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Humble Group AB (SE:HUMBLE)
:HUMBLE
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Humble Group AB (HUMBLE) AI Stock Analysis

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SE:HUMBLE

Humble Group AB

(HUMBLE)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
kr9.00
▲(14.36% Upside)
Humble Group AB's overall stock score is primarily influenced by its strong cash flow generation and stable balance sheet, which provide a solid financial foundation. However, the high P/E ratio raises concerns about overvaluation, and the lack of clear technical momentum suggests limited short-term upside potential. The absence of earnings call data and corporate events means these factors do not impact the score.

Humble Group AB (HUMBLE) vs. iShares MSCI Sweden ETF (EWD)

Humble Group AB Business Overview & Revenue Model

Company DescriptionHumble Group AB (publ) develops and markets sugar reduction solutions for the food, and beauty and health markets in Sweden. The company provides oral care, baby and feminine care, bath and body care, and household cleaning products; cosmetics, beauty, and wellness products; medical devices and dermatological products; fitness clothing, tools, supplements, and sports nutrition products; chocolate and sugar confectionery products; sauces, jams, and syrups; plant-based gums and lozenges, sweets, organic staples, natural remedies, spices and spice mixtures, sweetened fibres, and groceries, as well as bars and granolas and candles; and snacks, such as protein bars and protein chips, functional drinks, and dietary supplements. It sells its products under The Humble Co., Eco By Naty, True Gum, Wellibites, The Healthy Co, Pro! Brands, Jalofoods, Pändy, Tweek, The Eco Gang, Green Star, Vitargo, Golden Athlete, Amerpharma, Carls-Bergh Pharma, The spice house in Ljung, Grahn's Confectionery, Delsbo Candles, FancyStage, Ewalco Holding, Bayn Solution, Go Superfoods, La Praline Scandinavia, Lev Diet, Grenna Polkagriskokeri, Bars i Gråbo AB, First Class Brands of Sweden, Green Sales, Nordfood International, Beson, Marabu, Medicanatumin, and Franssons Confectionery brands. The company was formerly known as Bayn Group AB (publ). Humble Group AB (publ) was incorporated in 2009 and is headquartered in Stockholm, Sweden.
How the Company Makes MoneyHumble Group AB generates revenue through multiple streams, primarily by selling its health and wellness products directly to consumers through its e-commerce platform and retail partnerships. The company leverages its brand portfolio to attract diverse customer segments, enhancing its market reach. Additionally, HUMBLE engages in strategic collaborations and partnerships with distributors and retailers to expand its product availability and visibility in the market. The company's focus on sustainability and innovation not only drives consumer interest but also allows it to command premium pricing for its products. Furthermore, HUMBLE may explore additional revenue avenues such as licensing agreements and co-branding opportunities, which can further bolster its earnings.

Humble Group AB Financial Statement Overview

Summary
Humble Group AB shows strong cash flow generation and a stable balance sheet with a reasonable debt level. However, challenges exist with declining revenue growth and low net profitability, indicating a need for improvement in revenue streams and profitability.
Income Statement
65
Positive
Humble Group AB shows a mixed performance in its income statement. The company has a positive gross profit margin of 31.68% TTM, indicating efficient production processes. However, the net profit margin is relatively low at 1.07% TTM, suggesting limited profitability. Revenue growth has been negative recently, with a decline of 17.75% TTM, which is a concern for future revenue streams. The EBIT and EBITDA margins are moderate at 4.07% and 8.20% TTM, respectively, showing some operational efficiency but room for improvement.
Balance Sheet
70
Positive
The balance sheet of Humble Group AB reflects a stable financial position with a debt-to-equity ratio of 0.42 TTM, indicating a balanced approach to leveraging. The return on equity is modest at 1.67% TTM, suggesting limited returns to shareholders. The equity ratio stands at 56.73% TTM, highlighting a strong equity base relative to total assets, which provides financial stability.
Cash Flow
75
Positive
Humble Group AB's cash flow statement reveals a strong free cash flow growth of 151.65% TTM, indicating improved cash generation capabilities. The operating cash flow to net income ratio is 0.23 TTM, and the free cash flow to net income ratio is 0.64 TTM, demonstrating the company's ability to convert income into cash effectively. These metrics suggest a healthy cash flow position, supporting operational and strategic initiatives.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.95B7.71B7.05B4.80B1.52B31.85M
Gross Profit2.52B2.43B339.00M1.62B527.00M12.98M
EBITDA652.00M690.00M576.00M476.00M-48.00M-31.00M
Net Income85.00M124.00M-106.00M-36.00M-342.00M-50.63M
Balance Sheet
Total Assets8.91B9.35B8.92B8.90B6.61B481.26M
Cash, Cash Equivalents and Short-Term Investments185.00M432.00M401.00M380.00M421.00M81.94M
Total Debt2.14B2.22B1.77B2.69B1.84B24.14M
Total Liabilities3.85B4.12B4.05B4.86B3.92B181.89M
Stockholders Equity5.05B5.22B4.87B4.04B2.69B299.37M
Cash Flow
Free Cash Flow229.00M146.00M927.00M108.00M28.00M-37.52M
Operating Cash Flow359.00M300.00M1.09B255.00M82.00M-32.92M
Investing Cash Flow-195.00M-299.00M-423.00M-1.05B-2.46B-84.15M
Financing Cash Flow-223.00M18.00M-385.00M712.00M2.71B195.88M

