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New Bubbleroom Sweden AB
(BBROOM)
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Rating:61Neutral
Price Target:
kr15.50
▲(40.91% Upside)
Action:Reiterated
Date:07/18/26
The score is supported primarily by strong technical momentum (price well above key moving averages with positive MACD). Financial performance is improving with positive TTM operating and free cash flow and moderate leverage, but the company remains unprofitable and cash flows have been volatile. Valuation is constrained by negative earnings (negative P/E) and no stated dividend yield.
Positive Factors
Strong Gross Margin
A gross margin of about 61% gives the company room to absorb sourcing, logistics and promotional costs. If maintained, this provides a foundation for improving operating leverage as sales scale, although profitability remains unproven.
Negative Factors
Persistent Loss-Making Operations
Negative EBITDA, EBIT and net margin show that the core business is not yet converting sales into operating profit. Continued losses can weaken equity over time and limit internal funding unless margins or cost efficiency improve materially.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Gross Margin
A gross margin of about 61% gives the company room to absorb sourcing, logistics and promotional costs. If maintained, this provides a foundation for improving operating leverage as sales scale, although profitability remains unproven.
Read all positive factors
New Bubbleroom Sweden AB (BBROOM) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr188.10M
Dividend YieldN/A
Average Volume (3M)9.86K
Price to Earnings (P/E)―
Beta (1Y)0.02
Revenue GrowthN/A
EPS GrowthN/A
CountrySE
Employees59
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-1.17
Shares Outstanding15,545,710
10 Day Avg. Volume8,640
30 Day Avg. Volume9,862
Financial Highlights & Ratios
PEG Ratio-0.11
Price to Book (P/B)1.04
Price to Sales (P/S)0.19
P/FCF Ratio-5.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
New Bubbleroom Sweden AB Business Overview & Revenue Model
Company Description
New Bubbleroom Sweden AB (publ) operates as an e-commerce store in women's fashion in the Nordic region and rest of Europe. The company engages in the design and sale of clothing, lingerie, shoes, and accessories. New Bubbleroom Sweden AB (publ) w...
How the Company Makes Money
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New Bubbleroom Sweden AB Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
63
Positive
Cash Flow
54
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 442.38M | 424.56M | 439.65M | 437.92M | 442.77M | 399.22M |
| Gross Profit | 271.77M | 269.39M | 528.93M | 283.69M | 531.18M | 246.46M |
| EBITDA | -3.56M | -10.63M | -6.78M | -17.37M | -21.16M | -4.10M |
| Net Income | -18.11M | -23.50M | -17.65M | -29.33M | -27.07M | -7.33M |
Balance Sheet | ||||||
| Total Assets | 207.61M | 183.47M | 215.45M | 246.91M | 286.12M | 274.19M |
| Cash, Cash Equivalents and Short-Term Investments | 62.14M | 39.20M | 60.26M | 63.95M | 62.69M | 156.38M |
| Total Debt | 15.18M | 16.44M | 20.66M | 26.56M | 31.60M | 7.98M |
| Total Liabilities | 127.84M | 105.25M | 113.86M | 127.86M | 137.80M | 105.46M |
| Stockholders Equity | 79.77M | 78.22M | 101.59M | 119.04M | 148.32M | 168.72M |
Cash Flow | ||||||
| Free Cash Flow | 7.90M | -15.04M | 2.02M | 6.42M | -121.04M | -17.78M |
| Operating Cash Flow | 10.64M | -9.75M | 2.50M | 15.04M | -73.80M | -3.69M |
| Investing Cash Flow | -3.46M | -5.30M | -486.00K | -8.62M | -47.24M | -14.09M |
| Financing Cash Flow | -2.38M | -4.08M | -5.70M | -5.16M | 27.35M | 149.65M |
New Bubbleroom Sweden AB Technical Analysis
Negative
11.00
Price Trends
12.70
Negative
10.05
Positive
7.38
Positive
Market Momentum
0.23
Positive
40.79
Neutral
20.95
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BBROOM, the sentiment is Negative. The current price of 11 is below the 20-day moving average (MA) of 13.38, below the 50-day MA of 12.70, and above the 200-day MA of 7.38, indicating a neutral trend. The MACD of 0.23 indicates Positive momentum. The RSI at 40.79 is Neutral, neither overbought nor oversold. The STOCH value of 20.95 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BBROOM.
New Bubbleroom Sweden AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | kr1.42B | 20.69 | 11.99% | 2.19% | 11.47% | 15.20% | |
71 Outperform | kr8.34B | 14.24 | ― | 3.16% | 8.87% | 71.61% | |
61 Neutral | kr188.10M | -10.34 | ― | ― | ― | ― | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
54 Neutral | kr374.01M | -58.34 | ― | 29.79% | 31.24% | -39.12% | |
53 Neutral | kr118.31M | -25.10 | -4.08% | ― | -13.70% | 92.84% | |
51 Neutral | kr528.08M | -8.21 | ― | ― | 7.99% | 33.84% |
* General Sector Average
SE:BBROOM
New Bubbleroom Sweden AB
12.30
7.30
146.00%
SE:DSNO
Desenio Group AB
0.12
>-0.01
-6.92%
SE:RUG
RugVista Group AB
70.00
0.19
0.28%
SE:CDON
CDON AB
46.50
-17.50
-27.34%
SE:OBAB
Online Brands Nordic AB
14.95
2.75
22.54%
SE:SYNSAM
Synsam AB
56.90
0.68
1.22%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.