Want to see MAR full AI Analyst Report?
Top Page
Marriott International
(NASDAQ:MAR)
Select Model
Select Model
Rating:62Neutral
Price Target:
$373.00
▲(4.26% Upside)
Action:Reiterated
Date:09/25/26
The score is driven primarily by strong profitability and free-cash-flow generation, supported by raised guidance and continued fee/room-growth momentum. Offsetting these positives are material balance-sheet risk (elevated debt and negative equity), a relatively expensive valuation (high P/E with low yield), and mixed technical momentum that suggests limited near-term clarity.
Positive Factors
Asset-Light Business Model
Marriott’s asset-light structure supports recurring franchise and management fees while limiting direct exposure to hotel real-estate ownership. This model can improve capital efficiency, support scalable system growth, and provide durable fee income as third-party properties expand.
Negative Factors
Elevated Leverage
Higher debt combined with negative equity reduces financial flexibility and leaves Marriott more exposed if travel demand weakens or refinancing conditions tighten. Cash generation is healthy, but the balance sheet could constrain investment and capital allocation during a downturn.
Read all positive and negative factors
Positive Factors
Negative Factors
Asset-Light Business Model
Marriott’s asset-light structure supports recurring franchise and management fees while limiting direct exposure to hotel real-estate ownership. This model can improve capital efficiency, support scalable system growth, and provide durable fee income as third-party properties expand.
Read all positive factors
Marriott International Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyMarriott International (MAR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$94.30B
Dividend Yield0.77%
Average Volume (3M)1.51M
Price to Earnings (P/E)37.4
Beta (1Y)0.95
Revenue Growth4.72%
EPS Growth8.81%
CountryUS
Employees414,000
SectorConsumer Cyclical
Sector Strength84
IndustryTravel Lodging
Share Statistics
EPS (TTM)9.60
Shares Outstanding260,766,300
10 Day Avg. Volume1,680,701
30 Day Avg. Volume1,507,201
Financial Highlights & Ratios
PEG Ratio2.35
Price to Book (P/B)-22.09
Price to Sales (P/S)3.18
P/FCF Ratio31.94
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$386.25Price Target Upside7.96% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering19
EPS Forecast (FY)11.72
Revenue Forecast (FY)$27.81B
Marriott International Business Overview & Revenue Model
Company Description
Marriott International, Inc. is a leading global hospitality firm responsible for managing, franchising, and licensing a wide range of accommodation options, including hotels, residential units, and timeshare resorts, on an international scale. Th...
How the Company Makes Money
Marriott primarily makes money through an “asset-light” model that emphasizes managing and franchising hotels rather than owning the underlying real estate. Key revenue streams include: (1) Franchise fees: Marriott receives recurring fees from thi...
Marriott International Earnings Call Summary
Earnings Call Date:Aug 03, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Oct 29, 2026
Earnings Call Sentiment Positive
The call contained multiple strong positive indicators — revenue, EBITDA and EPS growth; raised 2026 guidance; a record development pipeline and significant owner and loyalty initiatives — which outweigh the notable regional headwinds primarily driven by the Middle East conflict, some one-time charges and increased near-term investment spending. Management’s actions to enhance owner economics, new co-brand card agreements, technology rollouts and strong signings support a constructive outlook despite short-term regional and timing pressures.Positive Updates
Strong Global Revenue and Profit Growth
Total gross fee revenues increased 13% year-over-year to $1.58 billion; adjusted EBITDA rose 13% to $1.59 billion; adjusted diluted EPS increased 20% to $3.19.
Negative Updates
Significant Middle East Weakness
Middle East RevPAR declined 43% in Q2 due to conflict; EMEA RevPAR declined just over 5% and the Middle East is expected to reduce full-year global RevPAR by about 100 basis points versus prior year.
Read all updates
Q2-2026 Updates
Positive
Negative
Strong Global Revenue and Profit Growth
Total gross fee revenues increased 13% year-over-year to $1.58 billion; adjusted EBITDA rose 13% to $1.59 billion; adjusted diluted EPS increased 20% to $3.19.
