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Hemnet Group AB (SE:HEM)
:HEM
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Hemnet Group AB (HEM) AI Stock Analysis

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SE:HEM

Hemnet Group AB

(HEM)

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Neutral 68 (OpenAI - Gpt-5.6Sol)
Rating:68Neutral
Price Target:
kr74.00
â–¼(-27.88% Downside)
Action:Downgraded
Date:07/18/26
The score is primarily supported by strong profitability and high-quality cash generation, but tempered by deteriorating recent growth and higher leverage risk. Technicals remain mixed-to-weak with the stock below key medium/long-term moving averages and a negative MACD, while valuation is reasonable with a moderate P/E and modest dividend yield.
Positive Factors
High Profitability
Hemnet’s very high operating and net margins indicate a profitable marketplace model with substantial earnings retained from revenue. Maintaining this profitability provides resources for product investment, marketing, and shareholder returns while supporting resilience through normal housing-market fluctuations.
Negative Factors
Revenue and Earnings Decline
Recent contraction in revenue and earnings signals weaker top-line momentum after prior expansion. If this persists, slower activity and reduced demand for property marketing could limit operating leverage, constrain investment capacity, and make it harder to sustain the company’s historically strong profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
High Profitability
Hemnet’s very high operating and net margins indicate a profitable marketplace model with substantial earnings retained from revenue. Maintaining this profitability provides resources for product investment, marketing, and shareholder returns while supporting resilience through normal housing-market fluctuations.
Read all positive factors

Hemnet Group AB (HEM) vs. iShares MSCI Sweden ETF (EWD)

Hemnet Group AB Business Overview & Revenue Model

Company Description
Hemnet Group AB (publ) operates a residential property platform in Sweden. The company connects property buyers, sellers, and real estate agents in one platform. The company was founded in 1998 and is headquartered in Stockholm, Sweden....
How the Company Makes Money
Hemnet primarily makes money by selling paid listing and advertising products tied to residential property advertisements on its marketplace. When a home is marketed for sale, the listing can be purchased with different visibility/marketing option...

Hemnet Group AB Financial Statement Overview

Summary
Strong profitability and cash conversion support the score (TTM EBIT margin ~41.8%, net margin ~32.2%; free cash flow ~0.98x net income). Offsetting factors are weaker recent momentum (TTM revenue -7.7%, free cash flow -11.6%) and a meaningful rise in leverage (debt-to-equity ~0.75), which reduces financial flexibility versus prior years.
Income Statement
78
Positive
Balance Sheet
63
Positive
Cash Flow
82
Very Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.33B1.53B1.39B1.00B889.20M728.10M
Gross Profit1.12B1.54B1.41B848.10M900.70M732.70M
EBITDA610.80M767.60M723.20M528.60M448.70M303.20M
Net Income394.30M520.60M338.70M338.70M293.80M156.50M
Balance Sheet
Total Assets2.11B2.10B2.19B2.16B2.09B2.13B
Cash, Cash Equivalents and Short-Term Investments173.80M103.30M111.70M102.60M100.40M94.50M
Total Debt863.20M619.70M503.60M540.70M328.50M283.10M
Total Liabilities1.27B1.03B945.20M896.40M661.90M616.60M
Stockholders Equity844.40M1.07B1.25B1.26B1.43B1.52B
Cash Flow
Free Cash Flow463.80M595.90M543.40M357.10M340.50M228.00M
Operating Cash Flow478.20M598.10M566.90M395.90M356.00M235.00M
Investing Cash Flow-26.30M-25.70M-23.50M-38.80M-15.50M17.70M
Financing Cash Flow-408.40M-580.80M-534.30M-354.90M-334.60M-405.30M

Hemnet Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price102.60
Price Trends
50DMA
82.78
Negative
100DMA
83.55
Negative
200DMA
104.32
Negative
Market Momentum
MACD
-4.22
Negative
RSI
42.21
Neutral
STOCH
47.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HEM, the sentiment is Negative. The current price of 102.6 is above the 20-day moving average (MA) of 69.72, above the 50-day MA of 82.78, and below the 200-day MA of 104.32, indicating a bearish trend. The MACD of -4.22 indicates Negative momentum. The RSI at 42.21 is Neutral, neither overbought nor oversold. The STOCH value of 47.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:HEM.

Hemnet Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
kr6.16B16.0639.32%2.75%-13.85%-26.51%
64
Neutral
kr4.07B7.58―0.46%4.12%42.12%
62
Neutral
kr3.55B7.328.61%3.01%5.55%130.73%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
kr846.44M-37.08―2.12%4.83%-109.13%
47
Neutral
kr2.67B-29.71-1.30%7.61%-11.62%79.62%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HEM
Hemnet Group AB
67.95
-152.39
-69.16%
SE:BESQAB
Aros Bostadsutveckling AB
22.60
1.90
9.18%
SE:SFAST
Stenhus Fastigheter i Norden AB
10.62
0.44
4.31%
SE:BONAV.B
Bonava AB Class B
8.32
-2.80
-25.18%
SE:JOMA
John Mattson Fastighetsforetagen AB
54.20
-7.54
-12.22%
SE:STUDBO
Studentbostader i Norden AB
1.22
-0.58
-32.03%

