Company DescriptionEmbracer Group AB (publ), together with its subsidiaries, develops and publishes PC, console, mobile, VR, and board games for the games market worldwide. The company has a catalogue of approximately 850 owned franchises, such as Saints Row, Goat Simulator, Dead Island, Darksiders, Metro, MX vs ATV, Kingdoms of Amalur, TimeSplitters, Satisfactory, Wreckfest, Insurgency, World War Z, and Borderlands, and others. It also publishes films and comics. It distributes games through retailers and digital distributors. The company was formerly known as THQ Nordic AB (publ) and changed its name to Embracer Group AB (publ) in October 2019. Embracer Group AB (publ) was incorporated in 1999 and is headquartered in Karlstad, Sweden.
How the Company Makes MoneyEmbracer Group AB generates revenue primarily through the sale of video games and related content. The company's key revenue streams include direct sales of video game titles across digital and physical platforms, licensing of its extensive library of intellectual properties, and monetization of in-game content such as downloadable content (DLC), expansions, and microtransactions. Additionally, Embracer Group benefits from strategic partnerships and collaborations with other companies in the gaming industry, which can include co-publishing deals, distribution agreements, and development collaborations. The company also invests in acquiring gaming studios and intellectual property rights to expand its portfolio and enhance its revenue potential.