Film Slate And Box Office MomentumQ4 should be the strongest seasonal quarter for both attendance and ad demand, with films like Wicked: For Good, Zootopia, and Avatar: Fire and Ash expected to reaccelerate box office momentum.
Programmatic Advertising GrowthProgrammatic volume grew more than 50% sequentially in Q2, with 70% of buyers new to the platform, and management expects to triple programmatic distribution by year-end.