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Profoto Holding AB
(PRFO)
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Rating:54Neutral
Price Target:
kr8.00
▼(-25.23% Downside)
Action:Reiterated
Date:07/20/26
The score is held back primarily by deteriorating profitability (TTM revenue decline and net loss) and a weak technical setup with the stock trading below all major moving averages. Offsetting factors are solid, improving free cash flow and an unusually high dividend yield, though the negative P/E and profit pressure temper valuation confidence.
Positive Factors
Strong operating cash generation
Consistent positive TTM operating cash flow and rising free cash flow provide durable internal funding for operations, capex and working capital. This lessens reliance on external financing, supports capital allocation flexibility and cushions the business through revenue swings over months.
Negative Factors
Deteriorating profitability and revenue
A meaningful shift to negative operating profit and declining top line signals weakening demand or margin erosion. Over a multi-month horizon this undermines reinvestment capacity, pressures long-term margin sustainability and raises the bar for management to demonstrate durable recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong operating cash generation
Consistent positive TTM operating cash flow and rising free cash flow provide durable internal funding for operations, capex and working capital. This lessens reliance on external financing, supports capital allocation flexibility and cushions the business through revenue swings over months.
Read all positive factors
Profoto Holding AB (PRFO) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr312.80M
Dividend Yield26.11%
Average Volume (3M)21.33K
Price to Earnings (P/E)―
Beta (1Y)0.06
Revenue Growth-18.03%
EPS Growth-132.95%
CountrySE
Employees110
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)-0.72
Shares Outstanding40,000,000
10 Day Avg. Volume39,965
30 Day Avg. Volume21,334
Financial Highlights & Ratios
PEG Ratio0.16
Price to Book (P/B)1.21
Price to Sales (P/S)0.68
P/FCF Ratio8.27
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.72
Revenue Forecast (FY)kr641.05M
Profoto Holding AB Business Overview & Revenue Model
Company Description
Profoto Holding AB (publ) provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monoligh...
How the Company Makes Money
Profoto makes money primarily by selling professional lighting products and related accessories. Its main revenue stream comes from the sale of lighting equipment (such as studio and portable flash systems and continuous lighting products), comple...
Profoto Holding AB Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
56
Neutral
Cash Flow
70
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 573.00M | 617.00M | 731.00M | 787.00M | 848.00M | 732.00M |
| Gross Profit | 107.00M | 482.00M | 607.00M | 631.00M | 619.00M | 522.00M |
| EBITDA | 59.00M | 107.00M | 209.00M | 242.00M | 289.00M | 249.00M |
| Net Income | -29.00M | -23.00M | 126.00M | 155.00M | 194.00M | 158.00M |
Balance Sheet | ||||||
| Total Assets | 790.00M | 802.00M | 872.00M | 799.00M | 801.00M | 585.00M |
| Cash, Cash Equivalents and Short-Term Investments | 52.00M | 48.00M | 21.00M | 95.00M | 150.00M | 206.00M |
| Total Debt | 221.00M | 230.00M | 257.00M | 121.00M | 121.00M | 72.00M |
| Total Liabilities | 430.00M | 453.00M | 501.00M | 403.00M | 410.00M | 254.00M |
| Stockholders Equity | 360.00M | 349.00M | 371.00M | 396.00M | 391.00M | 331.00M |
Cash Flow | ||||||
| Free Cash Flow | 82.00M | 51.00M | -36.00M | 119.00M | 185.00M | 210.00M |
| Operating Cash Flow | 105.00M | 151.00M | 97.00M | 211.00M | 236.00M | 240.00M |
| Investing Cash Flow | -48.00M | -99.00M | -133.00M | -109.00M | -192.00M | -146.00M |
| Financing Cash Flow | -48.00M | -23.00M | -38.00M | -155.00M | -97.00M | -135.00M |
Profoto Holding AB Technical Analysis
Negative
10.70
Price Trends
8.91
Negative
8.65
Negative
9.95
Negative
Market Momentum
0.11
Negative
39.22
Neutral
51.52
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRFO, the sentiment is Negative. The current price of 10.7 is above the 20-day moving average (MA) of 8.62, above the 50-day MA of 8.91, and above the 200-day MA of 9.95, indicating a bearish trend. The MACD of 0.11 indicates Negative momentum. The RSI at 39.22 is Neutral, neither overbought nor oversold. The STOCH value of 51.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PRFO.
Profoto Holding AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | kr10.20B | 76.99 | 23.68% | 1.85% | 28.63% | 18.57% | |
70 Outperform | kr23.90B | 20.23 | 14.62% | 3.54% | 2.68% | 11.27% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
59 Neutral | kr12.34B | 15.94 | 12.33% | 3.12% | 4.58% | -15.05% | |
55 Neutral | kr7.28B | 17.58 | ― | 2.85% | -10.56% | ― | |
54 Neutral | kr312.80M | -20.70 | 3.22% | ― | -18.03% | -132.95% | |
53 Neutral | kr1.09B | -1.03 | -0.32% | 5.49% | -22.70% | -1999.96% |
* Consumer Cyclical Sector Average
SE:PRFO
Profoto Holding AB
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Profoto Holding AB Corporate Events
Profoto’s Earnings Hit by Weak Demand Despite Cost Cuts
Jul 17, 2026
Profoto Holding AB reported a weak second quarter as cautious market conditions weighed heavily on demand for its professional lighting products. Net sales fell 16.8 percent to SEK 142m, with organic growth at -14.1 percent and currency effects fu...
Profoto schedules Q2 2026 report and investor webcast
Jul 9, 2026
Profoto Holding AB, a global leader in professional photographic lighting, serves a niche market of image creators and commercial brands that demand precise control of light for premium visuals. The company generated SEK 617 million in net sales i...
Profoto AGM Approves New Capital Mandates and Confirms Board Line-Up
May 6, 2026
Profoto Holding AB’s 2026 annual general meeting approved the 2025 financial statements, carried forward distributable profits, and granted discharge from liability to the board and CEO, signaling continuity in its governance and financial s...
Profoto Defends Margins as Currency Headwinds Hit Q1 Sales
May 6, 2026
Profoto Holding AB reported first-quarter 2026 net sales of SEK 149 million, down 9.5 percent year on year, as negative currency effects outweighed modest organic growth of 1 percent. The company, which supplies premium lighting systems for profes...
Profoto to Present Q1 2026 Interim Results in Webcast on 6 May
Apr 27, 2026
Profoto, a global provider of professional lighting equipment headquartered in Stockholm, will publish its interim report for the first quarter of 2026 on 6 May at 08:00 CEST. The company, which reported SEK 617 million in net sales in 2025 and op...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.