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Midsona AB Class B
(MSON.B)
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Rating:65Neutral
Price Target:
kr10.00
▼(-12.66% Downside)
Action:Reiterated
Date:10/27/26
The score is driven primarily by improving financial fundamentals (return to profitability, conservative leverage, and strong recent cash generation). Valuation is also favorable (low P/E with a moderate dividend). These positives are tempered by weak technicals (price below key moving averages with bearish momentum) and earnings-call risks around negative organic growth, Division North weakness, and inflation/expense headwinds.
Positive Factors
Profitability recovery
The return to positive EBIT and net income, together with healthier gross margins, indicates meaningful progress from the loss-making 2022–2023 period. If maintained, improved profitability can support reinvestment, strengthen resilience, and provide a more durable earnings base over coming quarters.
Negative Factors
Organic sales weakness
The sharp Division North decline and lost retail listings indicate a meaningful commercial execution challenge in an important channel. Management expects stabilization to take quarters rather than months, so weaker distribution and lower fixed-cost coverage could remain a drag on growth and margins.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability recovery
The return to positive EBIT and net income, together with healthier gross margins, indicates meaningful progress from the loss-making 2022–2023 period. If maintained, improved profitability can support reinvestment, strengthen resilience, and provide a more durable earnings base over coming quarters.
Read all positive factors
Midsona AB Class B (MSON.B) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.35B
Dividend Yield2.37%
Average Volume (3M)107.04K
Price to Earnings (P/E)8.2
Beta (1Y)0.31
Revenue Growth-1.42%
EPS GrowthN/A
CountrySE
Employees687
SectorConsumer Defensive
Sector Strength42
IndustryPackaged Foods
Share Statistics
EPS (TTM)1.14
Shares Outstanding145,004,300
10 Day Avg. Volume159,044
30 Day Avg. Volume107,043
Financial Highlights & Ratios
PEG Ratio-1.57
Price to Book (P/B)0.42
Price to Sales (P/S)0.34
P/FCF Ratio6.14
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.09
Revenue Forecast (FY)kr3.75B
Midsona AB Class B Business Overview & Revenue Model
Company Description
Midsona AB (publ) is a Swedish company that specializes in the development, manufacturing, and distribution of organic, health-focused, and consumer wellness products. Its operational footprint spans across several European nations, including Swed...
How the Company Makes Money
Midsona makes money by selling branded consumer products to retail and distribution customers. Its core revenue stream is product sales (recognized when goods are delivered/controlled by the customer) across multiple channels: (1) grocery and mass...
Midsona AB Class B Earnings Call Summary
Earnings Call Date:Oct 22, 2026
(Q3-2026)
| % Change Since: |
Next Earnings Date:Feb 02, 2027
Earnings Call Sentiment Positive
The call had a positive underlying tone, supported by improved EBIT, margins, cash flow, leverage, owned consumer-brand progress, and strong performance in Division South and selected brands. However, reported organic sales declined, Division North had a difficult quarter, several categories and brands remain under pressure, and inflation, marketing costs, and exceptional items offset part of the profitability gains. Management acknowledged that Q3 progress was below its ambitions but expressed confidence in the longer-term strategy and balance-sheet position.Positive Updates
Positive Reported Sales Growth from Risenta Acquisition
Q3 total sales grew by 1.7%, or SEK 15 million, including a SEK 40 million contribution from the Risenta acquisition and SEK 8 million from FX effects.
Negative Updates
Negative Organic Sales Growth
Q3 organic sales declined 3.7%, or SEK 33 million. Management said 90% of the organic decline was attributable to contract manufacturing and business-to-business sales, where the company is phasing out low-profit contracts.
Read all updates
Q3-2026 Updates
Positive
Negative
Positive Reported Sales Growth from Risenta Acquisition
Q3 total sales grew by 1.7%, or SEK 15 million, including a SEK 40 million contribution from the Risenta acquisition and SEK 8 million from FX effects.
