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Marriott International (MAR) AI Stock Analysis

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MAR

Marriott International

(NASDAQ:MAR)

Select Model
Rating:69Neutral
Price Target:$456.00▲(7.76% Upside)
Action:downgraded
Date:11/04/26

The score reflects strong operating momentum and cash generation, reinforced by upbeat guidance and growth outlook from the latest earnings call. Offsetting these positives are meaningful balance-sheet risk (negative equity and high leverage) and a demanding valuation, while technicals remain supportive but somewhat stretched.

Positive Factors
Asset-Light Business ModelThe asset-light model allows Marriott to expand its branded system with less capital tied up in hotel real estate. Recurring franchise and management fees, supported by reservations, marketing, and loyalty services, can scale as room count and hotel revenue grow.
Negative Factors
Leverage and Negative EquityHigh debt combined with negative equity leaves Marriott with a limited balance-sheet cushion if hotel demand weakens. Interest obligations and refinancing needs can restrict capital allocation, while aggressive leverage increases the financial consequences of a prolonged operating downturn.

Marriott International Key Performance Indicators (KPIs)

Revenue by GeographyBreaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.

$0.00$2.00B$4.00B$6.00BMar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26
Chart Insights

Reporting moved from an aggregate “International” line to granular regional detail from 2024, revealing US & Canada as the clear growth engine—sustained strength there is powering upgraded fee, EBITDA and EPS guidance. Greater China, APEC and EMEA are recovering but are smaller and more volatile; management warns the Middle East conflict is a material near‑term drag (could shave ~100–125bps off full‑year RevPAR) that will temper international IMF upside even as development, card fee and residential fee momentum support durable earnings growth.

Data provided by:The Fly

Marriott International (MAR) vs. SPDR S&P 500 ETF (SPY)

-10%0%10%20%30%40%50%60%MAR+50.83%SPY+14.55%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$108.97B
Dividend Yield
0.66%
Average Volume (3M)
1.53M
Price to Earnings (P/E)
42.4
Beta (1Y)
0.81
Revenue Growth
5.77%
EPS Growth
5.77%
Country
US
Employees
414,000
Sector
Consumer Cyclical
Sector Strength
61
Industry
Travel Lodging

Marriott International Business Overview & Revenue Model

Company Description

Marriott International, Inc. is a leading global hospitality firm responsible for managing, franchising, and licensing a wide range of accommodation options, including hotels, residential units, and timeshare resorts, on an international scale. The c...

How the Company Makes Money

Marriott primarily makes money through an “asset-light” model that emphasizes managing and franchising hotels rather than owning the underlying real estate. Key revenue streams include: (1) Franchise fees: Marriott receives recurring fees from third-...

Marriott International Earnings Call Summary

Earnings Call Date:Nov 02, 2026(Q3-2026)|% Change Since:5.98%|Next Earnings Date:Feb 16, 2027
Earnings Call SentimentPositive

The call was strongly positive, supported by third-quarter RevPAR growth across most regions and customer segments, record development activity, higher financial results, raised 2026 guidance, and substantial expected shareholder returns. The main challenges were Middle East volatility, Greater China softness, lower own-leased revenue, weaker global construction starts, and expected international deceleration in the fourth quarter. Overall, the positive operating and financial trends significantly outweighed the identified regional and property-level pressures.

Positive Updates

Strong Third-Quarter RevPAR Growth
Global RevPAR rose 6.5% in the third quarter. U.S. and Canada RevPAR increased 7.4%, or 6.2% excluding the World Cup, while international RevPAR rose over 4%. APEC RevPAR increased more than 9%, Europe rose over 6%, and Caribbean and Latin American RevPAR rose over 3%.

Negative Updates

Middle East RevPAR Decline and Further Near-Term Pressure
Middle East RevPAR declined 12% in the third quarter, although this improved from a decline of over 40% in the second quarter. Fourth-quarter performance is expected to show a more meaningful year-over-year decline because of difficult comparisons, the cancellation of some large events in Saudi Arabia, and the region's peak tourism season. Management's preliminary 2027 outlook assumes ongoing travel disruption with gradual improvement during the year.

Company Guidance

Marriott raised full year 2026 global RevPAR guidance to 4.5%-5%, with fourth-quarter global RevPAR anticipated to increase 4.5%-5%; full-year gross fees are expected to increase around 13%, IMFs to rise in the high single-digit range, full-year co-branded credit card fees to rise in the high 30% range, residential branding fees to rise over 90%, timeshare fees to be relatively in line with the prior year at $110 million-$115 million, own, lease, and other revenue, net of own, lease, and other expenses, to total $170 million-$175 million, G&A expense to rise just 1%-2%, adjusted EBITDA to rise around 13%, and adjusted diluted EPS to grow 20%-21%; investment spending is still expected to be $1.25 billion-$1.35 billion, with key money anticipated to be 40%-45% of the total amount and spending on technology expected to be another 25%-30%, while full-year 2026 capital returns to shareholders are now expected to be at least $4.8 billion, net rooms growth is expected towards the low end of the prior 4.5%-5% range with between 1% and 1.5% room deletions, and net rooms growth is expected to grow in the mid-single digit range over the next several years; preliminary 2027 year-over-year global RevPAR growth could be 3.5%-4.5%, and fourth-quarter IMFs are expected to be around flat year-over-year.