Read all positive updates
Company Guidance
Marriott raised full-year 2026 guidance, now targeting global RevPAR growth of 3%–3.5% (with Q3 RevPAR +3.5%–4%), noting the World Cup added roughly 45 basis points to full-year RevPAR while Middle East disruption now trims about 100 basis points; gross fees are expected to rise ~11% to $6.03–$6.06 billion (Q3 gross fees +10%–11%), IMF +3%–5% for the year (Q3 IMF high single-digits to 10%), global credit card fees to rise in the high‑30% range with ~ $30 million incremental in 2026 from new U.S. deals (and a potential $100M–$125M run rate benefit by 2028 at a 26% royalty), residential branding fees +55%–65%, timeshare fees $110M–$115M, owned/leased & other revenue net $175M–$185M, adjusted EBITDA up 11%–12% to $5.97B–$6.03B (Q3 EBITDA +7%–9%), adjusted diluted EPS growth 16%–18%, adjusted effective tax rate 26%–26.5% (core cash tax in the low‑20% range), 2026 investment spending $1.25B–$1.35B (with contract acquisition ~40%–45% of spend and digital/tech ~25%), expected shareholder returns of over $4.5B, and net rooms growth likely toward the low end of the prior 4.5%–5% range (30‑month CAGR 5.2%).Marriott International Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
32
Negative
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 26.90B | 26.19B | 25.10B | 23.71B | 20.77B | 13.86B |
| Gross Profit | 5.42B | 5.59B | 5.10B | 5.12B | 4.56B | 2.80B |
| EBITDA | 4.72B | 4.49B | 4.34B | 4.38B | 3.92B | 1.90B |
| Net Income | 2.59B | 2.60B | 2.38B | 3.08B | 2.36B | 1.10B |
Balance Sheet | ||||||
| Total Assets | 28.09B | 27.54B | 26.18B | 25.67B | 24.82B | 25.55B |
| Cash, Cash Equivalents and Short-Term Investments | 462.00M | 358.00M | 396.00M | 338.00M | 507.00M | 1.39B |
| Total Debt | 17.77B | 17.08B | 15.24B | 12.76B | 11.10B | 11.24B |
| Total Liabilities | 32.61B | 31.31B | 29.17B | 26.36B | 24.25B | 24.14B |
| Stockholders Equity | -4.53B | -3.77B | -2.99B | -682.00M | 568.00M | 1.41B |
Cash Flow | ||||||
| Free Cash Flow | 3.13B | 2.61B | 2.00B | 2.72B | 2.03B | 994.00M |
| Operating Cash Flow | 3.73B | 3.21B | 2.75B | 3.17B | 2.36B | 1.18B |
| Investing Cash Flow | -840.00M | -948.00M | -734.00M | -465.00M | -297.00M | -187.00M |
| Financing Cash Flow | -3.11B | -2.32B | -1.96B | -2.86B | -2.96B | -463.00M |
Marriott International Technical Analysis
Positive
357.77
Price Trends
352.00
Positive
363.28
Negative
347.72
Positive
Market Momentum
1.94
Negative
57.74
Neutral
87.28
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 357.77 is above the 20-day moving average (MA) of 341.86, above the 50-day MA of 352.00, and above the 200-day MA of 347.72, indicating a bullish trend. The MACD of 1.94 indicates Negative momentum. The RSI at 57.74 is Neutral, neither overbought nor oversold. The STOCH value of 87.28 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.
Marriott International Risk Analysis
Marriott International disclosed 32 risk factors in its most recent earnings report. Marriott International reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Marriott International Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | $12.92B | 17.71 | 40.36% | 5.03% | 13.03% | 37.67% | |
69 Neutral | $72.79B | 46.67 | -28.13% | 0.19% | 8.74% | 4.50% | |
65 Neutral | $23.63B | 34.16 | -25.04% | 1.17% | 3.41% | -1.33% | |
62 Neutral | $94.30B | 37.36 | -66.73% | 0.77% | 4.72% | 8.81% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | $15.29B | 187.88 | 2.37% | 0.37% | 6.36% | -80.55% | |
55 Neutral | $5.38B | 25.97 | 42.06% | 2.35% | -2.21% | -35.98% |
* Consumer Cyclical Sector Average
MAR
Marriott International
355.67
96.17
37.06%
HTHT
H World Group
42.80
5.22
13.89%
H
Hyatt Hotels
158.56
15.00
10.45%
IHG
Intercontinental Hotels Group
160.80
40.94
34.15%
HLT
Hilton Worldwide Holdings
318.12
61.87
24.15%
WH
Wyndham Hotels & Resorts
71.84
-6.72
-8.56%
Marriott International Corporate Events
Business Operations and StrategyPrivate Placements and Financing
Marriott International Expands and Extends Revolving Credit Facility
Positive
Sep 24, 2026
On September 23, 2026, Marriott International entered into a Seventh Amended and Restated Credit Agreement with Bank of America and other lenders, updating its multicurrency revolving credit facility. The agreement expands total commitments from $...
Business Operations and StrategyPrivate Placements and Financing
Marriott Issues New Long-Term Notes to Raise Capital
Positive
Aug 13, 2026
On August 11, 2026, Marriott International entered into a terms agreement with a syndicate of underwriters to issue $250 million of 4.875% Series NN Notes due 2029 and $1 billion of 5.650% Series YY Notes due 2036, and the notes were issued on Aug...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.