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Planet Fitness (PLNT)
NYSE:PLNT
US Market
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Planet Fitness (PLNT) Revenue by Segment

1,327 Followers

Revenue by Segment

Details revenue from franchise royalties, membership fees at corporate clubs, equipment and ancillary sales, and other streams, showing whether growth is driven by low-capital franchise expansion or by lower-margin, asset-heavy operations.
Equipment has become the swing factor—large, lumpy, higher‑margin equipment sales (re‑equip and franchise placements) are driving much of the revenue and EBITDA upside, aligning with management’s +123% equipment callout and ~30% margin guidance. Franchise revenue is steady and resilient, but membership softness, elevated churn and the paused Black Card price increase mean same‑club sales are weaker than they appear. In short, strong equipment receipts and ad investments are masking underlying membership execution risk that could compress recurring revenue if recovery slows.
Date
Equipment
Franchisee-Owned Stores
Corporate-Owned Stores
National Advertising Fund
Jun 30, 2026
$85.58M$102.86M$143.86M$32.92M
Mar 31, 2026
$62.15M$102.25M$140.62M$32.22M
Dec 31, 2025
$121.21M$98.61M$135.61M$20.84M
Sep 30, 2025
$78.84M$92.25M$137.83M$21.43M
Jun 30, 2025
$82.23M$96.88M$138.99M$22.78M
Mar 31, 2025
$27.81M$93.24M$133.67M$21.94M
Dec 31, 2024
$105.12M$89.54M$126.31M$19.48M
Sep 30, 2024
$61.70M$82.87M$128.13M$19.54M
Jun 30, 2024
$67.69M$87.68M$125.47M$20.14M
Mar 31, 2024
$21.62M$84.23M$122.38M$19.79M