Introduction of New Products
NCM introduced Bullseye and Blueprint, new products in their NCMx suite, which offer dynamic hyper-localized messaging and identify high-intent consumers, respectively.
AMC Theaters Contract Extension
NCM agreed to a five-year extension of their contract with AMC Theaters through 2042, which includes exclusive rights to lobby advertising and a revised payment structure tied to attendance and advertising revenue.
Positive Attendance Trends
NCM's year-to-date network attendance through April increased by 6% compared to the same period last year, buoyed by strong performances from films like A Minecraft Movie.
Strong Upcoming Film Slate
The second half of 2025 is expected to benefit from a strong lineup of film releases, including anticipated titles like Mission: Impossible - The Final Reckoning and How to Train Your Dragon.
Expansion of Programmatic Advertising
NCM's programmatic advertising business gained traction, with programmatic revenue contributing 3% of total revenue in Q1 and pacing ahead in Q2.