Marriott International Financial Statement Overview

Summary

Operating performance and cash generation are strong (Income Statement 78; Cash Flow 82) with resilient mid-teens operating margins and robust free cash flow. However, the balance sheet is a major risk (Balance Sheet 34) due to elevated debt and persistently negative equity, reducing financial flexibility in a demand downturn.

Income Statement

78Positive

Balance Sheet

34Negative

Cash Flow

82Very Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue27.42B26.19B25.10B23.71B20.77B13.86B
Gross Profit5.54B5.59B5.10B5.12B4.56B2.80B
EBITDA5.14B4.79B4.34B4.38B3.92B1.90B
Net Income2.65B2.60B2.38B3.08B2.36B1.10B
Balance Sheet
Total Assets28.02B27.54B26.18B25.67B24.82B25.55B
Cash, Cash Equivalents and Short-Term Investments453.00M358.00M396.00M338.00M507.00M1.39B
Total Debt17.68B17.08B15.24B12.76B11.10B11.24B
Total Liabilities33.11B31.31B29.17B26.36B24.25B24.14B
Stockholders Equity-5.08B-3.77B-2.99B-682.00M568.00M1.41B
Cash Flow
Free Cash Flow3.48B2.61B2.00B2.72B2.03B994.00M
Operating Cash Flow4.07B3.21B2.75B3.17B2.36B1.18B
Investing Cash Flow-458.00M-948.00M-734.00M-465.00M-297.00M-187.00M
Financing Cash Flow-3.84B-2.32B-1.96B-2.86B-2.96B-463.00M

Marriott International Technical Analysis

Technical Analysis SentimentPositive
Last Price423.16

Price Trends

50DMA374.81Positive
100DMA368.49Positive
200DMA360.32Positive

Market Momentum

MACD14.36Negative
RSI68.17Neutral
STOCH74.58Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 423.16 is above the 20-day moving average (MA) of 408.58, above the 50-day MA of 374.81, and above the 200-day MA of 360.32, indicating a bullish trend. The MACD of 14.36 indicates Negative momentum. The RSI at 68.17 is Neutral, neither overbought nor oversold. The STOCH value of 74.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.

Marriott International Risk Analysis

Marriott International disclosed 32 risk factors in its most recent earnings report. Marriott International reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

3 New Risks
1.Changes in the way hotel rooms are booked could adversely impact our businessQ4, 2025
2.Disagreements with hotel owners and other counterparties could materially impact our business, operations, financial results, and growth.Q4, 2025
3.Third-party claims that we infringe the intellectual property rights of others or our failure to defend our own intellectual property rights could materially adversely affect our business.Q4, 2024

Marriott International Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

MAR against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HTHTHTHT74Outperform$15.14B20.5140.36%4.31%13.03%37.67%
IHGIHG74Outperform$26.22B38.03-25.04%1.06%3.41%-1.33%
MARMAR69Neutral$108.97B42.44-60.74%0.66%5.77%5.77%
HLTHLT65Neutral$83.01B49.88-28.11%0.16%8.14%7.14%
HH63Neutral$17.53B94.805.70%0.32%2.83%―
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
WHWH60Neutral$5.78B29.0543.21%2.14%0.70%-38.03%

* Consumer Cyclical Sector Average

Performance Comparison

0%20%40%MARHTHTHIHGHLTWHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
MAR and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
MARMarriott International423.16142.6150.83%
HTHTH World Group Limited50.397.3917.20%
HHyatt Hotels187.7039.2626.45%
IHGIntercontinental Hotels179.9354.3743.30%
HLTHilton Worldwide Holdings Inc.373.09107.5640.51%
WHWyndham Hotels & Resorts79.3210.8815.89%

Marriott International Corporate Events

Business Operations and StrategyPrivate Placements and Financing

Marriott International Expands and Extends Revolving Credit Facility

Positive
Sep 24, 2026

On September 23, 2026, Marriott International entered into a Seventh Amended and Restated Credit Agreement with Bank of America and other lenders, updating its multicurrency revolving credit facility. The agreement expands total commitments from $4.5...

Business Operations and StrategyPrivate Placements and Financing

Marriott Issues New Long-Term Notes to Raise Capital

Positive
Aug 13, 2026

On August 11, 2026, Marriott International entered into a terms agreement with a syndicate of underwriters to issue $250 million of 4.875% Series NN Notes due 2029 and $1 billion of 5.650% Series YY Notes due 2036, and the notes were issued on August...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 04, 2026