Want to see PRKS full AI Analyst Report?
Top Page
United Parks & Resorts
(NYSE:PRKS)
Select Model
Select Model
Rating:50Neutral
Price Target:
$34.00
▼(-21.17% Downside)
Action:Reiterated
Date:09/23/26
PRKS scores around the middle primarily due to mixed financial performance: strong cash flow and solid margins are offset by sharp recent revenue weakness and an elevated balance-sheet risk from negative equity. Technicals are notably bearish (below major moving averages with negative MACD), while valuation is moderately supportive (P/E ~13.5). The earnings call adds a modest positive tilt from cost-savings, liquidity, and buybacks, but near-term operating trends remain pressured.
Positive Factors
Strong cash generation
Meaningful operating and free cash flow shows that the parks convert guest demand into internal funding. This supports ongoing attraction investment, debt obligations and shareholder returns, while providing resilience as management works through softer attendance and earnings trends.
Negative Factors
Persistent negative stockholders’ equity
A persistent equity deficit leaves the company with an unfavorable capital structure even after substantial debt reduction. Negative equity can limit financial flexibility during operating setbacks and may constrain the ability to fund expansion or absorb weaker demand through the balance sheet.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Meaningful operating and free cash flow shows that the parks convert guest demand into internal funding. This supports ongoing attraction investment, debt obligations and shareholder returns, while providing resilience as management works through softer attendance and earnings trends.
Read all positive factors
United Parks & Resorts (PRKS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.53B
Dividend Yield5.32%
Average Volume (3M)704.01K
Price to Earnings (P/E)13.5
Beta (1Y)1.19
Revenue Growth-3.54%
EPS Growth-31.58%
CountryUS
Employees3,300
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)2.52
Shares Outstanding45,341,310
10 Day Avg. Volume689,879
30 Day Avg. Volume704,012
Financial Highlights & Ratios
PEG Ratio-0.61
Price to Book (P/B)-4.55
Price to Sales (P/S)1.19
P/FCF Ratio7.53
Enterprise Value/Market Cap3.03
Enterprise Value/Revenue2.82
Enterprise Value/Gross Profit4.32
Enterprise Value/Ebitda9.41
Forecast
1Y Price Target
$46.44Price Target Upside7.68% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
EPS Forecast (FY)2.92
Revenue Forecast (FY)$1.66B
United Parks & Resorts Business Overview & Revenue Model
Company Description
United Parks & Resorts Inc., along with its various subsidiaries, functions as a leading theme park and entertainment enterprise within the United States. The company's extensive array of attractions includes prominent SeaWorld theme parks located...
How the Company Makes Money
United Parks & Resorts primarily generates revenue from operating its parks and selling experiences and services to guests. A major revenue stream is admissions, including single-day tickets and multi-visit or annual pass products, where pricing a...
United Parks & Resorts Earnings Call Summary
Earnings Call Date:Aug 04, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Neutral
The call mixed positive operational progress (record in‑park per cap growth, strong liquidity, active share repurchases, sponsorship and IP partnerships, and on‑track cost savings) against notable near‑term financial headwinds (declines in attendance, revenue, adjusted EBITDA and net income, weather impacts, marketing execution issues and recurring addbacks). Management highlighted concrete strategic responses (new pass team, marketing changes, ROIC investments, real estate interest) and expressed confidence in the long‑term outlook, but near‑term results remain pressured by calendar shifts, lower international visitation and weather.Positive Updates
Record In‑Park Per Capita Spending
In‑park per capita spending increased 5.1% in Q2 2026 versus prior year and was a record for the quarter; total revenue per capita rose 1.5%.
Negative Updates
Revenue Decline in Q2 and H1
Total revenue for Q2 2026 was $483.3 million, down $6.9 million or 1.4% YoY. First half 2026 total revenue was $761.6 million, down $15.5 million or 2.0% versus H1 2025.
Read all updates
Q2-2026 Updates
Positive
Negative
Record In‑Park Per Capita Spending
In‑park per capita spending increased 5.1% in Q2 2026 versus prior year and was a record for the quarter; total revenue per capita rose 1.5%.
