TipRanks
Purple Innovation (PRPL)
NASDAQ:PRPL
US Market
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Purple Innovation (PRPL) Ownership - Who Owns Purple Innovation?

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Purple Innovation (PRPL) Ownership Overview

1.36%7.74%2.29%88.61%
2.29% ETFs
88.61% Public Companies and
Individual Investors
The ownership structure of Purple Innovation (PRPL) stock is a mix of institutional, retail, and individual investors. , 1.36% is owned by Insiders, and 88.61% is owned by Public Companies and Individual Investors.
The ownership structure of Purple Innovation (PRPL) stock is a mix of institutional, retail, and individual investors. Approximately 10.03% of the company’s stock is owned by Institutional Investors, 1.36% is owned by Insiders, and 88.61% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
May 06, 2026
xxxxxxxxxxxxx
$29400

Recent Hedge Fund Trading Activity

Date
Firm
Activity
Value

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
2,210,496Institution50.78%4,133,628
919,734Insider21.13%1,719,903
503,834Institution11.57%942,170
300,000Institution6.89%561,000
239,703Insider5.51%448,245
195,254Institution4.49%365,125
150,303Institution3.45%281,067
90,709Institution2.08%169,626
88,419Institution2.03%165,344
85,840Institution1.97%160,521

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
2,210,496Institution50.78%4,133,628
503,834Institution11.57%942,170
195,254Institution4.49%365,125
150,303Institution3.45%281,067
90,709Institution2.08%169,626
85,840Institution1.97%160,521
75,000Institution1.72%140,250
44,393Institution1.02%83,015
28,009Institution0.64%52,377
25,400Institution0.58%47,498

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
64,427Institution1.48%257,064
23,992Institution0.55%95,728
2,938Institution0.07%5,523

FAQ

Who Owns Purple Innovation (PRPL)?
Currently, no data Available
What percentage of Purple Innovation (PRPL) stock is held by institutional investors?
Currently, no data Available
What percentage of Purple Innovation (PRPL) stock is held by retail investors?
According to the latest TipRanks data, approximately 88.61% of Purple Innovation (PRPL) stock is held by retail investors.
    Who owns the most shares of Purple Innovation (PRPL)?
    VANGUARD INDEX FUNDS owns the most shares of Purple Innovation (PRPL).
      What is the significance of the ownership structure for a publicly traded company?
      The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.