, product mix, or costs could limit operating leverage and make strong revenue growth less valuable if sales do not translate consistently into profit.

RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 1.45B
Dividend Yield: 2.15%
Average Volume (3M): 24.04K
Price to Earnings (P/E): 21.1
Beta (1Y): 0.43
Revenue Growth: 11.47%
EPS Growth: 15.20%
Country: Sweden
Employees: 96
Sector: Consumer Cyclical
Sector Strength: 61
Industry: Specialty Retail

RugVista Group AB Business Overview & Revenue Model

Company Description

Rugvista Group AB (publ) functions as an e-commerce entity, primarily facilitating direct online sales of carpets and rugs to consumers throughout Europe. Its business model is divided into three key areas: business-to-consumer (B2C), business-to-bus...

How the Company Makes Money

RugVista primarily makes money by selling rugs and related home textile products directly to end customers (B2C) through its proprietary e-commerce channels. Revenue is recognized from product sales, with the company capturing the retail margin betwe...

RugVista Group AB Financial Statement Overview

Summary

Financial performance is strong overall, with recovering revenue growth, solid high single‑digit net margins, double‑digit operating margins, a conservative balance sheet with low to moderate leverage, and generally healthy but somewhat volatile cash generation, offset by prior dips in 2022–2024, compressed gross margins versus 2021, and a recent step‑up in debt.

Income Statement

78Positive

Balance Sheet

84Very Positive

Cash Flow

75Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	822.80M	784.39M	694.85M	702.20M	639.27M	704.98M
Gross Profit	191.93M	84.52M	430.77M	360.27M	394.46M	454.15M
EBITDA	125.95M	112.42M	83.12M	101.69M	86.43M	136.02M
Net Income	68.80M	62.50M	51.77M	69.96M	58.87M	99.85M
Balance Sheet
Total Assets	759.97M	899.82M	753.38M	705.62M	706.98M	717.38M
Cash, Cash Equivalents and Short-Term Investments	131.03M	241.92M	219.46M	208.94M	139.98M	218.12M
Total Debt	111.47M	244.52M	28.13M	23.12M	28.17M	28.49M
Total Liabilities	236.53M	306.50M	196.53M	162.77M	203.32M	220.49M
Stockholders Equity	523.44M	593.33M	556.85M	542.84M	503.65M	496.90M
Cash Flow
Free Cash Flow	101.59M	75.15M	57.83M	115.41M	-21.83M	102.45M
Operating Cash Flow	106.33M	110.41M	76.83M	128.07M	-11.74M	104.81M
Investing Cash Flow	-4.74M	-35.26M	-19.00M	-12.66M	-9.95M	-2.36M
Financing Cash Flow	-119.91M	-40.91M	-50.67M	-41.63M	-61.24M	-23.84M

RugVista Group AB Technical Analysis

Technical Analysis SentimentPositive

Last Price69.90

Price Trends

50DMA67.67Positive

100DMA65.06Positive

200DMA60.78Positive

Market Momentum

MACD0.86Negative

RSI57.84Neutral

STOCH71.31Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Positive. The current price of 69.90 is above the 20-day moving average (MA) of 67.66, above the 50-day MA of 67.67, and above the 200-day MA of 60.78, indicating a bullish trend. The MACD of 0.86 indicates Negative momentum. The RSI at 57.84 is Neutral, neither overbought nor oversold. The STOCH value of 71.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:RUG.

RugVista Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

SE:RUG against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:CLAS.B	79Outperform	SEK 31.53B	24.96	41.64%	1.39%	9.82%	33.55%
SE:RUG	76Outperform	SEK 1.45B	21.12	11.99%	2.15%	11.47%	15.20%
Sector *	61Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SE:RUSTA	61Neutral	SEK 12.61B	21.28	―	2.19%	8.20%	40.01%
SE:DSNO	59Neutral	SEK 125.19M	-43.97	-2.54%	―	-8.90%	67.39%
SE:BHG	57Neutral	SEK 4.43B	29.40	―	―	7.48%	―
SE:ELON	54Neutral	SEK 691.01M	-15.00	―	―	-1.18%	-654.08%

* Consumer Cyclical Sector Average

Performance Comparison

SE:RUG and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:RUG	RugVista Group AB	69.90	-1.01	-1.42%
SE:CLAS.B	Clas Ohlson AB	496.00	160.07	47.65%
SE:BHG	BHG Group AB	24.70	-3.70	-13.03%
SE:DSNO	Desenio Group AB	0.13	0.05	67.11%
SE:ELON	Elon AB	46.50	28.50	158.33%
SE:RUSTA	Rusta AB	82.15	22.08	36.76%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 23, 2026

RugVista Group AB AI Stock Analysis