Marriott International (MAR)
NASDAQ:MAR
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Marriott International
(NASDAQ:MAR)
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Rating:66Neutral
Price Target:
$378.00
▲(0.02% Upside)
Action:Reiterated
Date:05/14/26
The score is driven primarily by strong operating profitability and cash generation, supported by a constructive (raised) outlook from the latest earnings call. The main offsets are elevated balance-sheet risk (high debt and negative equity) and a relatively expensive valuation, with technicals currently mixed and slightly soft in the near term.
Positive Factors
Asset-light franchise model
Marriott’s fee-centric, asset-light model lets it scale room counts and brand reach without proportionate capital outlays. That structure produces recurring base, incentive and franchise fees, supports margin durability, and decouples growth from heavy property investment risk over the medium term.
Negative Factors
High leverage & negative equity
Substantial leverage and negative equity weaken financial flexibility and increase vulnerability to revenue shocks. With operating cash covering only a fraction of total debt annually, balance-sheet constraints could limit strategic options, increase financing costs, and pressure returns if travel demand softens.
Read all positive and negative factors
Positive Factors
Negative Factors
Asset-light franchise model
Marriott’s fee-centric, asset-light model lets it scale room counts and brand reach without proportionate capital outlays. That structure produces recurring base, incentive and franchise fees, supports margin durability, and decouples growth from heavy property investment risk over the medium term.
Read all positive factors
Marriott International Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyMarriott International (MAR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$98.56B
Dividend Yield0.84%
Average Volume (3M)1.40M
Price to Earnings (P/E)39.1
Beta (1Y)1.04
Revenue Growth4.69%
EPS Growth8.46%
CountryUS
Employees418,000
SectorConsumer Cyclical
Sector Strength84
IndustryTravel Lodging
Share Statistics
EPS (TTM)9.53
Shares Outstanding263,688,630
10 Day Avg. Volume1,473,642
30 Day Avg. Volume1,400,251
Financial Highlights & Ratios
PEG Ratio2.31
Price to Book (P/B)-22.09
Price to Sales (P/S)3.18
P/FCF Ratio31.94
Enterprise Value/Market Cap1.17
Enterprise Value/Revenue4.33
Enterprise Value/Gross Profit20.26
Enterprise Value/Ebitda25.03
Forecast
1Y Price Target
$393.17Price Target Upside4.03% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering18
EPS Forecast (FY)11.58
Revenue Forecast (FY)$27.92B
Marriott International Business Overview & Revenue Model
Company Description
Marriott International, Inc. operates, franchises, and licenses hotel, residential, and timeshare properties worldwide. The company operates through U.S. and Canada, and International segments. It operates its properties under the JW Marriott, The...
How the Company Makes Money
Marriott primarily makes money through an “asset-light” model in which it earns fees for managing and franchising hotels that are largely owned by third-party property owners. Key revenue streams include: (1) Base management fees: recurring fees p...
Marriott International Earnings Call Summary
Earnings Call Date:May 06, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 04, 2026
Earnings Call Sentiment Positive
The call conveyed solid operational and financial momentum — above-guidance Q1 RevPAR, double-digit fee and earnings growth, robust development activity and technology/AI initiatives — while acknowledging a significant near-term headwind from the Middle East conflict (material March Q1 decline and an expected Q2 trough) and some regional softness (Mexico, APAC airlift effects). Management raised full-year revenue and earnings targets and reiterated strong capital return plans, but flagged ongoing uncertainty tied to conflict-related demand and pending credit-card deal timing.Positive Updates
Global RevPAR Growth and Raised Guidance
Global RevPAR rose 4.2% in Q1 and management raised full-year global RevPAR guidance to +2% to +3% (up from prior guidance), reflecting outperformance in Q1 and continued strength in U.S. & Canada and Greater China.
Negative Updates
Significant Middle East Impact
Conflict in the Middle East drove severe disruption: March RevPAR in the Middle East declined over 30%. Management expects Q2 to be the hardest hit (~50% RevPAR reduction in the region for Q2) and estimates the conflict could subtract ~100–125 basis points from full-year global RevPAR.
Read all updates
Q1-2026 Updates
Positive
Negative
Global RevPAR Growth and Raised Guidance
Global RevPAR rose 4.2% in Q1 and management raised full-year global RevPAR guidance to +2% to +3% (up from prior guidance), reflecting outperformance in Q1 and continued strength in U.S. & Canada and Greater China.
