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Planet Fitness (PLNT) AI Stock Analysis

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PLNT

Planet Fitness

(NYSE:PLNT)

Select Model
Rating:70Outperform
Price Target:$63.00â–²(4.74% Upside)
Action:upgraded
Date:11/05/26

The score is driven by strong profitability and cash generation but meaningfully constrained by balance-sheet risk (high debt and negative equity). Technicals are supportive with an established uptrend, though short-term indicators are overbought. The latest earnings call was net positive on raised growth outlook and expansion plans, but margin pressure, lower adjusted net income, and elevated leverage temper the outlook.

Positive Factors
Scalable franchised business modelThe franchised model supports expansion with limited direct funding of club buildouts, while recurring royalties can grow as the system expands. This combination of asset-light growth and ongoing franchise income provides durable operating leverage and supports reinvestment over the next several quarters.
Negative Factors
Elevated leverage and negative equityHigh and rising debt combined with negative equity leaves the company more exposed to interest costs, refinancing needs, and operating setbacks. This capital structure reduces financial flexibility and can constrain the ability to fund growth or absorb weaker performance while continuing shareholder returns.

Planet Fitness Key Performance Indicators (KPIs)

EBITDA by SegmentBreaks down profitability across franchising versus company-owned clubs and other business lines, highlighting which parts of Planet Fitness generate the most cash and which carry higher operating costs — a key signal of sustainable margins and where future profit growth will come from.

-$100.00M-$50.00M$0.00$50.00M$100.00M$150.00MMar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26
Chart Insights

Franchise is the clear engine—consistent, material EBITDA growth powering profitability—while corporate-owned clubs contribute steadily. Equipment EBITDA is lumpy and margin‑challenged, driven by replacement timing and discounting (management warns of H2 cadence and lower replacement mix), making equipment the biggest near‑term margin risk. Corporate & Other losses have narrowed recently, but higher interest expense from the $75M VFN draw and ongoing buybacks raise financing pressure. Watch equipment margins, same‑club comps, and interest costs to gauge whether EBITDA momentum is sustainable.

Data provided by:The Fly

Planet Fitness (PLNT) vs. SPDR S&P 500 ETF (SPY)

-80%-60%-40%-20%0%20%PLNT-41.83%SPY+14.97%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$4.54B
Dividend Yield
―
Average Volume (3M)
2.09M
Price to Earnings (P/E)
20.4
Beta (1Y)
-0.02
Revenue Growth
11.67%
EPS Growth
20.15%
Country
US
Employees
4,393
Sector
Consumer Cyclical
Sector Strength
61
Industry
Leisure

Planet Fitness Business Overview & Revenue Model

Company Description

Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Location...

How the Company Makes Money

Planet Fitness primarily makes money through a combination of franchising income and revenue from company-owned stores. Its key revenue streams include: (1) Franchise segment revenue: recurring royalty fees paid by franchisees (generally based on a p...

Planet Fitness Earnings Call Summary

Earnings Call Date:Nov 05, 2026(Q3-2026)|% Change Since:4.90%|Next Earnings Date:Feb 25, 2027
Earnings Call SentimentPositive

The call was broadly positive. Planet Fitness delivered better-than-expected same-club sales, increased revenue and adjusted EBITDA, raised full-year revenue, EBITDA, same-club sales and club-opening guidance, expanded its member base, added a profitable Portugal platform and authorized additional share repurchases. These positives were tempered by lower adjusted net income, margin compression, fewer equipment placements, tight real estate conditions, higher churn among newer and younger members, and a $10 promotion that was not system-wide accretive.

Positive Updates

Member Base Remained Strong
Planet Fitness ended the quarter with approximately 21.5 million members, consistent with the end of Q2 and up approximately 4% year-over-year. Average monthly attrition was 3.6%, broadly consistent with the historical range and recent trends.

Negative Updates

Adjusted Net Income Declined
Third-quarter adjusted net income decreased to $61.9 million from $67 million, reflecting higher depreciation and amortization and higher interest expense. Full-year adjusted net income is expected to decrease approximately 3%.

