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Pricer AB (PRIC.B) AI Stock Analysis
Pricer AB
(Nasdaq OMX AB:PRIC.B)
The score is driven by improving financial performance with manageable leverage and positive recent cash generation, reinforced by constructive technical momentum (price above major moving averages). Valuation also helps due to a low P/E. The latest earnings call adds upside via strong margin performance, recurring-revenue/Plaza growth, and multi-year rollout commentary, while revenue decline, European softness/price pressure, and cash-flow variability remain the key constraints.
Pricer AB (PRIC.B) vs. iShares MSCI Sweden ETF (EWD)
- Market Cap
- SEK 58.17M
- Dividend Yield
- ―
- Average Volume (3M)
- 156.18K
- Price to Earnings (P/E)
- 8.9
- Beta (1Y)
- 0.33
- Revenue Growth
- -7.01%
- EPS Growth
- 238.34%
- Country
- Sweden
- Employees
- 183
- Sector
- Industrials
- Sector Strength
- 63
- Industry
- Business Equipment & Supplies
Pricer AB Business Overview & Revenue Model
Company Description
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United Stat...
How the Company Makes Money
Pricer makes money primarily by selling electronic shelf labeling solutions to retailers and their rollout/integration partners. Revenue is mainly generated from (1) hardware sales, including electronic shelf labels/tags, in-store wireless communicat...
Pricer AB Earnings Call Summary
The call was strongly positive overall. Management reported historically high financial performance, a 12.9% adjusted EBIT margin, robust Plaza and recurring-revenue growth, 27% sequential order-intake growth, major customer wins, and expanding opportunities in North America, IoT, and sustainability. These strengths outweighed the year-over-year net sales decline, European softness, continued price pressure, weak Q3 cash flow, and temporary depreciation effects from the German factory closure.
Q3-2026 Updates
Positive Updates
Negative Updates
Company Guidance
Pricer said the first 100 of Orange’s 561 stores will be completed in Q4, that “we will continue at least this pace for the coming couple of years” in adding connected Plaza stores, and that adding “some 500 stores” was “probably a sustainable growth pattern in terms of number of stores for the coming couple of years, most likely”; every Orange store will be connected to Plaza, the German factory closure will affect depreciation for the “coming 5 months with SEK 7.7 million,” after which depreciation will “significantly go down,” and next year Pricer will “gradually add complementary connectivity to new protocols” and look at adding “a whole lot of different IoT devices.”
Pricer AB Financial Statement Overview
Summary
Financials show a clear TTM rebound in profitability (net margin ~3.9%, EBIT margin ~6.6%) and a conservatively levered balance sheet (debt ~0.29x equity). Offsets include declining TTM revenue (~-4.4%) and a history of volatile earnings and cash flow, keeping the score moderately positive rather than high.
Income Statement
62PositiveBalance Sheet
74PositiveCash Flow
66Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.05B | 2.15B | 2.56B | 2.68B | 2.27B | 1.77B |
| Gross Profit | 543.10M | 476.60M | 563.20M | 454.63M | 375.01M | 394.72M |
| EBITDA | 230.00M | 131.00M | 268.90M | 73.54M | 86.29M | 156.66M |
| Net Income | 80.90M | 1.30M | 131.90M | -48.26M | 4.80M | 79.13M |
Balance Sheet | ||||||
| Total Assets | 2.18B | 2.10B | 2.38B | 2.01B | 2.04B | 1.73B |
| Cash, Cash Equivalents and Short-Term Investments | 269.70M | 308.10M | 489.20M | 255.56M | 217.48M | 16.55M |
| Total Debt | 342.70M | 351.90M | 597.60M | 259.25M | 268.06M | 148.33M |
| Total Liabilities | 1.01B | 1.03B | 1.27B | 1.05B | 1.31B | 933.81M |
| Stockholders Equity | 1.17B | 1.07B | 1.12B | 957.18M | 732.20M | 796.87M |
Cash Flow | ||||||
| Free Cash Flow | 117.40M | 136.20M | -26.20M | -206.77M | 194.97M | -241.54M |
| Operating Cash Flow | 166.80M | 160.00M | 58.00M | -115.97M | 282.71M | -174.70M |
| Investing Cash Flow | -73.20M | -64.70M | -84.20M | -90.81M | -87.74M | -66.84M |
| Financing Cash Flow | -9.90M | -262.30M | 245.20M | 251.06M | 3.84M | -8.73M |
Pricer AB Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRIC.B, the sentiment is Positive. The current price of 4.40 is above the 20-day moving average (MA) of 4.05, above the 50-day MA of 4.06, and above the 200-day MA of 3.71, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 64.66 is Neutral, neither overbought nor oversold. The STOCH value of 73.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PRIC.B.
Pricer AB Peers Comparison
Overall Rating
- SE:PRIC.B71Outperform
SE:NOTE56Neutral
Financial Indicators
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| SE:PRIC.B | Pricer AB Class B | 4.40 | -0.06 | -1.35% | |
| SE:NOTE | NOTE AB | 159.30 | -30.80 | -16.20% |
Pricer AB Corporate Events
Pricer Boosts Margins and Profit Despite Lower Sales in Q3 2026
Pricer AB reported a solid improvement in profitability for the third quarter of 2026 despite lower net sales compared with the same period last year. Order intake rose to SEK 449.0 million while net sales fell to SEK 504.2 million, but the gross mar...
Pricer AB Forms Nomination Committee Ahead of 2027 AGM
Pricer AB has appointed a nomination committee ahead of its 2027 Annual General Meeting, following the mandate given at the May 2026 AGM. The committee consists of representatives from major shareholders Sterling Strategic Value Fund S.A., Sifonen AB...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 27, 2026