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Creative Realities
(NASDAQ:CREX)
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Rating:45Neutral
Price Target:
$2.50
▼(-12.59% Downside)
Action:Reiterated
Date:08/19/26
The score is primarily held back by weak financial performance—deep operating losses and negative free cash flow—alongside bearish technicals with the stock trading below all key moving averages. Offsetting factors include more optimistic earnings-call guidance with improving adjusted EBITDA, realized synergies, and strengthened liquidity, but valuation support is limited given losses and no provided dividend yield.
Positive Factors
Revenue and ARR Growth
Strong revenue growth, rising recurring revenue and committed backlog improve multi-period visibility. The expanding service base and scheduled ARR additions can support a more durable mix and give management a foundation for scaling enterprise deployments.
Negative Factors
Persistent Losses and Cash Burn
Deep operating losses and negative free cash flow weaken self-funding capacity and may require additional financing if sustained. Continued cash burn could erode equity, restrict investment flexibility and offset the benefits of reported revenue growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue and ARR Growth
Strong revenue growth, rising recurring revenue and committed backlog improve multi-period visibility. The expanding service base and scheduled ARR additions can support a more durable mix and give management a foundation for scaling enterprise deployments.
Read all positive factors
Creative Realities (CREX) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$35.71M
Dividend YieldN/A
Average Volume (3M)29.89K
Price to Earnings (P/E)―
Beta (1Y)0.87
Revenue Growth49.99%
EPS Growth-1697.78%
CountryUS
Employees238
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-2.11
Shares Outstanding13,526,506
10 Day Avg. Volume19,089
30 Day Avg. Volume29,892
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)1.27
Price to Sales (P/S)0.48
P/FCF Ratio-3.40
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$7.00Price Target Upside144.76% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)-0.58
Revenue Forecast (FY)$101.55M
Creative Realities Business Overview & Revenue Model
Company Description
Creative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diver...
How the Company Makes Money
Creative Realities makes money primarily by selling and supporting digital signage and experience solutions that combine software and services. A core component is revenue from its software platform(s) used to manage and publish content across cus...
Creative Realities Earnings Call Summary
Earnings Call Date:Aug 13, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 16, 2026
Earnings Call Sentiment Neutral
The call presented a mix of strong top-line growth, meaningful operational progress and balance sheet improvements (equity raise, cash build, ARR growth, realized synergies, major customer wins, and removal of going concern) alongside persistent profitability and margin challenges (widened net loss, hardware and service margin compression, elevated G&A, and some debt increase). Management conveyed confidence in H2 2026 and 2027 revenue and margin recovery driven by SaaS mix, remaining synergy capture and large deployments, but notable near-term margin and loss headwinds remain.Positive Updates
Strong Revenue Growth
Q2 revenue of $21.5M versus $13.0M in Q2 2025, an increase of ~65% YoY; Q2 was the company's best-ever Q2 and the second-largest revenue quarter in company history.
Negative Updates
Widening Net Loss
Net loss attributable to common shareholders was $4.6M for the quarter ended June 30, 2026 versus a net loss of $1.8M in the prior year period — a material widening of the loss and diluted loss per share of $0.43 vs $0.17 prior-year.
Read all updates
Q2-2026 Updates
Positive
Negative
Strong Revenue Growth
Q2 revenue of $21.5M versus $13.0M in Q2 2025, an increase of ~65% YoY; Q2 was the company's best-ever Q2 and the second-largest revenue quarter in company history.
