HOG Stock Chart & Stats
$466.00
$0.00(0.00%)
At close: 4:00 PM EDT
$466.00
$0.00(0.00%)
Day’s Range― - ―
52-Week Range$356.00 - $476.00
Previous CloseN/A
Volume0.00
Average Volume (3M)0.00
Market Cap
$49.81B
Enterprise Value$3.08K
Total Cash (Recent Filing)$1.90B
Total Debt (Recent Filing)$2.31B
Price to Earnings (P/E)16.4
Beta0.10
Next Earnings
Oct 28, 2026EPS Estimate
7.86Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)1.66
Shares Outstanding104,072,510
10 Day Avg. Volume0
30 Day Avg. Volume0
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$475.42Price Target Upside2.02% Upside
Rating ConsensusHold
Number of Analyst Covering10
EPS Forecast (FY)11.7
Revenue Forecast (FY)$65.19B
Bulls Say, Bears Say
Bulls Say
Balance Sheet DeleveragingDebt reduction from roughly $7.0–$7.2 billion in 2022–2024 to about $2.2 billion TTM, alongside debt-to-equity near 0.7x, materially improves financial resilience. Lower leverage can reduce refinancing pressure and preserve capacity to fund products, dealers and shareholder returns through a demand cycle.
Core Market PositionNorth American retail grew 3% in Q2, Harley held 32% of the U.S. 601+cc market, and 2026 unit guidance was raised to 133,500–138,500. This combination of share leadership, healthier inventory and stronger launches supports a credible recovery in core motorcycle demand rather than reliance on a single temporary shipment spike.
Capital-Light HDFS ModelMoving HDFS toward a capital-light model reduces the balance-sheet intensity of financing while still producing $22 million of Q2 operating income at an 18.5% margin. Credit losses improved to 3.0% and originations rose 10%, supporting a more efficient and durable finance platform.
Bears Say
Revenue And Margin DeclineTTM revenue fell 4.72%, gross margin declined from roughly 37% to 25%, and net margin dropped to about 5% from 12–13%. Persistent top-line contraction and margin compression weaken earnings power, reduce operating leverage and make recovery more dependent on successful pricing, mix and cost actions.
Weak Cash ConversionTTM operating cash flow was approximately negative $0.3 million and free cash flow was negative $133 million, with FCF covering only about 22% of net income. Weak cash conversion can constrain self-funded investment and reduce flexibility if working-capital volatility persists.
Tariff Cost ExposureManagement expects $75–$90 million of 2026 tariff costs and incurred $22 million in Q2 despite about $20 million of recoveries. This ongoing trade-cost exposure can pressure margins and pricing, making profitability less durable while the tariff environment remains uncertain.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $356.00 and its highest was $476.00 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $49.81B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 28, 2026 which is in 48 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 23, 2026. The company reported $12.732 earnings per share for the quarter, beating the consensus estimate of $10.949 by $1.782.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson does not currently pay dividends.
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 7.86.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 104,072,510 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $12.732 in its last earnings report, beating expectations of $10.949. Following the earnings report the stock price went same 0%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in MX:HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Neutral
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10
Analyst Consensus
Hold
Average Price Target:
$475.42 (2.02% Upside)
$475.42 (2.02% Upside)
Blogger Sentiment
Neutral
MX:HOG Sentiment 50%
Sector Average ―
Sector Average ―
Insider Transactions
Bought Shares
Worth $24.5M over
the Last 3 Months
the Last 3 Months
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
-9.55%
12-Months-Change
Fundamentals
Return on Equity
2.57%
Trailing 12-Months
Asset Growth
-39.87%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call presented a mixed but constructive picture: HDMC showed clear operational improvement (NA retail growth, healthier dealer inventory, successful new product launches, revenue growth at the Motor Company and raised guidance), while structural and transitional items weighed on consolidated results (large HDFS revenue decline from the capital-light transition, lower consolidated operating income and EPS, tariff exposure, supplier challenges and European weakness). Management raised guidance and reiterated multi-year targets and cost-savings plans, indicating confidence in the recovery path, but near-term cash flow, tariff risk and regional headwinds remain material.View all MX:HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$475.42
▲(2.02% Upside)