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Humble Group AB (HUMBLE) AI Stock Analysis

SE:HUMBLE

Humble Group AB

(Nasdaq OMX AB:HUMBLE)

Select Model
Rating:52Neutral
Price Target:SEK 5.50â–¼(-0.90% Downside)
Action:reiterated
Date:10/23/26

The overall score is primarily constrained by weak profitability and declining cash-flow quality. A relatively solid balance sheet, positive operating and free cash flow, and supportive short-term technical indicators provide partial offsets, while the negative P/E reflects ongoing losses.

Positive Factors
Strong revenue growthRevenue growth of about 129% demonstrates substantial expansion in product sales and distribution across the group’s consumer brands. If sustained, this scale can improve purchasing leverage, spread operating costs, and create a stronger base for converting sales growth into more durable profits.
Negative Factors
Persistent net lossThe sizable TTM net loss shows that strong sales growth is not yet translating into bottom-line earnings. Negative net margins can limit reinvestment capacity, weaken returns on expansion, and make future performance more dependent on successful operational improvements across the portfolio.

Humble Group AB (HUMBLE) vs. iShares MSCI Sweden ETF (EWD)

-40%-30%-20%-10%0%10%20%SE:HUMBLE-29.48%EWD+13.33%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
SEK 2.51B
Dividend Yield
―
Average Volume (3M)
536.49K
Price to Earnings (P/E)
-5.4
Beta (1Y)
0.74
Revenue Growth
3.05%
EPS Growth
-1130.58%
Country
Sweden
Employees
1,106
Sector
Consumer Defensive
Sector Strength
62
Industry
Packaged Foods

Humble Group AB Business Overview & Revenue Model

Company Description

Humble Group AB (publ), founded in 2009 and based in Stockholm, Sweden, specializes in developing and marketing sugar reduction solutions for the food, beauty, and health markets within Sweden. The company maintains an extensive product catalog addre...

How the Company Makes Money

Humble Group makes money primarily by selling branded consumer products through multiple channels. Its core revenue stream is product sales (recognized when products are delivered to customers) to retailers/wholesalers and other business customers, a...

Humble Group AB Financial Statement Overview

Summary

The average of the provided income statement, balance sheet, and cash flow scores is 52.7, rounded to 53. Positive revenue, moderate leverage, and positive cash flow are offset by a substantial TTM net loss, weak margins, negative ROE, and declining free cash flow.

Income Statement

42Neutral

Balance Sheet

68Positive

Cash Flow

48Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.31B8.10B7.71B10.65B4.72B1.52B
Gross Profit1.50B322.00M2.43B3.94B1.53B527.00M
EBITDA708.00M615.00M690.00M550.00M503.00M-44.00M
Net Income-464.00M17.00M124.00M-106.00M-36.00M-342.00M
Balance Sheet
Total Assets8.51B8.78B9.35B8.92B8.90B6.89B
Cash, Cash Equivalents and Short-Term Investments289.00M321.00M432.00M401.00M380.00M421.00M
Total Debt2.33B2.75B2.22B1.77B2.69B1.95B
Total Liabilities3.91B3.89B4.12B4.05B4.86B3.76B
Stockholders Equity4.60B4.89B5.22B4.87B4.04B3.11B
Cash Flow
Free Cash Flow225.00M294.00M146.00M927.00M108.00M-206.00M
Operating Cash Flow427.00M406.00M285.00M1.09B255.00M-152.00M
Investing Cash Flow-273.00M-234.00M-284.00M-423.00M-1.05B-2.21B
Financing Cash Flow-111.00M-245.00M18.00M-601.00M712.00M2.69B

Humble Group AB Technical Analysis

Technical Analysis SentimentPositive
Last Price5.55

Price Trends

50DMA5.41Positive
100DMA5.82Negative
200DMA6.63Negative

Market Momentum

MACD0.06Negative
RSI53.95Neutral
STOCH40.05Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HUMBLE, the sentiment is Positive. The current price of 5.55 is above the 20-day moving average (MA) of 5.36, above the 50-day MA of 5.41, and below the 200-day MA of 6.63, indicating a neutral trend. The MACD of 0.06 indicates Negative momentum. The RSI at 53.95 is Neutral, neither overbought nor oversold. The STOCH value of 40.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HUMBLE.

Humble Group AB Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

SE:HUMBLE against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SE:ZZ.BSE:ZZ.B85OutperformSEK 5.44B11.9548.04%4.41%32.85%101.50%
SE:ESSITY.BSE:ESSITY.B76OutperformSEK 189.65B17.1512.25%3.12%-1.84%-8.27%
SE:MSON.BSE:MSON.B67NeutralSEK 1.38B8.335.43%2.32%-1.42%―
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
SE:NNHSE:NNH54NeutralSEK 93.24M11.85―1.66%3.50%58.41%
SE:HUMBLESE:HUMBLE52NeutralSEK 2.51B-5.41-9.80%―3.05%-1130.58%
SE:HAYPPSE:HAYPP46NeutralSEK 5.44B636.161.16%―15.68%-89.05%

* Consumer Defensive Sector Average

Performance Comparison

-50%0%50%SE:HUMBLESE:ESSITY.BSE:ZZ.BSE:MSON.BSE:HAYPPSE:NNHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
SE:HUMBLE and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SE:HUMBLEHumble Group AB5.55-2.82-33.69%
SE:ESSITY.BEssity AB Class B280.0029.1011.60%
SE:ZZ.BZinzino AB Class B136.1027.2925.08%
SE:MSON.BMidsona AB Class B9.501.4818.48%
SE:HAYPPHaypp Group AB168.2015.209.93%
SE:NNHNew Nordic Healthbrands AB15.05-8.86-37.06%

Humble Group AB Corporate Events

Humble Group’s New CEO Targets Margin Gains and Stronger Cash Flow After Q3 Profit Surge

Oct 21, 2026

New CEO Anders Fredriksson reports that Humble Group delivered markedly stronger profitability in the third quarter of 2026, with EBITA rising to SEK 141 million from SEK 77 million and the adjusted EBITA margin improving to 7.5%. Net sales grew orga...

Humble Group Sets Date for Q3 2026 Results Presentation

Oct 7, 2026

Humble Group AB will publish its quarterly report for the July–September 2026 period on Wednesday, October 21 at 08:00 CEST and will hold a results presentation at 10:00 CEST the same day. Chief executive Anders Fredriksson and chief financial...

Humble Group bolsters leadership as it sharpens focus on future snacking

Sep 18, 2026

Humble Group is strengthening its leadership structure by appointing former Oatly Nordics General Manager Ludvig Persson as Segment CEO for Future Snacking and adding him to the executive management team. Founder and major shareholder Noel Abdayem sh...

Humble Group Hires Chief of Staff to Tighten Governance After Acquisition Spree

Sep 7, 2026

Humble Group has appointed Henrik Arfwidsson as Chief of Staff to strengthen its Group Management and sharpen execution of its results-driven strategy. Aiming for clearer governance and faster decision-making, the move is designed to translate the gr...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 23, 2026