Marriott International AI Stock Analysis
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Marriott International (MAR) AI Stock Analysis
Marriott International
(NASDAQ:MAR)
The score reflects strong operating momentum and cash generation, reinforced by upbeat guidance and growth outlook from the latest earnings call. Offsetting these positives are meaningful balance-sheet risk (negative equity and high leverage) and a demanding valuation, while technicals remain supportive but somewhat stretched.
Marriott International Key Performance Indicators (KPIs)
Revenue by GeographyBreaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Reporting moved from an aggregate “International” line to granular regional detail from 2024, revealing US & Canada as the clear growth engine—sustained strength there is powering upgraded fee, EBITDA and EPS guidance. Greater China, APEC and EMEA are recovering but are smaller and more volatile; management warns the Middle East conflict is a material near‑term drag (could shave ~100–125bps off full‑year RevPAR) that will temper international IMF upside even as development, card fee and residential fee momentum support durable earnings growth.
Marriott International (MAR) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $108.97B
- Dividend Yield
- 0.66%
- Average Volume (3M)
- 1.53M
- Price to Earnings (P/E)
- 42.4
- Beta (1Y)
- 0.81
- Revenue Growth
- 5.77%
- EPS Growth
- 5.77%
- Country
- US
- Employees
- 414,000
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Travel Lodging
Marriott International Business Overview & Revenue Model
Company Description
Marriott International, Inc. is a leading global hospitality firm responsible for managing, franchising, and licensing a wide range of accommodation options, including hotels, residential units, and timeshare resorts, on an international scale. The c...
How the Company Makes Money
Marriott primarily makes money through an “asset-light” model that emphasizes managing and franchising hotels rather than owning the underlying real estate. Key revenue streams include: (1) Franchise fees: Marriott receives recurring fees from third-...
Marriott International Earnings Call Summary
The call was strongly positive, supported by third-quarter RevPAR growth across most regions and customer segments, record development activity, higher financial results, raised 2026 guidance, and substantial expected shareholder returns. The main challenges were Middle East volatility, Greater China softness, lower own-leased revenue, weaker global construction starts, and expected international deceleration in the fourth quarter. Overall, the positive operating and financial trends significantly outweighed the identified regional and property-level pressures.
Q3-2026 Updates
Positive Updates
Negative Updates
Company Guidance
Marriott raised full year 2026 global RevPAR guidance to 4.5%-5%, with fourth-quarter global RevPAR anticipated to increase 4.5%-5%; full-year gross fees are expected to increase around 13%, IMFs to rise in the high single-digit range, full-year co-branded credit card fees to rise in the high 30% range, residential branding fees to rise over 90%, timeshare fees to be relatively in line with the prior year at $110 million-$115 million, own, lease, and other revenue, net of own, lease, and other expenses, to total $170 million-$175 million, G&A expense to rise just 1%-2%, adjusted EBITDA to rise around 13%, and adjusted diluted EPS to grow 20%-21%; investment spending is still expected to be $1.25 billion-$1.35 billion, with key money anticipated to be 40%-45% of the total amount and spending on technology expected to be another 25%-30%, while full-year 2026 capital returns to shareholders are now expected to be at least $4.8 billion, net rooms growth is expected towards the low end of the prior 4.5%-5% range with between 1% and 1.5% room deletions, and net rooms growth is expected to grow in the mid-single digit range over the next several years; preliminary 2027 year-over-year global RevPAR growth could be 3.5%-4.5%, and fourth-quarter IMFs are expected to be around flat year-over-year.
Marriott International Financial Statement Overview
Summary
Operating performance and cash generation are strong (Income Statement 78; Cash Flow 82) with resilient mid-teens operating margins and robust free cash flow. However, the balance sheet is a major risk (Balance Sheet 34) due to elevated debt and persistently negative equity, reducing financial flexibility in a demand downturn.
