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PRPL Stock Chart & Stats
$0.66
$0.04(4.40%)
At close: 4:00 PM EST
$0.66
$0.04(4.40%)
Day’s Range― - ―
52-Week Range$0.28 - $1.26
Previous CloseN/A
Volume260.35K
Average Volume (3M)398.96K
Market Cap
$31.57M
Enterprise Value$257.79
Total Cash (Recent Filing)$24.95M
Total Debt (Recent Filing)$211.10M
Price to Earnings (P/E)―
Beta1.27
Next Earnings
Aug 10, 2026EPS Estimate
-1.84Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.58
Shares Outstanding108,825,640
10 Day Avg. Volume517,967
30 Day Avg. Volume398,960
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-2.51
Price to Sales (P/S)0.16
P/FCF Ratio-1.78
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$0.83Price Target Upside25.00% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)-0.27
Revenue Forecast (FY)$470.45M
Bulls Say, Bears Say
Bulls Say
Proprietary Product & Multi-channel RetailPurple’s proprietary comfort technology and a blended DTC plus wholesale distribution create a durable competitive advantage. The differentiated product and multi-channel reach support brand recognition, higher AOV opportunities, and diversified demand sources over the next several quarters.
Improving Gross MarginsGross margin expansion toward ~40% signals stronger product mix and pricing power from premium positioning. Sustained higher gross margins provide room to absorb SG&A and support a path to operating profitability if revenue stabilizes and distribution efficiencies continue.
Lower Leverage & Strengthened Finance LeadershipMaterial debt reduction reduced near-term refinancing pressure, improving financial flexibility. Appointment of an experienced CFO reinforces treasury and capital-allocation capabilities, increasing odds of stabilizing cash flow and executing margin/product strategies over coming quarters.
Bears Say
Negative EquityA negative equity base reflects accumulated deficits and constrains strategic optionality. It raises solvency and refinancing risk, limits access to unsecured capital, and can force dilutive financings or restrictive covenants if operating losses persist over the next several quarters.
Persistent Negative Cash FlowOngoing negative operating and free cash flow indicate the business is not yet self-funding. Continued cash burn pressures liquidity, may necessitate external financing, and reduces runway for marketing, showroom expansion, or inventory investment needed to restore durable top-line momentum.
Declining Revenue And Continued LossesMulti-year revenue declines and a roughly -11% net margin show the company has not yet converted improved gross margins into profitable operations. Without sustainable revenue growth, operating leverage remains elusive and profitability risks persisting over a 2–6 month horizon.
Purple Innovation News
PRPL FAQ
What was Purple Innovation’s price range in the past 12 months?
Purple Innovation lowest stock price was $0.28 and its highest was $1.26 in the past 12 months.
What is Purple Innovation’s market cap?
Purple Innovation’s market cap is $31.57M.
When is Purple Innovation’s upcoming earnings report date?
Purple Innovation’s upcoming earnings report date is Aug 10, 2026 which is in 20 days.
How were Purple Innovation’s earnings last quarter?
Purple Innovation released its earnings results on Apr 28, 2026. The company reported -$0.28 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Purple Innovation overvalued?
According to Wall Street analysts Purple Innovation’s price is currently Undervalued.
Does Purple Innovation pay dividends?
Purple Innovation pays a Notavailable dividend of $0.025 which represents an annual dividend yield of N/A. See more information on Purple Innovation dividends here
What is Purple Innovation’s EPS estimate?
Purple Innovation’s EPS estimate is -1.84.
How many shares outstanding does Purple Innovation have?
Purple Innovation has 108,825,640 shares outstanding.
What happened to Purple Innovation’s price movement after its last earnings report?
Purple Innovation reported an EPS of -$0.28 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -17.081%.
Which hedge fund is a major shareholder of Purple Innovation?
Currently, no hedge funds are holding shares in PRPL
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Purple Innovation Stock Smart Score
Underperform
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Analyst Consensus
Moderate Buy
Average Price Target:
$0.83 (25.00% Upside)
$0.83 (25.00% Upside)
Insider Transactions
Bought Shares
Worth $29.4K over
the Last 3 Months
the Last 3 Months
News Sentiment
Very Bearish
Bullish news 0%
Bearish news 100%
Bearish news 100%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-12.32%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
-7.42%
Trailing 12-Months
Company Description
Purple Innovation
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
PRPL Stock 12 Month Forecast
Average Price Target
$0.83
▲(25.00% Upside)
Technical Analysis
Ownership Overview
1.36% Insiders
7.74% Mutual Funds
― Other Institutional Investors
88.61% Public Companies and
Individual Investors