Pricer AB (PRIC.B) AI Stock Analysis

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Pricer AB

(OTC:PRIC.B)

63Neutral

Pricer AB's overall score reflects a solid financial performance with improving profitability and operational efficiency, as well as a strong valuation due to its low P/E ratio. However, the technical analysis shows bearish trends, suggesting caution in the short term. The lack of recent corporate events or earnings call data means these factors do not contribute to the score.

Pricer AB (PRIC.B) vs. S&P 500 (SPY)

Market Cap

$991.70M

Dividend YieldN/A

Average Volume (3M)527.65K

Price to Earnings (P/E)9.1

Beta (1Y)0.46

Revenue Growth-13.09%

EPS GrowthN/A

CountrySE

Employees200

SectorIndustrials

Sector Strength90

IndustryBusiness Equipment & Supplies

Share Statistics

EPS (TTM)0.68

Shares Outstanding163,739,610

10 Day Avg. Volume375,925

30 Day Avg. Volume527,648

Financial Highlights & Ratios

PEG Ratio-0.54

Price to Book (P/B)0.90

Price to Sales (P/S)0.00

P/FCF Ratio6.25

Enterprise Value/Market CapN/A

Enterprise Value/RevenueN/A

Enterprise Value/Gross ProfitN/A

Enterprise Value/EbitdaN/A

Forecast

1Y Price TargetN/A

Price Target UpsideN/A

Rating ConsensusN/A

Number of Analyst Covering0

Pricer AB Business Overview & Revenue Model

Company DescriptionPricer AB is a Swedish company specializing in providing electronic shelf label (ESL) solutions to retailers worldwide. The company operates within the technology and retail sectors, offering digital pricing systems that help retailers manage pricing, improve store efficiency, and enhance the shopping experience. Pricer's core products include electronic shelf labels, digital signage, and related software solutions that enable dynamic pricing and real-time updates.

How the Company Makes MoneyPricer AB generates revenue primarily through the sale of its electronic shelf labels and associated software solutions to retailers. The company's revenue model is based on hardware sales, software licenses, and service contracts. Key revenue streams include initial hardware installation, ongoing software maintenance fees, and additional service offerings such as technical support and system upgrades. Pricer also benefits from partnerships with retail technology integrators and suppliers, which help expand its market reach and adoption of its ESL solutions. Factors such as the increasing demand for automation in retail and the shift towards digital pricing strategies contribute significantly to its earnings.

Pricer AB Financial Statement Overview

Summary

Pricer AB shows a strong financial position with improving profitability and operational efficiency. Despite some past volatility in revenue and cash flows, recent results indicate a positive trajectory. Balanced leverage and solid equity positions reduce financial risk, supporting a stable outlook.

Income Statement

Positive

Pricer AB shows strong gross profit margins with recent figures at 23.1% in TTM, although a decline from the previous year. Net profit margin for TTM is 4.6%, recovering from a previous negative year. Revenue growth is inconsistent, with a recent decline in TTM after previous growth spurts. EBIT and EBITDA margins have stabilized, indicating operational efficiency improvements.

Balance Sheet

Positive

The company maintains a modest debt-to-equity ratio, decreasing to 0.32 in TTM, indicating prudent financial leverage. Return on Equity (ROE) is improving, reaching 10.4% in TTM, demonstrating better profitability. The equity ratio is strong at 51.2%, showing a robust capital structure with low risk.

Cash Flow

Positive

Free cash flow has rebounded to a positive figure in TTM, with a significant growth from previous negative figures. The operating cash flow to net income ratio at 2.09 in TTM suggests strong cash generation relative to income, however, historical volatility in cash flows is a concern.

TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Breakdown
Income Statement		Total Revenue
2.42B	2.56B	2.68B	2.27B	1.77B	1.76B
	Gross Profit
558.00M	563.20M	454.63M	375.01M	394.72M	423.10M
	EBIT
175.10M	190.50M	15.37M	21.09M	97.23M	155.19M
	EBITDA
245.60M	268.90M	73.54M	86.27M	156.72M	180.46M
	Net Income Common Stockholders
111.50M	131.90M	-48.26M	4.80M	79.13M	127.48M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
349.30M	489.20M	255.56M	217.48M	16.55M	262.41M
	Total Assets
2.10B	2.38B	2.01B	2.04B	1.73B	1.39B
	Total Debt
346.30M	597.70M	259.25M	268.06M	148.33M	45.30M
	Net Debt
-3.00M	108.50M	3.69M	50.58M	131.78M	-217.11M
	Total Liabilities
1.03B	1.27B	1.05B	1.31B	933.81M	575.45M
	Stockholders Equity
1.08B	1.12B	957.18M	732.20M	796.87M	819.04M
Cash Flow		Free Cash Flow
153.60M	-26.20M	-206.77M	194.97M	-241.54M	202.92M
	Operating Cash Flow
233.00M	58.00M	-115.97M	282.71M	-174.70M	264.85M
	Investing Cash Flow
-79.40M	-84.20M	-90.81M	-87.74M	-66.84M	-61.93M
	Financing Cash Flow
7.00M	245.20M	251.01M	3.84M	-8.73M	-113.23M