Humble Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.87
Price Trends
50DMA
8.29
Positive
100DMA
8.14
Positive
200DMA
8.88
Negative
Market Momentum
MACD
0.02
Negative
RSI
51.84
Neutral
STOCH
51.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HUMBLE, the sentiment is Positive. The current price of 7.87 is below the 20-day moving average (MA) of 8.26, below the 50-day MA of 8.29, and below the 200-day MA of 8.88, indicating a neutral trend. The MACD of 0.02 indicates Negative momentum. The RSI at 51.84 is Neutral, neither overbought nor oversold. The STOCH value of 51.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HUMBLE.

Humble Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
kr609.35M34.630.45%19.30%68.77%
kr5.85B20.592.55%7.37%2.90%
$20.33B14.63-3.31%3.23%1.93%-12.26%
€3.54B41.170.87%5.99%-38.16%
kr1.19B-0.17%2.45%-2.95%-112.90%
kr140.01M28.285.91%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HUMBLE
Humble Group AB
7.87
-3.81
-32.62%
SE:DUG
Veg of Lund AB
0.60
0.24
65.65%
SE:MSON.B
Midsona AB Class B
8.08
-0.89
-9.97%
SE:NNH
New Nordic Healthbrands AB
24.30
8.50
53.80%
SE:SNX
Premium Snacks Nordic AB
44.80
27.81
163.68%
SE:SCST
Scandi Standard AB
97.90
19.82
25.38%

Humble Group AB Corporate Events

Humble Group AB Reports Q3 Growth Amid Strategic Restructuring
Oct 24, 2025

Humble Group AB reported a 7% increase in net sales and a 10% organic growth for Q3 2025, despite a decline in EBITA and profit after tax. The company is implementing an efficiency program expected to save MSEK 80 annually, which aims to enhance profitability and streamline operations. This strategic move includes evaluating potential divestments to focus on core business areas, with the goal of unlocking additional shareholder value.

The most recent analyst rating on (SE:HUMBLE) stock is a Hold with a SEK8.50 price target. To see the full list of analyst forecasts on Humble Group AB stock, see the SE:HUMBLE Stock Forecast page.

Humble Group AB to Present Q3 2025 Results
Oct 17, 2025

Humble Group AB is set to release its quarterly report for Q3 2025 on October 24, inviting investors, analysts, and media to a presentation led by acting CEO Noel Abdayem and CFO Johan Lennartsson. This announcement highlights the company’s transparency and engagement with stakeholders, reflecting its commitment to maintaining strong investor relations and potentially impacting its market positioning.

The most recent analyst rating on (SE:HUMBLE) stock is a Hold with a SEK8.50 price target. To see the full list of analyst forecasts on Humble Group AB stock, see the SE:HUMBLE Stock Forecast page.

Humble Group Appoints Noel Abdayem as Acting CEO Amid Strategic Shift
Oct 2, 2025

Humble Group AB has appointed Noel Abdayem as acting CEO following the departure of Simon Petrén. The company is entering a new phase emphasizing efficiency and profitability, and the board is initiating a search for a new CEO. Abdayem, who has extensive experience with the company, aims to leverage the group’s potential for further growth. Petrén, who played a significant role in the company’s expansion, will remain as an advisor for a transitional period.

The most recent analyst rating on (SE:HUMBLE) stock is a Hold with a SEK9.00 price target. To see the full list of analyst forecasts on Humble Group AB stock, see the SE:HUMBLE Stock Forecast page.

Humble Group Launches Efficiency Program to Optimize Operations
Sep 19, 2025

Humble Group AB has announced a new efficiency program aimed at generating annual cost savings of approximately SEK 80 million by optimizing capital allocation and streamlining its business focus. This initiative is part of the company’s strategy to enhance profitability and cash flow, potentially involving divestments and industrial partnerships to concentrate on areas with the greatest strategic importance and profitability potential.

The most recent analyst rating on (SE:HUMBLE) stock is a Hold with a SEK8.50 price target. To see the full list of analyst forecasts on Humble Group AB stock, see the SE:HUMBLE Stock Forecast page.

Humble Group’s Grahns Konfektyr Invests in Major Production Expansion
Sep 9, 2025

Humble Group AB’s subsidiary, Grahns Konfektyr, is investing SEK 135 million to expand its production capacity by taking over a 15,000 square meter facility in Skövde. This strategic investment aims to double the production volume of soft confectionery products, particularly jelly, and is expected to generate SEK 300 million in additional sales and SEK 60 million in improved EBITDA annually. The expansion aligns with Humble’s strategy to increase its industrial platform’s capacity, responding to growing demand and enhancing profitability through economies of scale.

The most recent analyst rating on (SE:HUMBLE) stock is a Hold with a SEK8.50 price target. To see the full list of analyst forecasts on Humble Group AB stock, see the SE:HUMBLE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025