Pricer AB (PRIC.B) AI Stock Analysis

• Market Cap: $718.04M
• Dividend Yield: N/A
• Average Volume (3M): 250.85K
• Price to Earnings (P/E): 30.1
• Beta (1Y): 0.65
• Revenue Growth: -19.18%
• EPS Growth: -76.85%
• Country: SE
• Employees: 200
• Sector: Industrials
• Sector Strength: 72
• Industry: Business Equipment & Supplies
• EPS (TTM): 0.20
• Shares Outstanding: 163,950,870
• 10 Day Avg. Volume: 234,411
• 30 Day Avg. Volume: 250,852
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.31
• Enterprise Value/Revenue: 0.42
• Enterprise Value/Gross Profit: 1.90
• Enterprise Value/Ebitda: 5.47
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 60 Neutral
• Price Target: kr5.00 ▲(9.41% Upside)

Pricer AB's overall stock score reflects a challenging financial environment with declining revenue and cash flow constraints. However, strategic initiatives and improved leverage management provide some optimism. The technical indicators suggest limited momentum, and the high P/E ratio indicates potential overvaluation. The earnings call sentiment is slightly positive, driven by strong sales performance and strategic shifts.

Pricer AB Business Overview & Revenue Model

Company Description

Pricer AB (publ) manufactures electronic shelf labels in Sweden, France, Italy, the United States, Norway, and internationally. The company offers digital pricing tags, such as graphic and segment price tags; and attachments. It provides electronic shelf label platforms; Pricer Plaza, a cloud-based platform for the complete scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.

How the Company Makes Money

Pricer generates revenue primarily through the sale of its electronic shelf labels and associated software solutions. The company’s revenue model includes initial sales of ESL hardware, ongoing software licensing fees, and maintenance contracts. Additionally, Pricer benefits from recurring revenues through subscriptions for cloud-based services that support data analytics and integration with retailers' existing systems. Key partnerships with major retail chains and technology providers enhance Pricer's market reach and contribute to its earnings by expanding its customer base and driving demand for its innovative pricing solutions.

Pricer AB Financial Statement Overview

Summary

Pricer AB faces a challenging financial environment with declining revenue and profitability pressures. While the balance sheet shows improved leverage, cash flow constraints pose significant risks. The company needs to focus on enhancing operational efficiency and cash flow management to improve its financial health. Despite these challenges, the stable gross profit margin and improved debt management are positive aspects that can be leveraged for future growth.

Income Statement

Pricer AB's income statement shows a mixed performance. The TTM data indicates a decline in revenue by 8.08%, reflecting challenges in maintaining growth. Gross profit margin is stable at 22.34%, but net profit margin has decreased to 1.51%, indicating pressure on profitability. EBIT and EBITDA margins have also decreased, suggesting operational inefficiencies. Despite these challenges, the company has shown resilience in maintaining a positive gross profit margin.

Balance Sheet

The balance sheet of Pricer AB indicates a moderate financial position. The debt-to-equity ratio has improved to 0.33 in the TTM, reflecting better leverage management. Return on equity has decreased to 3.12%, indicating reduced profitability for shareholders. The equity ratio remains healthy, suggesting a stable capital structure. Overall, the company maintains a balanced approach to managing its financial obligations.

Cash Flow

Pricer AB's cash flow statement highlights significant challenges. The TTM data shows a negative free cash flow growth rate of -104.23%, indicating cash flow difficulties. The operating cash flow to net income ratio is low at 0.11, suggesting inefficiencies in converting income into cash. The negative free cash flow to net income ratio further emphasizes cash flow constraints. These factors indicate potential liquidity risks that need to be addressed.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.22B	2.56B	2.68B	2.27B	1.77B	1.76B
Gross Profit	496.10M	563.20M	454.63M	375.01M	394.72M	423.10M
EBITDA	172.00M	268.90M	73.54M	86.27M	156.72M	180.46M
Net Income	33.50M	131.90M	-48.26M	4.80M	79.13M	127.48M
Balance Sheet
Total Assets	2.03B	2.38B	2.01B	2.04B	1.73B	1.39B
Cash, Cash Equivalents and Short-Term Investments	240.70M	489.20M	255.56M	217.48M	16.55M	262.41M
Total Debt	344.50M	597.70M	259.25M	268.06M	148.33M	45.30M
Total Liabilities	989.10M	1.27B	1.05B	1.31B	933.81M	575.45M
Stockholders Equity	1.04B	1.12B	957.18M	732.20M	796.87M	819.04M
Cash Flow
Free Cash Flow	-6.50M	-26.20M	-206.77M	194.97M	-241.54M	202.92M
Operating Cash Flow	66.30M	58.00M	-115.97M	282.71M	-174.70M	264.85M
Investing Cash Flow	-72.80M	-84.20M	-90.81M	-87.74M	-66.84M	-61.93M
Financing Cash Flow	5.70M	245.20M	251.01M	3.84M	-8.73M	-113.23M

Pricer AB Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 4.57
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRIC.B, the sentiment is Neutral. The current price of 4.57 is below the 20-day moving average (MA) of 4.68, below the 50-day MA of 4.69, and below the 200-day MA of 6.50, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 49.97 is Neutral, neither overbought nor oversold. The STOCH value of 52.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:PRIC.B.

Pricer AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ITAB	―	€4.42B	25.01	4.60%	―	46.85%	-60.01%
ELAN.B	―	€2.14B	-18.60	-3.09%	6.47%	-7.32%	-139.66%
Sector *	―	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
PRIC.B	―	$718.04M	30.14	2.03%	―	-19.18%	-76.85%
TRANS	―	kr502.53M	28.89	3.44%	―	8.67%	-49.01%
CTEK	―	€906.89M	-21.70	-5.76%	―	6.91%	80.87%
WISE	―	€106.80M	-4.63	-31.59%	―	-21.52%	-26.42%

Pricer AB Corporate Events

Pricer AB’s Earnings Call: Strong Sales Amid Challenges

The recent earnings call for Pricer AB Class B revealed a slightly positive sentiment, driven by notable achievements in revenue growth and strategic initiatives, despite facing challenges such as weak order intake and geopolitical impacts. The company’s strong sales performance and strategic progress were highlighted as key factors contributing to this positive outlook.

Pricer AB Reports Q3 2025 Earnings with Improved Margins

Pricer AB, a Swedish company listed on Nasdaq Stockholm, specializes in automation and communication solutions for physical retail stores, offering electronic shelf labels and digital signage to enhance retail operations. In its latest earnings report for the third quarter of 2025, Pricer AB reported a decline in order intake and net sales compared to the previous year, with order intake at SEK 352.4 million and net sales at SEK 598.4 million. Despite these declines, the company achieved a gross profit margin improvement to 23.2% due to lower production costs and favorable currency effects. Operating profit for the quarter was SEK 38.5 million, down from SEK 61.6 million in the same period last year, impacted by increased personnel costs and negative exchange rate fluctuations. Looking ahead, Pricer AB remains optimistic about the long-term drivers for digitalization and automation in retail, with growing interest in its SaaS platform, Pricer Plaza, and new pilot projects in Europe. The company is well-positioned to capitalize on market demand as conditions improve, supported by a strong product portfolio and strategic organizational enhancements.

Pricer AB Announces New Board Member at Extraordinary General Meeting

Pricer AB held an Extraordinary General Meeting on August 19, 2025, where it was resolved that the Board will consist of six directors, with Giulia Nobili elected as a new Board member until the next Annual General Meeting. This decision reflects the company’s ongoing efforts to strengthen its governance structure, potentially impacting its strategic direction and stakeholder confidence.