MediaAlpha (MAX) Ownership - Who Owns MediaAlpha?

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MediaAlpha (MAX) Ownership Overview

14.75% Insiders

10.38% Mutual Funds

51.92% Other Institutional Investors

8.53% ETFs

14.42% Public Companies and

Individual Investors

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 70.83% of the company’s stock is owned by Institutional Investors, 14.75% is owned by Insiders, and 14.42% is owned by Public Companies and Individual Investors.

The ownership structure of MediaAlpha (MAX) stock is a mix of institutional, retail, and individual investors. Approximately 62.30% of the company’s stock is owned by Institutional Investors, 14.75% is owned by Insiders, and 8.53% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Mar 17, 2026	Eugene Nonko	xxxxxxxxxxxxx	$8620
Aug 13, 2025	Kathy Vrabeck	xxxxxxxxxxxxx	$297290
Aug 12, 2025	Keith Cramer	xxxxxxxxxxxxx	$297576

Show More Insider Trading Activity >

Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Mar 31, 2024	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$135250
Mar 31, 2024	Elkhorn Partners Limited Partnership	xxxxxxxxxxxxx	$213900

Show More Hedge Fund Trading Activity >

Top Shareholders

# of Shares	Type	% Holding	Value
2,879,690	Insider	5.33%	28,768,103
2,183,847	Insider	4.04%	21,816,632
1,766,668	Institution	3.27%	17,649,013
1,354,896	Institution	2.51%	13,535,411
1,310,477	Institution	2.42%	13,091,665
1,212,219	Institution	2.24%	12,110,068
1,104,336	Insider	2.04%	11,032,317
591,764	Insider	1.09%	5,911,722
569,985	Insider	1.05%	5,694,150
427,816	Institution	0.79%	4,273,882

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
1,354,896	Institution	2.51%	13,535,411
1,310,477	Institution	2.42%	13,091,665
427,816	Institution	0.79%	4,273,882
394,994	Institution	0.73%	3,945,990
357,112	Institution	0.66%	3,567,549
323,976	Institution	0.60%	3,236,520
256,600	Institution	0.47%	2,563,434
252,896	Institution	0.47%	2,526,431
200,516	Institution	0.37%	2,003,155
115,922	Institution	0.21%	1,158,061

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	1,074,700	Institution	1.99%	9,564,830
iShares Russell 2000 ETF	802,813	Institution	1.48%	8,020,102
Vanguard Extended Market ETF	376,006	Institution	0.70%	3,346,453
Fidelity Small-Mid Multifactor ETF	277,953	Institution	0.51%	2,735,058
iShares Russell 2000 Growth ETF	277,789	Institution	0.51%	2,775,112
Pacer US Small Cap Cash Cows 100 ETF	248,460	Institution	0.46%	2,444,846
Vanguard Russell 2000 ETF	174,044	Institution	0.32%	1,548,992
Dimensional U.S. Small Cap ETF	164,199	Institution	0.30%	1,615,718
Schwab U.S. Small-Cap ETF	156,682	Institution	0.29%	1,541,751
Principal U.S. Small-Cap Multi-Factor ETF	144,381	Institution	0.27%	1,420,709

FAQ

Who Owns Mediaalpha, Inc. (MAX)?

According to the latest TipRanks data, approximately 51.92% of the company's stock is held by institutional investors, 14.75% is held by insiders, and 14.42% is held by retail investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by institutional investors?

According to the latest TipRanks data, approximately 51.92% of Mediaalpha, Inc. (MAX) stock is held by institutional investors.

What percentage of Mediaalpha, Inc. (MAX) stock is held by retail investors?

According to the latest TipRanks data, approximately 14.42% of Mediaalpha, Inc. (MAX) stock is held by retail investors.

Who owns the most shares of Mediaalpha, Inc. (MAX)?

Steven Yi owns the most shares of Mediaalpha, Inc. (MAX).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.