Purple Innovation (PRPL) Ownership - Who Owns Purple Innovation?

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Purple Innovation (PRPL) Ownership Overview

1.36% Insiders

8.02% Mutual Funds

2.29% ETFs

88.34% Public Companies and

Individual Investors

The ownership structure of Purple Innovation (PRPL) stock is a mix of institutional, retail, and individual investors. , 1.36% is owned by Insiders, and 88.34% is owned by Public Companies and Individual Investors.

The ownership structure of Purple Innovation (PRPL) stock is a mix of institutional, retail, and individual investors. Approximately 10.31% of the company’s stock is owned by Institutional Investors, 1.36% is owned by Insiders, and 88.34% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
May 06, 2026	Robert Gerard Lucian	xxxxxxxxxxxxx	$29400

Show More Insider Trading Activity >

Top Shareholders

Holder	# of Shares	Type	% Holding	Value
	5,024,165	Institution	4.62%	2,054,883
	2,210,496	Institution	2.03%	904,093
	2,210,496	Institution	2.03%	904,093
	919,734	Insider	0.85%	376,171
Jeff Osher	857,768	Institution	0.79%	350,827
	503,834	Institution	0.46%	206,068
	446,314	Institution	0.41%	182,542
Bruce Winson	300,000	Institution	0.28%	122,700
	281,593	Institution	0.26%	115,172
	239,703	Insider	0.22%	98,039

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
5,024,165	Institution	4.62%	2,054,883
2,210,496	Institution	2.03%	904,093
503,834	Institution	0.46%	206,068
446,314	Institution	0.41%	182,542
195,254	Institution	0.18%	79,859
90,709	Institution	0.08%	37,100
85,840	Institution	0.08%	35,109
75,000	Institution	0.07%	30,675
44,393	Institution	0.04%	18,157
28,009	Institution	0.03%	11,456

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	1,610,685	Institution	1.48%	797,289
Vanguard Extended Market ETF	599,811	Institution	0.55%	296,906
Schwab U.S. Small-Cap ETF	281,593	Institution	0.26%	115,172

FAQ

Who Owns Purple Innovation (PRPL)?

Currently, no data Available

What percentage of Purple Innovation (PRPL) stock is held by institutional investors?

Currently, no data Available

What percentage of Purple Innovation (PRPL) stock is held by retail investors?

According to the latest TipRanks data, approximately 88.34% of Purple Innovation (PRPL) stock is held by retail investors.

Who owns the most shares of Purple Innovation (PRPL)?

WASATCH FUNDS TRUST owns the most shares of Purple Innovation (PRPL).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.