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Bong AB (SE:BONG)
:BONG
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Bong AB (BONG) AI Stock Analysis

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SE:BONG

Bong AB

(BONG)

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Neutral 46 (OpenAI - Gpt-5.6Sol)
Rating:46Neutral
Price Target:
kr0.34
▲(0.00% Upside)
Action:Reiterated
Date:07/25/26
The score is held back primarily by weak financial performance (ongoing net losses and declining revenue) and bearish technicals (price below major moving averages with negative MACD). Positive operating and free cash flow and manageable leverage provide some support, but the negative P/E and lack of dividend yield data limit valuation appeal.
Positive Factors
Positive operating and free cash flow
Positive operating and free cash flow provides internal funding for operations and investment, reducing reliance on external financing. This support is meaningful despite weak earnings, although its durability depends on maintaining working-capital discipline.
Negative Factors
Multi-year revenue decline
Persistent revenue contraction indicates that Bong has not yet replaced lost or reduced traditional mail demand with sufficient growth elsewhere. Continued sales pressure can weaken operating leverage, limit investment capacity, and make profitability recovery more difficult.
Read all positive and negative factors
Positive Factors
Negative Factors
Positive operating and free cash flow
Positive operating and free cash flow provides internal funding for operations and investment, reducing reliance on external financing. This support is meaningful despite weak earnings, although its durability depends on maintaining working-capital discipline.
Read all positive factors

Bong AB (BONG) vs. iShares MSCI Sweden ETF (EWD)

Bong AB Business Overview & Revenue Model

Company Description
Bong AB (publ), established in 1737 and headquartered in Kristianstad, Sweden, specializes in the production and distribution of a diverse range of envelopes and bespoke packaging solutions. The company's products are engineered to facilitate the ...
How the Company Makes Money
Bong AB makes money primarily by manufacturing and selling packaging products to business and institutional customers. Its core revenue stream is the sale of envelopes and other mail-related packaging, where revenue is recognized from product deli...

Bong AB Financial Statement Overview

Summary
Mixed fundamentals. Revenue is modestly down TTM (-2.46%) within a multi-year decline, margins are thin (EBIT ~1%) and net margin remains negative (~-1.6%). Offsetting this, leverage appears manageable (debt-to-equity ~0.65) and cash flow is positive (TTM operating cash flow ~89m; free cash flow ~57m), though free cash flow has declined (~-17% TTM).
Income Statement
38
Negative
Balance Sheet
56
Neutral
Cash Flow
60
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.76B1.81B1.91B2.09B2.16B1.80B
Gross Profit263.10M278.00M310.90M327.50M384.78M305.65M
EBITDA87.20M85.00M119.10M135.00M156.81M108.40M
Net Income-31.30M-29.20M-12.00M-4.72M44.12M2.82M
Balance Sheet
Total Assets1.46B1.45B1.57B1.57B1.69B1.44B
Cash, Cash Equivalents and Short-Term Investments101.30M111.70M102.70M129.40M144.63M135.19M
Total Debt322.30M345.49M397.40M380.08M431.20M361.03M
Total Liabilities939.10M934.30M994.80M1.02B1.11B1.00B
Stockholders Equity516.90M512.20M573.60M554.97M574.75M442.01M
Cash Flow
Free Cash Flow57.30M69.20M24.50M53.56M59.69M45.15M
Operating Cash Flow89.00M104.90M70.60M82.89M111.28M66.70M
Investing Cash Flow-9.60M-14.30M-32.30M-19.67M-38.87M-7.01M
Financing Cash Flow-67.10M-74.90M-67.50M-80.49M-72.88M-37.41M

Bong AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.34
Price Trends
50DMA
0.36
Negative
100DMA
0.46
Negative
200DMA
0.49
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
46.06
Neutral
STOCH
59.46
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BONG, the sentiment is Negative. The current price of 0.34 is below the 20-day moving average (MA) of 0.34, below the 50-day MA of 0.36, and below the 200-day MA of 0.49, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 46.06 is Neutral, neither overbought nor oversold. The STOCH value of 59.46 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BONG.

Bong AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
kr1.42B20.5411.99%1.87%11.47%15.20%
63
Neutral
kr3.82B18.526.05%6.49%-2.46%-7.73%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
kr88.92B13.795.30%2.50%-3.82%
53
Neutral
kr11.90B14.5011.33%3.52%8.88%-6.70%
53
Neutral
kr92.29M-24.69-4.08%-13.70%92.84%
46
Neutral
kr143.62M-1.97-5.58%-6.40%-55.33%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BONG
Bong AB
0.35
-0.19
-35.62%
SE:STE.A
Stora Enso Oyj
113.00
3.32
3.03%
SE:DUNI
Duni AB
79.80
-6.90
-7.96%
SE:DSNO
Desenio Group AB
0.12
-0.01
-9.92%
SE:RUG
RugVista Group AB
68.00
-2.54
-3.60%
SE:NEWA.B
New Wave Group AB Class B
87.70
-16.23
-15.62%

Bong AB Corporate Events

Bong AB Sets Final Trading Date for Paid Subscribed Shares Ahead of Conversion
Aug 3, 2026
Bong AB has completed the registration of its previously announced rights issue with the Swedish Companies Registration Office, marking a key step in its capital-raising process. As part of this transaction, the last day of trading in paid subscri...
Bong AB Expands Share Capital After Rights and Directed Issues
Jul 31, 2026
Bong AB has completed a rights issue offering new shares with preferential subscription rights to existing shareholders, followed by a directed share issue to remunerate the guarantor of the rights issue. These measures have altered the company&#8...
Bong Raises SEK 63 Million in Fully Subscribed Rights Issue and Issues Shares to Guarantor
Jul 22, 2026
Bong AB has completed a new share issue with preferential rights for existing shareholders, raising approximately SEK 63.4 million before issue costs through a fully subscribed rights issue. The transaction strengthens the company’s balance ...
Bong AB Launches SEK 63.4 Million Rights Issue to Bolster Capital and Market Position
Jun 22, 2026
Bong AB plans a fully underwritten rights issue of approximately SEK 63.4 million, offering existing shareholders one new share for each held at a subscription price of SEK 0.30. The move is designed to optimize the company’s capital structu...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 25, 2026