Read all positive updates
Company Guidance
Management guided that momentum should continue into H2 2026 and into 2027, pointing to Q3 2026 as the company’s largest quarter ever (expected to significantly exceed Q4 2025 revenue of $23.9M) with Q4 2026 to be larger still; Q2 results used as the base: revenue $21.5M (up $5.1M vs Q1 and 65% y/y from $13M), gross profit $8.3M and consolidated gross margin 38.6%, hardware sales $7.5M (17.2% hardware gross margin) and service revenue $14M (50.1% service gross margin), adjusted EBITDA $2.0M (vs $1.1M prior year), an ARR of $20.5M (up from $20.1M), and a $4–5M ARR backlog that will add to the run rate on Jan 1, 2027; they reiterated at least $10M of annualized synergies from the CDM deal (≈$7.5M realized to date, ~75% of target), reported net loss attributable to common of $4.6M ($4.2M net loss), operating loss ≈$2.7M, cash of ~$10.7M (vs $1.6M at start of 2026), $12M net equity proceeds from the follow‑on, $46.6M of debt (vs $44M at start), $12.8M available on the revolver, removal of the going‑concern, and an expectation that SaaS growth and realized cost synergies will drive margin expansion toward the low‑40% range and improved free cash flow and deleveraging in 2027.Creative Realities Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
48
Neutral
Cash Flow
25
Negative
| Breakdown | TTM | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 72.32M | 57.23M | 50.85M | 45.17M | 43.35M | 18.44M |
| Gross Profit | 30.14M | 25.71M | 24.01M | 22.18M | 17.74M | 8.36M |
| EBITDA | -10.10M | 104.00K | 2.45M | 3.36M | 7.53M | 2.42M |
| Net Income | -21.18M | -7.11M | -3.51M | -2.94M | 1.88M | 232.00K |
Balance Sheet | ||||||
| Total Assets | 142.94M | 151.04M | 65.21M | 70.78M | 66.02M | 22.88M |
| Cash, Cash Equivalents and Short-Term Investments | 10.70M | 1.56M | 1.04M | 2.91M | 1.63M | 2.88M |
| Total Debt | 41.47M | 65.60M | 13.97M | 14.56M | 19.16M | 7.53M |
| Total Liabilities | 95.30M | 101.85M | 39.75M | 41.95M | 40.44M | 14.15M |
| Stockholders Equity | 47.64M | 21.50M | 25.46M | 28.83M | 25.58M | 8.73M |
Cash Flow | ||||||
| Free Cash Flow | -10.78M | -8.06M | 580.00K | 1.14M | -5.00M | -688.00K |
| Operating Cash Flow | -7.52M | -7.75M | 3.38M | 5.17M | -708.00K | 471.00K |
| Investing Cash Flow | -42.43M | -40.48M | -2.80M | -4.03M | -21.48M | -1.16M |
| Financing Cash Flow | 60.04M | 48.74M | -2.45M | 137.00K | 20.93M | 1.75M |
Creative Realities Technical Analysis
Negative
2.86
Price Trends
3.28
Negative
3.54
Negative
3.37
Negative
Market Momentum
-0.15
Positive
34.27
Neutral
10.64
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Negative. The current price of 2.86 is below the 20-day moving average (MA) of 2.91, below the 50-day MA of 3.28, and below the 200-day MA of 3.37, indicating a bearish trend. The MACD of -0.15 indicates Positive momentum. The RSI at 34.27 is Neutral, neither overbought nor oversold. The STOCH value of 10.64 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CREX.
Creative Realities Risk Analysis
Creative Realities disclosed 47 risk factors in its most recent earnings report. Creative Realities reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Creative Realities Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
49 Neutral | $19.06M | -0.03 | -148.42% | ― | -10.31% | -40.19% | |
45 Neutral | $35.71M | -1.22 | -64.11% | ― | 49.99% | -1697.78% | |
44 Neutral | $4.40M | -0.36 | -138.21% | ― | 117.68% | -0.39% | |
41 Neutral | $13.99M | -0.32 | -62.46% | ― | -10.97% | 99.70% |
* Technology Sector Average
CREX
Creative Realities
2.69
0.35
14.96%
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CSAI
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Creative Realities Corporate Events
Business Operations and StrategyPrivate Placements and Financing
Creative Realities Announces New Public Equity Offering
Positive
Jun 30, 2026
On June 29, 2026, Creative Realities priced an underwritten public offering of 2,528,571 shares of common stock at $3.50 per share and pre-funded warrants for 900,000 shares at $3.49 per warrant, all sold by the company, with a 30-day option for t...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Creative Realities Launches Stock Offering, Issues Preliminary Outlook
Positive
Jun 29, 2026
On June 29, 2026, Creative Realities announced it had commenced an underwritten public offering of common stock and pre-funded warrants, with an additional 30-day option for the underwriter to purchase up to 12.5% more shares depending on demand a...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.