Company Guidance

For 2026, Planet Fitness increased its outlook for system-wide same club sales growth to approximately 1.5% to 2%, expects approximately 190 to 195 new clubs compared with 180 to 190 previously, and lowered new equipment placements to franchisee-owned location to 135 to 140 from 150 to 160; total revenue is expected to grow approximately 8%, adjusted EBITDA approximately 6.5%, adjusted net income to decrease approximately 3%, and adjusted net income per diluted share to grow approximately 6% based on adjusted diluted weighted average shares outstanding of approximately 77 million. Net interest expense is still expected to be approximately $115 million, replacement equipment sales will make up approximately 70% of Equipment segment revenue, equipment margin rate is expected to be approximately 30%, capital expenditures are now up 15%, and depreciation and amortization is expected to be up 7% versus previously up approximately 10%; the outlook does not include any impact from a potential sale of corporate-owned clubs. The company plans highly targeted regional Black Card price increases in the second quarter of 2027, expects total unit growth in 2026 to be 6%, expects similar level of growth in the franchise unit growth in 2027, and expects the Portugal acquisition to be accretive to earnings in 2027 with potential to double its footprint across Iberia over the next 3 to 5 years.

Planet Fitness Financial Statement Overview

Summary

Operating results are strong (Income Statement score 84) with high margins and solid cash generation (Cash Flow score 72), but the balance sheet is a major offset (Balance Sheet score 38) given high debt and persistently negative equity, which raises financial risk and reduces flexibility.

Income Statement

84Very Positive

Balance Sheet

38Negative

Cash Flow

72Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.44B1.32B1.18B1.07B936.77M587.02M
Gross Profit837.14M687.71M615.02M557.59M474.03M315.87M
EBITDA609.28M570.17M507.11M443.53M374.09M195.97M
Net Income231.03M219.10M172.04M138.31M99.40M42.77M
Balance Sheet
Total Assets3.10B3.10B3.07B2.97B2.85B2.02B
Cash, Cash Equivalents and Short-Term Investments400.48M452.41M407.31M350.74M409.84M545.91M
Total Debt3.05B2.90B2.58B2.37B2.34B1.96B
Total Liabilities3.71B3.59B3.29B3.09B3.07B2.66B
Stockholders Equity-608.89M-483.38M-215.38M-115.65M-199.01M-645.36M
Cash Flow
Free Cash Flow213.91M254.75M188.81M194.27M140.15M135.22M
Operating Cash Flow412.95M418.42M343.87M330.25M240.21M189.29M
Investing Cash Flow-137.42M-160.16M-208.71M-339.99M-506.57M-90.92M
Financing Cash Flow-277.49M-198.09M-105.00M-141.42M135.72M-10.25M

Planet Fitness Technical Analysis

Technical Analysis SentimentNeutral
Last Price60.15

Price Trends

50DMA49.96Positive
100DMA51.33Positive
200DMA60.37Negative

Market Momentum

MACD3.35Negative
RSI72.23Negative
STOCH88.25Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLNT, the sentiment is Neutral. The current price of 60.15 is above the 20-day moving average (MA) of 55.55, above the 50-day MA of 49.96, and below the 200-day MA of 60.37, indicating a neutral trend. The MACD of 3.35 indicates Negative momentum. The RSI at 72.23 is Negative, neither overbought nor oversold. The STOCH value of 88.25 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PLNT.

Planet Fitness Risk Analysis

Planet Fitness disclosed 50 risk factors in its most recent earnings report. Planet Fitness reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

3 New Risks
1.The accounting treatment of goodwill, equity method investments and other long-lived assets could result in future asset impairments, which would reduce our earnings.Q4, 2024
2.Our adoption or non-adoption of artificial intelligence could result in an adverse impact on our performance or reputation or otherwise result in liability.Q4, 2024
3.Our marketable debt securities portfolio is subject to credit, liquidity, market, and interest rate risks that could cause its value to decline and materially adversely affect our financial condition.Q4, 2023

Planet Fitness Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

PLNT against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
LTHLTH70Outperform$10.67B24.0312.79%―13.04%41.42%
PLNTPLNT70Outperform$4.62B20.37-42.20%―11.67%20.15%
PTONPTON64Neutral$2.55B16.92-66.12%―-0.05%―
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
XPOFXPOF42Neutral$235.52M-3.879.90%―-13.72%27.72%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%PLNTPTONXPOFLTHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
PLNT and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
PLNTPlanet Fitness Inc60.15-42.08-41.16%
PTONPeloton Interactive5.53-1.61-22.55%
XPOFXponential Fitness, Inc. Class A4.63-1.17-20.17%
LTHLife Time Group Holdings, Inc.45.5420.8884.67%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 05, 2026