Read all positive updates
Company Guidance
Marriott raised full-year 2026 global RevPAR guidance to +2.0%–3.0% and now expects net rooms growth of 4.5%–5.0% (with typical 1.0%–1.5% deletions), a global pipeline of ~618,000 rooms (up >5% YoY) with 43% under construction, and record signings up 9% YoY; full-year gross fees were raised to $5.93B–$5.99B (up ~9%–10%), IMFs are expected to be roughly flat, co‑branded credit‑card fees ≈ +35%, residential branding fees +45%–50%, timeshare fees $110M–$115M, and owned/leased & other net $215M–$225M. Management expects 2026 adjusted EBITDA of $5.88B–$5.97B, adjusted diluted EPS $11.38–$11.63 (≈ +14%–16%), an adjusted effective tax rate of 26.0%–26.5% (core tax rate in the low‑20s), G&A up ~1%–3%, investment spend $1.05B–$1.15B (≈35%–40% on contract investment, ~30%–35% on tech), and >$4.4B returned to shareholders; a 1‑ppt change in full‑year RevPAR is roughly $55M–$65M in RevPAR‑related fees. Near‑term, Q2 RevPAR is guided to +1.5%–2.5%, Q2 gross fees +10%–11%, Q2 IMFs down mid‑single digits, Q2 adjusted EBITDA +8%–10% (with Q2 G&A up mid‑to‑high single digits), while guidance assumes the Middle East conflict could shave ~100–125 bps from full‑year RevPAR and the World Cup will add ~30–35 bps.Marriott International Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
34
Negative
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 26.58B | 26.19B | 25.10B | 23.71B | 20.77B | 13.86B |
| Gross Profit | 5.68B | 5.59B | 5.10B | 5.12B | 4.56B | 2.80B |
| EBITDA | 4.60B | 4.49B | 4.34B | 4.38B | 3.92B | 1.90B |
| Net Income | 2.58B | 2.60B | 2.38B | 3.08B | 2.36B | 1.10B |
Balance Sheet | ||||||
| Total Assets | 27.86B | 27.54B | 26.18B | 25.67B | 24.82B | 25.55B |
| Cash, Cash Equivalents and Short-Term Investments | 454.00M | 358.00M | 396.00M | 338.00M | 507.00M | 1.39B |
| Total Debt | 16.53B | 17.08B | 15.24B | 12.76B | 11.10B | 11.24B |
| Total Liabilities | 31.95B | 31.31B | 29.17B | 26.36B | 24.25B | 24.14B |
| Stockholders Equity | -4.09B | -3.77B | -2.99B | -682.00M | 568.00M | 1.41B |
Cash Flow | ||||||
| Free Cash Flow | 3.11B | 2.61B | 2.00B | 2.72B | 2.03B | 994.00M |
| Operating Cash Flow | 3.42B | 3.21B | 2.75B | 3.17B | 2.36B | 1.18B |
| Investing Cash Flow | -954.00M | -948.00M | -734.00M | -465.00M | -297.00M | -187.00M |
| Financing Cash Flow | -2.55B | -2.32B | -1.96B | -2.86B | -2.96B | -463.00M |
Marriott International Technical Analysis
Positive
377.93
Price Trends
355.61
Positive
342.60
Positive
311.08
Positive
Market Momentum
6.75
Negative
60.52
Neutral
59.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 377.93 is above the 20-day moving average (MA) of 364.60, above the 50-day MA of 355.61, and above the 200-day MA of 311.08, indicating a bullish trend. The MACD of 6.75 indicates Negative momentum. The RSI at 60.52 is Neutral, neither overbought nor oversold. The STOCH value of 59.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.
Marriott International Risk Analysis
Marriott International disclosed 32 risk factors in its most recent earnings report. Marriott International reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Marriott International Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | $13.70B | 18.54 | 41.70% | 3.60% | 9.63% | 59.04% | |
71 Outperform | $23.51B | 38.33 | -23.50% | 1.21% | 5.59% | 26.44% | |
66 Neutral | $98.56B | 39.15 | -74.11% | 0.84% | 4.69% | 8.46% | |
64 Neutral | $75.77B | 49.21 | -29.63% | 0.21% | 8.72% | 3.05% | |
62 Neutral | $17.44B | -516.75 | -1.00% | 0.36% | 7.74% | -104.45% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
59 Neutral | $6.10B | 31.30 | 37.33% | 2.13% | 1.41% | -40.51% |
* Consumer Cyclical Sector Average
MAR
Marriott International
376.75
117.12
45.11%
HTHT
H World Group
44.84
11.05
32.71%
H
Hyatt Hotels
185.92
55.45
42.50%
IHG
Intercontinental Hotels Group
160.50
46.23
40.45%
HLT
Hilton Worldwide Holdings
331.37
82.45
33.12%
WH
Wyndham Hotels & Resorts
80.11
0.12
0.15%
Marriott International Corporate Events
Executive/Board ChangesShareholder Meetings
Marriott Shareholders Endorse Board, Pay and Auditor Slate
Positive
May 13, 2026
On May 8, 2026, Marriott International, Inc. held its Annual Meeting of Stockholders, where investors elected 12 director nominees, including CEO Anthony Capuano and Chairman David Marriott, each receiving strong majority support despite modest op...
Business Operations and StrategyPrivate Placements and FinancingRegulatory Filings and Compliance
Marriott Issues New Senior Notes to Bolster Liquidity
Positive
Feb 20, 2026
On February 18, 2026, Marriott International, Inc. entered into a terms agreement with a syndicate of underwriters to issue two tranches of senior notes: $600 million of 4.500% Series WW Notes due 2033 and $850 million of 5.100% Series XX Notes du...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.