Read all positive updates
Company Guidance
Management reiterated a 2026 operating and capital framework that includes a $50 million gross cost‑savings target for 2026, expected sponsorship revenue of over $15 million in 2026 (with sponsorship targeted to be at least a $30 million line in coming years), and CapEx guidance of roughly $180–$190 million of core CapEx plus $75–$85 million of growth/ROI CapEx (Q2 CapEx was ~$68.6M, split ≈$65.3M core / $3.2M expansion). They reported total available liquidity of ≈$658M (including ≈$19M cash as of 6/30/26), deferred revenue of $211.9M (up ~2% YoY), a paid pass base down ~1% through June but a plan to grow passes meaningfully in 2027, and continued opportunistic capital allocation including buybacks (Q2 repurchases ~3.3M shares for ≈$125M; H1 repurchases ~5.9M shares, ~12.1% of shares outstanding, for ≈$217.7M). Near‑term operating results and trends noted: Q2 total revenue $483.3M (‑1.4% YoY), attendance down ~179k (‑2.9%) but flat ex the Easter timing shift and international declines, total revenue per capita +1.5% (admission per capita ‑1.8%, in‑park per capita +5.1%), adjusted EBITDA $195.5M (‑$10.8M YoY), H1 total revenue $761.6M (‑2%), H1 adjusted EBITDA $253.4M (‑$20.3M), H1 net income $29.2M (‑$34.8M), and a preliminary view that July revenue was down ≈2%.United Parks & Resorts Financial Statement Overview
Summary
Income Statement
52
Neutral
Balance Sheet
24
Negative
Cash Flow
61
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.65B | 1.66B | 1.73B | 1.73B | 1.73B | 1.50B |
| Gross Profit | 1.07B | 606.54M | 1.59B | 1.59B | 1.60B | 1.39B |
| EBITDA | 493.01M | 535.15M | 622.73M | 613.98M | 660.19M | 521.65M |
| Net Income | 133.58M | 168.35M | 227.50M | 234.20M | 291.19M | 256.51M |
Balance Sheet | ||||||
| Total Assets | 2.64B | 2.62B | 2.57B | 2.63B | 2.33B | 2.61B |
| Cash, Cash Equivalents and Short-Term Investments | 19.08M | 99.76M | 115.89M | 246.92M | 79.20M | 443.71M |
| Total Debt | 2.41B | 2.35B | 2.36B | 2.22B | 2.23B | 2.24B |
| Total Liabilities | 3.26B | 3.05B | 3.04B | 2.83B | 2.76B | 2.64B |
| Stockholders Equity | -617.02M | -435.81M | -461.54M | -208.22M | -437.66M | -33.92M |
Cash Flow | ||||||
| Free Cash Flow | 265.29M | 263.12M | 231.71M | 200.08M | 363.88M | 374.16M |
| Operating Cash Flow | 409.98M | 380.08M | 480.14M | 504.92M | 564.59M | 503.01M |
| Investing Cash Flow | -245.21M | -217.49M | -248.50M | -305.61M | -200.71M | -128.85M |
| Financing Cash Flow | -339.61M | -178.73M | -362.66M | -34.71M | -726.05M | -364.90M |
United Parks & Resorts Technical Analysis
Neutral
43.13
Price Trends
39.01
Negative
41.66
Negative
38.43
Negative
Market Momentum
-1.68
Negative
43.93
Neutral
50.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRKS, the sentiment is Neutral. The current price of 43.13 is above the 20-day moving average (MA) of 33.41, above the 50-day MA of 39.01, and above the 200-day MA of 38.43, indicating a neutral trend. The MACD of -1.68 indicates Negative momentum. The RSI at 43.93 is Neutral, neither overbought nor oversold. The STOCH value of 50.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PRKS.
United Parks & Resorts Risk Analysis
United Parks & Resorts disclosed 47 risk factors in its most recent earnings report. United Parks & Resorts reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
United Parks & Resorts Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | $3.62B | 16.08 | -53.58% | 13.89% | 12.70% | 31.61% | |
50 Neutral | $1.53B | 13.47 | -27.85% | 5.32% | -3.54% | -31.58% | |
47 Neutral | $703.45M | -15.57 | 17.63% | 4.65% | 3.66% | -131.10% | |
46 Neutral | $66.63M | -12.00 | -2.27% | ― | -31.88% | 99.99% | |
45 Neutral | $246.95M | -2.89 | -86.54% | 1.51% | -1.49% | -795.27% | |
43 Neutral | $236.89M | -3.28 | 15.21% | ― | -8.94% | 16.41% |
* Consumer Cyclical Sector Average
PRKS
United Parks & Resorts
33.95
-19.78
-36.81%
PLAY
Dave & Busters Entertainment
7.39
-11.38
-60.63%
PLNT
Planet Fitness
47.45
-47.28
-49.91%
LUCK
Lucky Strike Entertainment
5.16
-4.45
-46.30%
XPOF
Xponential Fitness
4.82
-2.74
-36.24%
GDHG
Golden Heaven Group Holdings Ltd.
1.08
-6.34
-85.44%
United Parks & Resorts Corporate Events
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
United Parks & Resorts Separates CEO and President Roles
Positive
Sep 22, 2026
On September 22, 2026, United Parks Resorts Inc. amended its Amended and Restated Bylaws to allow the roles of Chief Executive Officer and President to be held by separate individuals, marking a shift from its prior structure in which the CEO als...
Executive/Board ChangesShareholder Meetings
United Parks Shareholders Approve Directors and Governance Measures
Positive
Jun 23, 2026
United Parks Resorts Inc. held its 2026 Annual Meeting of Stockholders on June 16, 2026, where shareholders elected ten directors, including James Chambers, Aayushi Dalal, William Gray, Timothy Hartnett, Nathaniel Lipman, Yoshikazu Maruyama, Thom...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.