Income Statement
78PositiveBalance Sheet
34NegativeCash Flow
82Very Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 27.42B | 26.19B | 25.10B | 23.71B | 20.77B | 13.86B |
| Gross Profit | 5.54B | 5.59B | 5.10B | 5.12B | 4.56B | 2.80B |
| EBITDA | 5.14B | 4.79B | 4.34B | 4.38B | 3.92B | 1.90B |
| Net Income | 2.65B | 2.60B | 2.38B | 3.08B | 2.36B | 1.10B |
Balance Sheet | ||||||
| Total Assets | 28.02B | 27.54B | 26.18B | 25.67B | 24.82B | 25.55B |
| Cash, Cash Equivalents and Short-Term Investments | 453.00M | 358.00M | 396.00M | 338.00M | 507.00M | 1.39B |
| Total Debt | 17.68B | 17.08B | 15.24B | 12.76B | 11.10B | 11.24B |
| Total Liabilities | 33.11B | 31.31B | 29.17B | 26.36B | 24.25B | 24.14B |
| Stockholders Equity | -5.08B | -3.77B | -2.99B | -682.00M | 568.00M | 1.41B |
Cash Flow | ||||||
| Free Cash Flow | 3.48B | 2.61B | 2.00B | 2.72B | 2.03B | 994.00M |
| Operating Cash Flow | 4.07B | 3.21B | 2.75B | 3.17B | 2.36B | 1.18B |
| Investing Cash Flow | -458.00M | -948.00M | -734.00M | -465.00M | -297.00M | -187.00M |
| Financing Cash Flow | -3.84B | -2.32B | -1.96B | -2.86B | -2.96B | -463.00M |
Marriott International Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 423.16 is above the 20-day moving average (MA) of 408.58, above the 50-day MA of 374.81, and above the 200-day MA of 360.32, indicating a bullish trend. The MACD of 14.36 indicates Negative momentum. The RSI at 68.17 is Neutral, neither overbought nor oversold. The STOCH value of 74.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.
Marriott International Risk Analysis
Marriott International disclosed 32 risk factors in its most recent earnings report. Marriott International reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
3 New RisksMarriott International Peers Comparison
Overall Rating
HTHT74Outperform
IHG74Outperform
MAR69Neutral
HLT65Neutral
H63Neutral
WH60Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| 74Outperform | $15.14B | 20.51 | 40.36% | 4.31% | 13.03% | 37.67% | |
| 74Outperform | $26.22B | 38.03 | -25.04% | 1.06% | 3.41% | -1.33% | |
| 69Neutral | $108.97B | 42.44 | -60.74% | 0.66% | 5.77% | 5.77% | |
| 65Neutral | $83.01B | 49.88 | -28.11% | 0.16% | 8.14% | 7.14% | |
| 63Neutral | $17.53B | 94.80 | 5.70% | 0.32% | 2.83% | ― | |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| 60Neutral | $5.78B | 29.05 | 43.21% | 2.14% | 0.70% | -38.03% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| MAR | Marriott International | 423.16 | 142.61 | 50.83% | |
| HTHT | H World Group Limited | 50.39 | 7.39 | 17.20% | |
| H | Hyatt Hotels | 187.70 | 39.26 | 26.45% | |
| IHG | Intercontinental Hotels | 179.93 | 54.37 | 43.30% | |
| HLT | Hilton Worldwide Holdings Inc. | 373.09 | 107.56 | 40.51% | |
| WH | Wyndham Hotels & Resorts | 79.32 | 10.88 | 15.89% |
Marriott International Corporate Events
Marriott International Expands and Extends Revolving Credit Facility
PositiveOn September 23, 2026, Marriott International entered into a Seventh Amended and Restated Credit Agreement with Bank of America and other lenders, updating its multicurrency revolving credit facility. The agreement expands total commitments from $4.5...
Marriott Issues New Long-Term Notes to Raise Capital
PositiveOn August 11, 2026, Marriott International entered into a terms agreement with a syndicate of underwriters to issue $250 million of 4.875% Series NN Notes due 2029 and $1 billion of 5.650% Series YY Notes due 2036, and the notes were issued on August...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Nov 04, 2026
