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Operating Expense Breakdown
Breaks out core costs like corporate SG&A, marketing, pre-opening expenses, payroll and occupancy/depreciation, showing how much revenue is consumed to run and grow the business and where management is allocating resources.Rising store‑operations and depreciation reflect heavier club openings and a re‑equip cadence—management confirmed higher capex and D&A—so fixed operating loads are growing. Cost‑of‑revenue is lumpy because equipment placements and replacement cycles create quarter-to-quarter spikes, which boost margins but increase volatility. The Q1 advertising jump signals a tactical rewind after a marketing misstep: management is re‑investing to win back beginner joins while pausing planned price hikes, which should temper near‑term same‑club sales recovery and keep margin pressure until membership momentum returns.
Date | Selling, General, and Administrative | Depreciation and Amortization | Other | Advertising | Store Operations | Cost of Revenue |
|---|---|---|---|---|---|---|
Jun 30, 2026 | $34.41M | $40.14M | -$12.25M | $32.92M | $81.70M | $64.50M |
Mar 31, 2026 | $34.15M | $40.25M | -$1.59M | $32.22M | $88.19M | $45.34M |
Dec 31, 2025 | $37.29M | $39.97M | $1.68M | $21.43M | $79.64M | $90.25M |
Sep 30, 2025 | $30.52M | $39.11M | -$5.73M | $21.43M | $79.79M | $58.16M |
Jun 30, 2025 | $35.51M | $38.43M | $4.90M | $22.78M | $77.44M | $59.42M |
Mar 31, 2025 | $34.31M | $38.28M | -$1.24M | $21.94M | $81.68M | $22.48M |
Dec 31, 2024 | $35.69M | $40.12M | $628.00K | $19.39M | $74.39M | $80.49M |
Sep 30, 2024 | $32.65M | $41.03M | $280.00K | $19.72M | $71.61M | $45.70M |
Jun 30, 2024 | $31.61M | $39.82M | -$66.00K | $20.11M | $70.15M | $51.93M |
Mar 31, 2024 | $29.19M | $39.38M | $484.00K | $19.79M | $74.35M | $18.99M |