Pricer AB Technical Analysis

Technical Analysis Sentiment

Negative

Last Price6.24

Price Trends

50DMA

7.61

Negative

100DMA

9.24

Negative

200DMA

10.33

Negative

Market Momentum

MACD

-0.54

Negative

RSI

40.81

Neutral

STOCH

81.85

Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRIC.B, the sentiment is Negative. The current price of 6.24 is below the 20-day moving average (MA) of 6.61, below the 50-day MA of 7.61, and below the 200-day MA of 10.33, indicating a bearish trend. The MACD of -0.54 indicates Negative momentum. The RSI at 40.81 is Neutral, neither overbought nor oversold. The STOCH value of 81.85 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PRIC.B.

Pricer AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (64)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
INT	75 Outperform	€1.99B	25.05	31.91%	―	43.23%	13.16%
Sector *	64 Neutral	$4.38B	12.03	5.25%	249.91%	4.11%	-11.02%
PRIC.B	63 Neutral	$991.70M	9.15	10.51%	―	-13.09%	―
ELTEL	63 Neutral	€1.33B	―	-2.77%	―	-2.53%	83.08%
SES	61 Neutral	kr709.82M	13.46	14.79%	―	1125.02%	―
GARO	46 Neutral	€1.13B	―	-10.19%	―	-16.02%	-291.72%
SALT.B	46 Neutral	kr795.65M	―	-54.63%	―	-40.71%	17.94%

* Industrials Sector Average

Performance Comparison

SE:PRIC.B

Pricer AB

6.24

-4.86

-43.78%

SE:ELTEL

Eltel AB

8.30

1.60

23.88%

SE:GARO

GARO AB

20.35

-10.30

-33.61%

SE:INT

Intellego Technologies AB

67.00

39.10

140.14%

SE:SALT.B

SaltX Technology Holding AB Class B

4.56

-0.17

-3.60%

SE:SES

Scandinavian Enviro Systems AB

0.90

-1.46

-61.91%

Pricer AB Earnings Call Summary

Earnings Call Date:Apr 24, 2025

(Q3-2024)

% Change Since: -25.27%|

Next Earnings Date:Jul 17, 2025

Earnings Call Sentiment Positive

The earnings call reflects a positive sentiment with significant achievements such as extended orders, improved gross margin, and successful cost reduction, outweighing challenges like the decline in specific markets and slow growth in recurring revenue.

Q3-2024 Updates

Positive Updates

Extended Order from S-Group

Pricer received an extended order from S-Group for more than 100 stores to be deployed before summer, following the successful deployment of 300 initial stores.

Gross Margin Improvement

The gross margin for the period is 21.3%, which is almost 5% higher than a year ago, attributed to a better product mix and reduced cost of goods sold.

Successful Cost Reduction Program

Pricer announced that in Q3, they reached the full effect of their cost savings program, leading to an EBIT margin above 10% and net profit of SEK 47 million.

Strong Market Growth in Specific Regions

Significant growth in Nordic, Pacific, and U.S. markets, with a 37% growth in net sales excluding the French market impact.

SaaS Transition

Pricer is transitioning from a SaaS first to a SaaS only platform, aiming to capitalize on their installed base of 25,000 stores, with 3,500 already connected.

Negative Updates

Decline in Canadian Market

Order intake was negatively affected by a decline in the Canadian market.

Weak Sales in France

Sales in France were weak due to delayed investments from a key French customer.

Slow Growth in Recurring Revenue

Recurring revenue for Q3 grew less year-on-year than previous quarters, attributed to seasonality and sales dynamics.

Company Guidance

During the Q3 2024 earnings call, Pricer's executives provided insights into the company's performance and future outlook, emphasizing several key metrics. The company reported a gross margin of 21.3% for the period, representing a nearly 5% increase from the previous year, attributed to a favorable product mix and improved cost of goods sold. Despite a slight increase in order intake compared to Q3 2023, there was notable growth in several markets, including the Nordic, Pacific, and U.S. regions, offset by declines in Canada and France. The company achieved an EBIT margin exceeding 10% and a net profit of SEK 47 million, reflecting the impact of their cost reduction program. Pricer's strategic focus remains on expanding their SaaS platform, Plaza, with over 3,500 stores connected and a significant opportunity for upselling additional services. The executives highlighted ongoing market opportunities in the U.K., North America, and other strategic regions, expecting further growth and enhanced profitability in the upcoming quarters.

Glossary

OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.

NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.

UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.