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MediaAlpha (MAX) Stock Price & Analysis
MAX Stock Chart & Stats
- Day’s Range
- $14.24 - $15.68
- 52-Week Range
- $7.09 - $15.99
- Previous Close
- $15.05
- Volume
- N/A
- Average Volume (3M)
- 1.16M
- Market Cap
- $890.84M
- Enterprise Value
- $725.96M
- Total Cash (Recent Filing)
- $18.68M
- Total Debt (Recent Filing)
- $174.92M
- Price to Earnings (P/E)
- 7.3
- Beta
- 0.82
- Next Earnings
- Feb 25, 2027 (Est.)
- EPS Estimate
- 0.31
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Broad-based Growth And Diversification
Strong growth is expanding beyond the historical auto base, with home, renters, and agent channels adding meaningful scale. Broader carrier demand and customer mix reduce reliance on one vertical and support a more durable platform for revenue growth over the next several quarters.
Platform Scale And Optimization Advantage
Large transaction volume and demonstrated conversion improvement reinforce MediaAlpha’s data and analytics advantage. Better matching, routing, and measurement can increase advertiser returns while supporting durable marketplace relevance, stronger relationships, and potentially better unit economics as activity scales.
Strong Cash Generation Outlook
Free cash flow closely tracks net income, indicating that reported earnings are substantially supported by cash generation rather than only accounting gains. Continued positive cash flow gives MediaAlpha resources to invest in growth, reduce obligations, and retain flexibility despite its leveraged structure.
Bears Say
Stretched Leverage And Weak Equity History
A highly levered capital structure leaves less financial flexibility and makes results more sensitive to operating volatility. The history of negative or very small equity increases balance-sheet risk, potentially constraining investment, debt reduction, and the company’s ability to absorb weaker earnings.
Low And Historically Volatile Operating Margins
Although profitability has improved, the low EBITDA margin leaves limited room for execution mistakes, pricing pressure, or changes in transaction mix. Prior periods of negative operating earnings also show that the business’s earnings conversion has not yet demonstrated consistent durability across cycles.
Under-65 Health Decline And Mix Variability
The expected Under-65 Health contribution decline creates a near-term drag on earnings and highlights uneven performance across verticals. Product, partnership, and seasonal mix changes can also make contribution less predictable, complicating margin planning even while the core business grows.
MediaAlpha News
MediaAlpha: Klauber Reiterates Buy as Open-Platform Mix, Higher EBITDA Guidance and 2027 Valuation Upside Strengthen Bull Case
William Blair analyst Adam Klauber has maintained their bullish stance on MAX stock, giving a Buy rating today. Adam Klauber has given his Buy rating due to a combination of
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MediaAlpha Stock Smart Score
Company Description
MediaAlpha
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
- Sector
- Communicationservices
- Industry
- Internet Content & Information
- CEO
- Steven Yi
- Employees
- 147
- Website
- www.mediaalpha.com
- Address
- 700 South Flower Street, Los Angeles, CA, 90017, US
MediaAlpha (MAX) Earnings & Revenues
MAX Company Deck
MAX Earnings Call
Earnings Call SentimentPositive
The call was strongly positive. Management reported record third-quarter results, broadening carrier demand, rapid growth in home and renters and agent revenue, strong operating leverage, substantial share repurchases, and maintained free cash flow and double-digit growth expectations. The main negative items were the expected Under-65 Health contribution decline, normal fourth-quarter seasonality, lower shopping activity versus its earlier peak, and the fact that AI-agent shopping has not yet produced marketplace impact.
View all MAX earnings summariesMAX Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 3 | 6 |
| Technical Analysis | 3 | 3 | 4 |
| Moving Averages | 10 | 0 | 2 |









