Harley-Davidson (HOG) Stock Forecast & Price Target
HOG Analyst Ratings
HOG Stock 12 Month Forecast
Average Price Target
MXN 571.19▲(20.25% Upside)Detailed List of Analyst Forecasts​
| Analyst Profile | Expert Firm | Price Target | Position | Upside / Downside | Action | Date | Follow | Article |
|---|---|---|---|---|---|---|---|---|
| Andrew Didora | Bank of America Securities | MXN 604.23→MXN 660.88 | buy | 39.13%Upside | Assigned | 10/30/26 | ||
| Noah Zatzkin | KeyBanc | ― | hold | ― | Reiterated | 10/30/26 | ||
| Craig Kennison | Robert W. Baird | MXN 566.47→MXN 604.23 | hold | 27.21%Upside | Reiterated | 10/30/26 | ||
 Unknown AnalystNot Ranked | Wells Fargo | MXN 377.64→MXN 472.05 | sell | -0.62%Downside | Assigned | 10/30/26 | ||
| James Hardiman | Citi | MXN 623.11→MXN 698.64 | buy | 47.08%Upside | Reiterated | 10/30/26 | ||
| Tristan M. Thomas-Martin | BMO Capital | MXN 566.47→MXN 623.11 | hold | 31.18%Upside | Assigned | 10/30/26 | ||
| Stephen Grambling | Morgan Stanley | MXN 321.00→MXN 358.76 | sell | -24.47%Downside | Assigned | 10/27/26 | ||
| Robin M. Farley | UBS | MXN 490.94→MXN 528.70 | hold | 11.31%Upside | Reiterated | 09/02/26 | ||
| Griffin Bryan | D.A. Davidson | MXN 566.47→MXN 623.11 | buy | 31.18%Upside | Reiterated | 08/17/26 | ||
| Brandon Rolle | Loop Capital Markets | MXN 604.23 | buy | 27.21%Upside | Upgraded | 07/20/26 | ||
| Unknown AnalystNot Ranked | Raymond James | ― | hold | ― | Reiterated | 05/06/26 |
| Analyst Profile | Date | Price Target | Position | Upside / Downside | Action | Follow | Article | Expert Firm |
|---|---|---|---|---|---|---|---|---|
| Andrew Didora | 10/30/26 | MXN 604.23→MXN 660.88 | buy | 39.13%Upside | Assigned | Bank of America Securities | ||
| Noah Zatzkin | 10/30/26 | ― | hold | ― | Reiterated | KeyBanc | ||
| Craig Kennison | 10/30/26 | MXN 566.47→MXN 604.23 | hold | 27.21%Upside | Reiterated | Robert W. Baird | ||
| Unknown AnalystNot Ranked | 10/30/26 | MXN 377.64→MXN 472.05 | sell | -0.62%Downside | Assigned | Wells Fargo | ||
| James Hardiman | 10/30/26 | MXN 623.11→MXN 698.64 | buy | 47.08%Upside | Reiterated | Citi | ||
| Tristan M. Thomas-Martin | 10/30/26 | MXN 566.47→MXN 623.11 | hold | 31.18%Upside | Assigned | BMO Capital | ||
| Stephen Grambling | 10/27/26 | MXN 321.00→MXN 358.76 | sell | -24.47%Downside | Assigned | Morgan Stanley | ||
| Robin M. Farley | 09/02/26 | MXN 490.94→MXN 528.70 | hold | 11.31%Upside | Reiterated | UBS | ||
| Griffin Bryan | 08/17/26 | MXN 566.47→MXN 623.11 | buy | 31.18%Upside | Reiterated | D.A. Davidson | ||
| Brandon Rolle | 07/20/26 | MXN 604.23 | buy | 27.21%Upside | Upgraded | Loop Capital Markets | ||
| Unknown AnalystNot Ranked | 05/06/26 | ― | hold | ― | Reiterated | Raymond James |
Best Analysts Covering Harley-Davidson
Copying James Hardiman's trades and holding each position for 3 Months would result in 50.00% of your transactions generating a profit, with an average return of +8.74% per trade.
Copying James Hardiman's trades and holding each position for 1 Year would result in 70.00% of your transactions generating a profit, with an average return of +9.71% per trade.
Copying James Hardiman's trades and holding each position for 2 Years would result in 50.00% of your transactions generating a profit, with an average return of +5.89% per trade.
HOG Analyst Recommendation Trends
| Rating | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 |
|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 |
| Buy | 2 | 7 | 6 | 6 | 4 |
| Hold | 7 | 9 | 3 | 5 | 5 |
| Sell | 2 | 5 | 3 | 3 | 2 |
| Strong Sell | 1 | 1 | 0 | 0 | 0 |
| total | 12 | 22 | 12 | 14 | 11 |
In the current month, HOG has received 4 Buy Ratings, 5 Hold Ratings, and 2 Sell Ratings. HOG average Analyst price target in the past 3 months is 571.19.
HOG Financial Forecast
HOG Earnings Forecast
Next quarter’s earnings estimate for HOG is -MXN 12.75 with a range of -MXN 25.59 to -MXN 7.55. The previous quarter’s EPS was MXN 7.55. HOG beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 50.54% of the time in the same period. In the last calendar year HOG has Performed in-line its overall industry.
HOG Sales Forecast
Next quarter’s sales forecast for HOG is MXN 11.54B with a range of MXN 6.87B to MXN 15.87B. The previous quarter’s sales results were MXN 20.44B. HOG beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 63.11% of the time in the same period. In the last calendar year HOG has Performed in-line its overall industry.