Planet Fitness AI Stock Analysis
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Planet Fitness (PLNT) AI Stock Analysis
Planet Fitness
(NYSE:PLNT)
The score is driven by strong profitability and cash generation but meaningfully constrained by balance-sheet risk (high debt and negative equity). Technicals are supportive with an established uptrend, though short-term indicators are overbought. The latest earnings call was net positive on raised growth outlook and expansion plans, but margin pressure, lower adjusted net income, and elevated leverage temper the outlook.
Planet Fitness Key Performance Indicators (KPIs)
EBITDA by SegmentBreaks down profitability across franchising versus company-owned clubs and other business lines, highlighting which parts of Planet Fitness generate the most cash and which carry higher operating costs — a key signal of sustainable margins and where future profit growth will come from.
Franchise is the clear engine—consistent, material EBITDA growth powering profitability—while corporate-owned clubs contribute steadily. Equipment EBITDA is lumpy and margin‑challenged, driven by replacement timing and discounting (management warns of H2 cadence and lower replacement mix), making equipment the biggest near‑term margin risk. Corporate & Other losses have narrowed recently, but higher interest expense from the $75M VFN draw and ongoing buybacks raise financing pressure. Watch equipment margins, same‑club comps, and interest costs to gauge whether EBITDA momentum is sustainable.
Planet Fitness (PLNT) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $4.54B
- Dividend Yield
- ―
- Average Volume (3M)
- 2.09M
- Price to Earnings (P/E)
- 20.4
- Beta (1Y)
- -0.02
- Revenue Growth
- 11.67%
- EPS Growth
- 20.15%
- Country
- US
- Employees
- 4,393
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Leisure
Planet Fitness Business Overview & Revenue Model
Company Description
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Location...
How the Company Makes Money
Planet Fitness primarily makes money through a combination of franchising income and revenue from company-owned stores. Its key revenue streams include: (1) Franchise segment revenue: recurring royalty fees paid by franchisees (generally based on a p...
Planet Fitness Earnings Call Summary
The call was broadly positive. Planet Fitness delivered better-than-expected same-club sales, increased revenue and adjusted EBITDA, raised full-year revenue, EBITDA, same-club sales and club-opening guidance, expanded its member base, added a profitable Portugal platform and authorized additional share repurchases. These positives were tempered by lower adjusted net income, margin compression, fewer equipment placements, tight real estate conditions, higher churn among newer and younger members, and a $10 promotion that was not system-wide accretive.
Q3-2026 Updates
Positive Updates
Negative Updates
Company Guidance
For 2026, Planet Fitness increased its outlook for system-wide same club sales growth to approximately 1.5% to 2%, expects approximately 190 to 195 new clubs compared with 180 to 190 previously, and lowered new equipment placements to franchisee-owned location to 135 to 140 from 150 to 160; total revenue is expected to grow approximately 8%, adjusted EBITDA approximately 6.5%, adjusted net income to decrease approximately 3%, and adjusted net income per diluted share to grow approximately 6% based on adjusted diluted weighted average shares outstanding of approximately 77 million. Net interest expense is still expected to be approximately $115 million, replacement equipment sales will make up approximately 70% of Equipment segment revenue, equipment margin rate is expected to be approximately 30%, capital expenditures are now up 15%, and depreciation and amortization is expected to be up 7% versus previously up approximately 10%; the outlook does not include any impact from a potential sale of corporate-owned clubs. The company plans highly targeted regional Black Card price increases in the second quarter of 2027, expects total unit growth in 2026 to be 6%, expects similar level of growth in the franchise unit growth in 2027, and expects the Portugal acquisition to be accretive to earnings in 2027 with potential to double its footprint across Iberia over the next 3 to 5 years.
Planet Fitness Financial Statement Overview
Summary
Operating results are strong (Income Statement score 84) with high margins and solid cash generation (Cash Flow score 72), but the balance sheet is a major offset (Balance Sheet score 38) given high debt and persistently negative equity, which raises financial risk and reduces flexibility.
Income Statement
84Very PositiveBalance Sheet
38NegativeCash Flow
72Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.44B | 1.32B | 1.18B | 1.07B | 936.77M | 587.02M |
| Gross Profit | 837.14M | 687.71M | 615.02M | 557.59M | 474.03M | 315.87M |
| EBITDA | 609.28M | 570.17M | 507.11M | 443.53M | 374.09M | 195.97M |
| Net Income | 231.03M | 219.10M | 172.04M | 138.31M | 99.40M | 42.77M |
Balance Sheet | ||||||
| Total Assets | 3.10B | 3.10B | 3.07B | 2.97B | 2.85B | 2.02B |
| Cash, Cash Equivalents and Short-Term Investments | 400.48M | 452.41M | 407.31M | 350.74M | 409.84M | 545.91M |
| Total Debt | 3.05B | 2.90B | 2.58B | 2.37B | 2.34B | 1.96B |
| Total Liabilities | 3.71B | 3.59B | 3.29B | 3.09B | 3.07B | 2.66B |
| Stockholders Equity | -608.89M | -483.38M | -215.38M | -115.65M | -199.01M | -645.36M |
Cash Flow | ||||||
| Free Cash Flow | 213.91M | 254.75M | 188.81M | 194.27M | 140.15M | 135.22M |
| Operating Cash Flow | 412.95M | 418.42M | 343.87M | 330.25M | 240.21M | 189.29M |
| Investing Cash Flow | -137.42M | -160.16M | -208.71M | -339.99M | -506.57M | -90.92M |
| Financing Cash Flow | -277.49M | -198.09M | -105.00M | -141.42M | 135.72M | -10.25M |
Planet Fitness Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLNT, the sentiment is Neutral. The current price of 60.15 is above the 20-day moving average (MA) of 55.55, above the 50-day MA of 49.96, and below the 200-day MA of 60.37, indicating a neutral trend. The MACD of 3.35 indicates Negative momentum. The RSI at 72.23 is Negative, neither overbought nor oversold. The STOCH value of 88.25 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PLNT.
Planet Fitness Risk Analysis
Planet Fitness disclosed 50 risk factors in its most recent earnings report. Planet Fitness reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
3 New RisksPlanet Fitness Peers Comparison
Overall Rating
LTH70Outperform
PLNT70Outperform
PTON64Neutral
XPOF42Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| 70Outperform | $10.67B | 24.03 | 12.79% | ― | 13.04% | 41.42% | |
| 70Outperform | $4.62B | 20.37 | -42.20% | ― | 11.67% | 20.15% | |
| 64Neutral | $2.55B | 16.92 | -66.12% | ― | -0.05% | ― | |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| 42Neutral | $235.52M | -3.87 | 9.90% | ― | -13.72% | 27.72% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| PLNT | Planet Fitness Inc | 60.15 | -42.08 | -41.16% | |
| PTON | Peloton Interactive | 5.53 | -1.61 | -22.55% | |
| XPOF | Xponential Fitness, Inc. Class A | 4.63 | -1.17 | -20.17% | |
| LTH | Life Time Group Holdings, Inc. | 45.54 | 20.88 | 84.67% |
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Nov 05, 2026
