PROG Holdings (PRG) Price & Analysis

PROG Holdings, Inc. functions as a multi-channel financial services firm, specializing in lease-to-own programs for individuals with limited credit access or those traditionally considered underserved. The company's operations are divided into two distinct segments. The Progressive Leasing division provides customers with rent-to-own options for a diverse array of merchandise, such as furniture, household appliances, electronic gadgets, jewelry, mobile phones and their accessories, mattresses, and automobile electronics and fittings. These services are delivered through various touchpoints, including in-store, mobile, and online channels, often in collaboration with point-of-sale and e-commerce retail partners. Meanwhile, the Vive segment extends "second-chance" and revolving credit solutions, utilizing both its own and co-branded credit cards. These offerings are specifically tailored for consumers who might not qualify for conventional prime credit facilities. Across 49 U.S. states and the District of Columbia, PROG Holdings' lease-purchase solutions are made available through a vast network of approximately 24,000 third-party retail partner locations and their corresponding e-commerce platforms. Founded in 1955 and based in Draper, Utah, the company underwent a name change from Aaron's Holdings Company, Inc. to PROG Holdings, Inc. in December 2020.