Mobivity Holdings (MFON) AI Stock Analysis

• Market Cap: $18.49M
• Dividend Yield: N/A
• Average Volume (3M): 18.73K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.27
• Revenue Growth: -69.53%
• EPS Growth: 18.18%
• Country: US
• Employees: 28
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): -0.04
• Shares Outstanding: 73,976,590
• 10 Day Avg. Volume: 25,014
• 30 Day Avg. Volume: 18,727
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 2.04
• Enterprise Value/Revenue: 19.65
• Enterprise Value/Gross Profit: 35.53
• Enterprise Value/Ebitda: -3.69
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 25 Underperform
• Price Target: ―

Mobivity Holdings is facing significant financial distress, reflected in its weak income statement, balance sheet, and cash flow. The negative financial health is the primary driver of the low score. Technical indicators also show bearish trends, adding to the concerns. The valuation metrics are unfavorable, with a negative P/E ratio and no dividend yield. Immediate strategic changes are needed for the company to stabilize its financial and operational standing.

Mobivity Holdings Business Overview & Revenue Model

Company Description

Mobivity Holdings Corp. develops and operates proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. The company's Recurrency platform unlocks valuable point of sale systems (POS) and mobile data to help transform customer transactions into actionable and attributable marketing insights. It also captures, normalizes, integrates, and stores transaction data, which is compatible with POS used by restaurants and retailers; provides a digital wallet system for creating and managing dynamic offers and promotions; and leverages the normalized data captured at the POS and applies artificial intelligence for building profiles of known and anonymous customers. In addition, its platform unlocks the transactional data to create relevant and timely customer messages printed on the receipts already being generated at the POS; and transforms standard short message service, multimedia messaging service, and rich communication services into a data-driven marketing medium, as well as provides various analytics to suggest pricing optimizations and guide marketing campaigns. Further, the company provides Belly loyalty solution that focuses on a customer engagement with a customer-facing digital rewards platform through an app and digital pad. It markets and sells its services through direct sales, resellers, and agents, as well as online. The company was incorporated in 2008 and is based in Chandler, Arizona.

How the Company Makes Money

Mobivity Holdings generates revenue primarily through subscription-based services and licensing fees for its mobile marketing and customer engagement platforms. These platforms enable businesses to send targeted messages and promotions to customers via mobile devices, leveraging data analytics to optimize marketing strategies. Key revenue streams include recurring subscription fees from businesses using its platforms, as well as transaction-based fees for campaigns run through its messaging services. The company also benefits from strategic partnerships with brands and retailers, which help expand its market reach and enhance its service offerings. Additionally, Mobivity may generate revenue through professional services such as implementation, customization, and consulting for its clients.

Mobivity Holdings Financial Statement Overview

Summary

Mobivity Holdings faces significant financial challenges across income, balance sheet, and cash flow statements. Persistent losses, high leverage, and negative cash flows suggest a precarious financial position that requires strategic interventions to stabilize and reverse the declining trajectory. The company needs to address its operational inefficiencies and improve its capital structure to enhance financial health.

Income Statement

Mobivity Holdings exhibited significant challenges in its income statement. The gross profit margin is consistently low, with a negative net profit margin indicating recurring losses. Revenue has been declining, and the EBIT and EBITDA margins are negative, reflecting operational inefficiencies. This suggests ongoing difficulties in generating profits from its core operations.

Balance Sheet

The company's balance sheet reveals high financial leverage with a negative equity position, indicating potential solvency issues. The debt-to-equity ratio is concerning due to negative equity, and the return on equity is not meaningful. This fragile financial position poses risks to the company's long-term stability.

Cash Flow

The cash flow statement highlights negative operating cash flow and free cash flow, signaling cash burn issues. Despite some financing activities, the company struggles to generate cash from operations, which could impact its ability to sustain operations without external funding.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.92M	1.14M	6.98M	7.53M	8.17M	13.26M
Gross Profit	1.06M	630.63K	1.85M	2.21M	3.87M	8.51M
EBITDA	-10.25M	-7.18M	-10.86M	-8.88M	-7.28M	-1.93M
Net Income	-10.76M	-10.23M	-12.06M	-11.11M	-8.53M	-3.21M
Balance Sheet
Total Assets	1.33M	2.56M	2.33M	3.02M	4.44M	8.17M
Cash, Cash Equivalents and Short-Term Investments	364.68K	1.26M	416.39K	426.74K	735.42K	3.28M
Total Debt	17.49M	14.37M	8.70M	6.44M	4.84M	2.21M
Total Liabilities	22.62M	19.72M	12.77M	11.82M	9.72M	6.42M
Stockholders Equity	-21.29M	-17.16M	-10.43M	-8.80M	-5.28M	1.74M
Cash Flow
Free Cash Flow	-41.52K	-6.08M	-8.08M	-6.72M	-4.86M	-1.63M
Operating Cash Flow	-46.08K	-6.07M	-8.07M	-6.69M	-4.48M	-1.33M
Investing Cash Flow	-1.78K	-13.33K	―	-30.27K	-378.47K	-297.19K
Financing Cash Flow	4.83M	6.84M	8.09M	6.46M	2.36M	4.66M

Mobivity Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.25
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MFON, the sentiment is Positive. The current price of 0.25 is above the 20-day moving average (MA) of 0.25, above the 50-day MA of 0.25, and below the 200-day MA of 0.30, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 50.62 is Neutral, neither overbought nor oversold. The STOCH value of 52.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MFON.

Mobivity Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
AWRE	55 Neutral	$56.06M	―	-18.88%	―	-17.18%	-9.69%
CXAI	49 Neutral	$19.43M	―	-89.23%	―	-15.10%	74.63%
CREX	47 Neutral	$25.67M	27.05	-4.28%	―	-6.24%	24.19%
SMSI	44 Neutral	$16.20M	―	-94.92%	―	-38.89%	64.99%
CNTM	28 Underperform	$20.05M	―	-220.21%	―	―	35.33%
MFON	25 Underperform	$18.49M	―	73.31%	―	-69.53%	18.18%

Mobivity Holdings Corporate Events

Mobivity Holdings Announces Board Changes in 2025

On January 21, 2025, Mobivity Holdings Corp. saw a change in its Board of Directors as Dennis Becker resigned, with no disputes contributing to his decision. The same day, David J. Simon was appointed to the Board without any pre-existing arrangements or transactions with the company, and his compensation aligns with existing policies for non-employee directors.