HOG Stock Chart & Stats
$414.20
$0.00(0.00%)
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Day’s Range― - ―
52-Week Range$356.00 - $468.00
Previous CloseN/A
VolumeN/A
Average Volume (3M)0.00
Market Cap
$46.92B
Enterprise Value$3.00K
Total Cash (Recent Filing)$1.90B
Total Debt (Recent Filing)$2.24B
Price to Earnings (P/E)15.4
Beta0.05
Next Earnings
Oct 28, 2026EPS Estimate
8.67Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)1.66
Shares Outstanding105,268,300
10 Day Avg. Volume0
30 Day Avg. Volume0
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$470.79Price Target Upside― Downside
Rating ConsensusHold
Number of Analyst Covering11
EPS Forecast (FY)7.5
Revenue Forecast (FY)$67.33B
Bulls Say, Bears Say
Bulls Say
Materially Stronger Balance Sheet And Lower LeverageHarley reduced debt materially vs. prior years, cutting refinancing risk and improving financial flexibility. Lower leverage supports capital allocation (capex, working capital, buybacks) and provides a durable buffer against cyclical shocks, making operational turnarounds easier to fund over 2–6 months.
Strong U.S. Retail Demand And Market-share GainsSustained retail growth and a two-point U.S. market-share gain signal durable brand appeal and effective dealer execution. Healthy retail trends plus right-sized dealer inventories improve assortment and aftermarket prospects, supporting recurring parts/accessories revenue and stable unit demand over the medium term.
Clear Multi-year Strategy Targeting Structural Cost SavingsManagement's explicit multi-year plan with quantified cost-savings and margin targets provides a credible operational roadmap. If executed, these structural improvements can restore operating leverage and cash flow, turning temporary headwinds into sustainable margin recovery and improved earnings power.
Bears Say
Weak Cash Generation And Negative Free Cash FlowNegative TTM free cash flow is a material durability risk: it constrains funding for capex, dealer support, and strategic investments without relying on external financing. Persistently weak cash conversion can erode liquidity cushions and force tighter trade-offs between growth and returns over the next several quarters.
Revenue Declines And Sharp Margin CompressionMulti-year revenue declines and a large gross‑margin contraction signal structural pressure from pricing, mix, and cost headwinds. Reduced margins weaken operating leverage and ROE, making it harder to achieve targeted profitability or generate consistent free cash flow even if revenue stabilizes.
Recurring Tariff Costs And Ongoing EV Segment LossesMaterial tariff expense and a loss-making LiveWire unit are durable profitability drains. Tariffs act as a recurring structural cost unless supply or sourcing changes; sustained investment and losses at LiveWire will continue to pressure consolidated margins and cash flow unless offset by scale or price actions.
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $356.00 and its highest was $468.00 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $46.92B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 28, 2026 which is in 94 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 23, 2026. The company reported $13.132 earnings per share for the quarter, beating the consensus estimate of $11.293 by $1.838.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson does not currently pay dividends.
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 8.67.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 105,268,300 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $13.132 in its last earnings report, beating expectations of $11.293. Following the earnings report the stock price went same 0%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in MX:HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Outperform
1
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4
5
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7
8
9
10
Analyst Consensus
Hold
Average Price Target:
$470.79 (― Downside)
$470.79 (― Downside)
Blogger Sentiment
Bullish
MX:HOG Sentiment 70%
Sector Average 65%
Sector Average 65%
News Sentiment
Very Bullish
Bullish news 88%
Bearish news 12%
Bearish news 12%
Technicals
SMA
Positive
20 days / 200 days
Momentum
9.70%
12-Months-Change
Fundamentals
Return on Equity
2.95%
Trailing 12-Months
Asset Growth
-39.87%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Stock 12 Month Forecast
Average Price Target
$470.79