Hemnet Group AB Corporate Events

Hemnet hires new commercial chief to drive growth and agent partnerships
Oct 1, 2026
Hemnet has strengthened its executive leadership by appointing former Daft.ie managing director Marcus Hartwall as Chief Commercial Officer, adding international expertise in scaling digital marketplaces and property portals. He will lead the sale...
Hemnet Expands Treasury Position with Continued Share Buybacks
Sep 14, 2026
Hemnet Group AB has continued its share repurchase programme, buying back its own ordinary shares on Nasdaq Stockholm between 7 and 11 September 2026 through Carnegie Investment Bank acting as its agent. Following these latest transactions, the co...
Hemnet’s August Sales Hit by New Revenue Model as ARPL Rises
Sep 14, 2026
Hemnet Group AB, Sweden’s leading online property marketplace, connects buyers, sellers and agents with digital listing and advertising services across the housing market. The company leverages data-driven products and long-standing broker p...
Hemnet Pauses Share Buy-Back to Preserve Flexibility Amid Strategic Shift
Sep 9, 2026
Hemnet Group AB has decided to pause its previously announced share buy-back programme of up to SEK 600 million, effective 14 September 2026. The company says the move is intended to preserve full financial flexibility as it navigates a transforma...
Hemnet Expands Treasury Stock Through Continued Share Buybacks
Sep 7, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 31 August and 4 September 2026 through Carnegie Investment Bank acting on the company’s behalf. Following these transactions,...
Hemnet Reshapes Board Leadership After Extraordinary General Meeting
Sep 2, 2026
Hemnet Group AB has overhauled its board leadership following an Extraordinary General Meeting held in Stockholm on 2 September 2026. Shareholders Vor Capital LLP, Sprints Capital Management Ltd and Mäklarsamfundet Bransch i Sverige AB backed...
Hemnet Steps Up Share Buybacks on Nasdaq Stockholm
Aug 31, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 24 and 28 August 2026 through Carnegie Investment Bank acting on its behalf. These transactions increased the company’s treas...
Hemnet boosts treasury stock with August share buybacks
Aug 24, 2026
Hemnet Group AB has continued to execute its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 17 August and 21 August 2026 via Carnegie Investment Bank acting on its behalf. Following these transactions, the compan...
Hemnet’s July Sales Drop as New Revenue Model and Early-Stage Listings Reshape Platform
Aug 21, 2026
Hemnet Group AB, Sweden’s leading online property platform, offers listing services, market insights and housing-related content to buyers, sellers and agents nationwide. Listed on Nasdaq Stockholm, the company focuses on enhancing transpare...
Hemnet strengthens treasury position through August share buybacks
Aug 17, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 10 August and 14 August 2026 through Carnegie Investment Bank acting on its behalf. Following these transactions, the company now h...
Hemnet Expands Treasury Holding Through August Share Buybacks
Aug 10, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 3 and 7 August 2026 through Carnegie Investment Bank acting on its behalf. Following these acquisitions, the company holds 2,460,50...
Hemnet Calls Extraordinary General Meeting With Flexible Voting Options
Aug 7, 2026
Hemnet Group AB has called an Extraordinary General Meeting for 2 September 2026 in Stockholm, giving shareholders the option to participate either in person, by proxy, or via postal voting. The company is coordinating registration and identity ve...
Hemnet Strengthens Capital Strategy With Continued Share Buybacks
Aug 3, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing its own ordinary shares on Nasdaq Stockholm between 27 July and 31 July 2026 through Carnegie Investment Bank. Following these transactions, the company holds 2,340,500 treasu...
Hemnet Boosts Treasury Holdings Through July Share Buybacks
Jul 29, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 13 and 17 July 2026 through Carnegie Investment Bank acting on the company’s behalf. Following these transactions, Hemnet now...
Hemnet Expands Treasury Share Holding Through July Buybacks
Jul 27, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 20 and 24 July 2026 through Carnegie Investment Bank on its behalf. Following these transactions, the company now holds 2,217,500 o...
Hemnet Forced to Call Extraordinary Meeting After Major Shareholder Request
Jul 24, 2026
Hemnet Group AB has received a formal request from shareholders Vor Capital LLP and Sprints Capital Management Ltd, which together hold 14.1% of the company’s shares and votes, to convene an Extraordinary General Meeting. The requested meeti...
Hemnet Expands Treasury Stock Through July Share Buy-Backs
Jul 20, 2026
Hemnet Group AB has continued its share buy-back programme, repurchasing ordinary shares on Nasdaq Stockholm between 13 July and 17 July 2026 via Carnegie Investment Bank acting on its behalf. Following these transactions, the company now holds 2,...
Hemnet Navigates Earnings Hit as New Listing Model Reshapes Revenue and Market Strategy
Jul 17, 2026
Hemnet reported a sharp year-on-year decline in second-quarter financials as the nationwide rollout of its “Sell first, pay later” listing model reshaped revenue timing amid a sluggish Swedish housing market recovery. Net sales fell 23...
Hemnet Expands Treasury Share Position Through July Buybacks
Jul 13, 2026
Hemnet Group AB has continued its share buyback programme, repurchasing ordinary shares on Nasdaq Stockholm between 6 and 10 July 2026 through Carnegie Investment Bank acting on its behalf. After these transactions, the company holds 1,952,550 of ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 18, 2026