Want to see PLNT full AI Analyst Report?
Store Count by Type
Tracks the number of franchised versus company-owned clubs and domestic versus international locations, along with openings and closures, revealing growth pace, scalability of the business model, and geographic concentration risk.Franchise expansion remains the steady growth engine while the corporate-owned base materially increased starting in 2022 and has continued to grow, shifting more operating exposure to Planet Fitness’s own clubs and equipment revenue (which management highlighted as a recent outperformer). Management kept aggressive unit-growth guidance, signaling confidence in development, but the Q1 membership shortfall, elevated churn and the paused Black Card price hike mean new openings may not immediately boost same-club sales or margin expansion—membership momentum and equipment placement cadence are the key near-term catalysts to monitor.
Date | Franchisee-Owned | Corporate-Owned |
|---|---|---|
Jun 30, 2026 | 2.64K | 294.00 |
Mar 31, 2026 | 2.62K | 292.00 |
Dec 31, 2025 | 2.60K | 292.00 |
Sep 30, 2025 | 2.51K | 281.00 |
Jun 30, 2025 | 2.48K | 283.00 |
Mar 31, 2025 | 2.46K | 280.00 |
Dec 31, 2024 | 2.44K | 277.00 |
Sep 30, 2024 | 2.38K | 259.00 |
Jun 30, 2024 | 2.36K | 259.00 |
Mar 31, 2024 | 2.34K | 258.00 |