New Bubbleroom Sweden AB (BBROOM) AI Stock Analysis

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New Bubbleroom Sweden AB

(Nasdaq OMX AB:BBROOM)

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Rating:55Neutral

Price Target:SEK 10.50▲(13.51% Upside)

Action:reiterated

Date:10/29/26

The score is driven mainly by improving financial performance (return to profitability, strong gross margin, better TTM cash flow and a low-risk balance sheet with zero reported debt). Offsetting this are very slim net/operating margins and a rich valuation (P/E ~55.6), while technicals are mixed with weak intermediate momentum.

Positive Factors

Debt-Free Balance SheetZero reported debt reduces interest burden and refinancing exposure, giving Bubbleroom greater flexibility to manage fashion demand swings and fund operations. Its solid equity base also provides a more resilient foundation as the company continues rebuilding profitability after earlier losses.

Negative Factors

Very Thin ProfitabilityDespite the earnings turnaround, very low operating and net margins leave little protection against cost increases, discounting, or weaker demand. Small changes in fulfilment and operating expenses could therefore materially reduce earnings and make the recovery less durable.

New Bubbleroom Sweden AB (BBROOM) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 143.80M
Dividend Yield: ―
Average Volume (3M): 10.50K
Price to Earnings (P/E): 51.4
Beta (1Y): -0.09
Revenue Growth: ―
EPS Growth: ―
Country: Sweden
Employees: 59
Sector: General
Sector Strength: 55
Industry: Specialty Retail

New Bubbleroom Sweden AB Business Overview & Revenue Model

Company Description

New Bubbleroom Sweden AB (publ) operates as an e-commerce store in women's fashion in the Nordic region and rest of Europe. The company engages in the design and sale of clothing, lingerie, shoes, and accessories. New Bubbleroom Sweden AB (publ) was...

How the Company Makes Money

BBROOM makes money by selling fashion products directly to consumers, with revenue primarily generated from online retail sales of its clothing and related items (e.g., garments and accessories). The company’s earnings are driven by the volume of cus...

New Bubbleroom Sweden AB Financial Statement Overview

Summary

Turnaround is underway: TTM revenue grew ~9% and the company returned to positive operating profit and net income, supported by strong and stable gross margins (~62–65%). However, profitability remains very thin (TTM net margin ~0.6%, operating margin ~1.2%) and results are still sensitive to cost pressure and demand swings. Balance sheet strength (zero reported debt) and improved TTM operating/free cash flow support the score, but prior volatility and still-developing earnings quality keep it mid-range.

Income Statement

56Neutral

Balance Sheet

72Positive

Cash Flow

63Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	481.98M	424.56M	439.65M	437.92M	442.77M	399.22M
Gross Profit	303.20M	269.39M	528.93M	283.69M	531.18M	246.46M
EBITDA	16.38M	-10.63M	-6.89M	-17.37M	-21.16M	-4.10M
Net Income	2.89M	-23.50M	-17.65M	-29.33M	-27.07M	-7.33M
Balance Sheet
Total Assets	190.51M	183.47M	215.45M	246.91M	286.12M	274.19M
Cash, Cash Equivalents and Short-Term Investments	74.78M	39.20M	60.26M	63.95M	62.69M	156.38M
Total Debt	0	16.44M	20.66M	26.56M	31.60M	7.98M
Total Liabilities	100.42M	105.25M	113.86M	127.86M	137.80M	105.46M
Stockholders Equity	90.09M	78.22M	101.59M	119.04M	148.32M	168.72M
Cash Flow
Free Cash Flow	20.37M	-15.04M	2.02M	6.42M	-121.04M	-17.78M
Operating Cash Flow	23.11M	-9.75M	2.50M	15.04M	-73.80M	-3.69M
Investing Cash Flow	30.63M	-5.30M	-486.00K	-8.62M	-47.24M	-14.09M
Financing Cash Flow	-14.43M	-4.08M	-5.70M	-5.16M	27.35M	149.65M

New Bubbleroom Sweden AB Technical Analysis

Technical Analysis SentimentNegative

Last Price9.25

Price Trends

50DMA10.16Negative

100DMA11.36Negative

200DMA8.60Positive

Market Momentum

MACD-0.21Positive

RSI39.21Neutral

STOCH23.80Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BBROOM, the sentiment is Negative. The current price of 9.25 is below the 20-day moving average (MA) of 9.77, below the 50-day MA of 10.16, and above the 200-day MA of 8.60, indicating a neutral trend. The MACD of -0.21 indicates Positive momentum. The RSI at 39.21 is Neutral, neither overbought nor oversold. The STOCH value of 23.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BBROOM.

New Bubbleroom Sweden AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

SE:BBROOM against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:SYNSAM	79Outperform	SEK 8.62B	14.79	―	3.02%	8.87%	71.61%
SE:RUG	75Outperform	SEK 1.71B	19.88	15.28%	1.82%	11.96%	44.41%
SE:DSNO	59Neutral	SEK 124.70M	-43.79	-2.54%	―	-8.90%	67.39%
SE:CDON	58Neutral	SEK 511.19M	-6.29	―	―	7.12%	8.47%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
SE:BBROOM	55Neutral	SEK 148.18M	51.39	―	―	―	―
SE:OBAB	52Neutral	SEK 575.81M	510.00	―	―	34.11%	―

* General Sector Average

Performance Comparison

SE:BBROOM and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:BBROOM	New Bubbleroom Sweden AB	9.25	4.79	107.40%
SE:DSNO	Desenio Group AB	0.13	0.05	60.76%
SE:RUG	RugVista Group AB	83.30	24.49	41.63%
SE:CDON	CDON AB	44.60	-24.40	-35.36%
SE:OBAB	Online Brands Nordic AB	20.40	7.55	58.75%
SE:SYNSAM	Synsam AB	59.60	-1.08	-1.78%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 29, 2026

New Bubbleroom Sweden AB AI Stock Analysis