Read all positive updates
Company Guidance
Management said it remains “fairly optimistic” about getting coverage for cost increases, although “there is a risk” of more inflation and the outcome “partially remains to be seen”; marketing spend is expected to “continue to gradually increase a little bit more,” with “another half percent maybe” expected, while its Q3 margin impact was “less than 0.1 percentage points.” Midsona does not expect a “material” further Christmas-volume impact in Q4 2026 versus Q4 2025, expects to maintain and accelerate momentum in own brands, and said Division North can begin stabilizing “quite quickly,” although a “full strong momentum swing” will take “quarters rather than months”; in Spain, the aim is “profitable growth, positive cash flows,” with “the fullest broad spectra of alternatives” available longer term.Midsona AB Class B Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
76
Positive
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 3.61B | 3.63B | 3.73B | 3.79B | 3.90B | 3.77B |
| Gross Profit | 1.05B | 1.03B | 1.07B | 989.00M | 873.00M | 1.01B |
| EBITDA | 304.00M | 206.00M | 285.00M | 183.00M | -314.00M | 309.00M |
| Net Income | 166.00M | 10.00M | 47.00M | -53.00M | -501.00M | 89.00M |
Balance Sheet | ||||||
| Total Assets | 4.69B | 4.39B | 4.54B | 4.60B | 4.90B | 5.29B |
| Cash, Cash Equivalents and Short-Term Investments | 328.00M | 316.00M | 141.00M | 235.00M | 121.00M | 53.00M |
| Total Debt | 630.00M | 615.00M | 592.00M | 731.00M | 895.00M | 1.49B |
| Total Liabilities | 1.51B | 1.46B | 1.47B | 1.61B | 1.82B | 2.41B |
| Stockholders Equity | 3.17B | 2.93B | 3.07B | 2.99B | 3.08B | 2.88B |
Cash Flow | ||||||
| Free Cash Flow | 203.00M | 201.00M | 118.00M | 312.00M | 168.00M | -123.00M |
| Operating Cash Flow | 254.00M | 229.00M | 142.00M | 343.00M | 203.00M | -64.00M |
| Investing Cash Flow | -37.00M | -22.00M | -25.00M | -18.00M | -29.00M | -175.00M |
| Financing Cash Flow | -97.00M | -29.00M | -206.00M | -209.00M | -108.00M | 94.00M |
Midsona AB Class B Technical Analysis
Negative
11.45
Price Trends
10.55
Negative
11.89
Negative
11.80
Negative
Market Momentum
-0.28
Positive
29.68
Positive
21.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Negative. The current price of 11.45 is above the 20-day moving average (MA) of 10.21, above the 50-day MA of 10.55, and below the 200-day MA of 11.80, indicating a bearish trend. The MACD of -0.28 indicates Positive momentum. The RSI at 29.68 is Positive, neither overbought nor oversold. The STOCH value of 21.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MSON.B.
Midsona AB Class B Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
85 Outperform | kr5.53B | 12.13 | 48.04% | 4.34% | 32.85% | 101.50% | |
76 Outperform | kr16.36B | 18.96 | 14.72% | 2.47% | 0.10% | 29.53% | |
69 Neutral | kr185.92B | 16.81 | 12.25% | 3.19% | -1.84% | -8.27% | |
65 Neutral | kr1.35B | 8.16 | 5.43% | 2.37% | -1.42% | ― | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
62 Neutral | kr403.97M | 15.00 | ― | 1.52% | 21.94% | 53.07% | |
52 Neutral | kr2.45B | -5.27 | -9.80% | ― | 3.05% | -1130.58% |
* Consumer Defensive Sector Average
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Midsona AB Class B Corporate Events
Midsona Lifts Profit Margins Amid Organic Sales Decline and Strategic Reset
Oct 22, 2026
Midsona reported a modest 1.7 percent rise in third-quarter net sales to SEK 910 million, but organic sales declined as delistings and weak consumer demand weighed on its own brands. Despite these sales challenges, gross margin improved to 29 perc...
Midsona schedules October presentation of January–September 2026 interim report
Oct 8, 2026
Midsona AB will present its interim report for the period January to September 2026 on October 22, with the report scheduled for release earlier the same day. President and CEO Henrik Hjalmarsson and CFO Niclas Lundin will lead an English-language...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.