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BuySell Technologies Co., Ltd.
(7685)
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Rating:62Neutral
Price Target:
¥2,921.00
▼(-39.77% Downside)
Action:Downgraded
Date:08/18/26
The score is primarily supported by solid financial performance: strong growth and significantly improved 2025 cash flow, tempered by elevated leverage and uneven historical cash-flow quality. Technical indicators are mixed with negative MACD limiting momentum support, and valuation is relatively expensive (P/E ~28 with a low dividend yield), which caps the overall score.
Positive Factors
Strong revenue growth
Sustained multi-year revenue expansion indicates that BuySell Technologies is enlarging its reuse-market activity and customer reach. The renewed acceleration in 2025 supports continued operating scale, creates more inventory for resale, and provides a durable base for future earnings growth.
Negative Factors
Elevated leverage
High debt relative to equity increases the company’s sensitivity to earnings volatility and financing conditions. Interest and repayment requirements can restrict capital allocation, while weaker operating performance would leave less flexibility to invest in growth or absorb pressure across the resale cycle.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong revenue growth
Sustained multi-year revenue expansion indicates that BuySell Technologies is enlarging its reuse-market activity and customer reach. The renewed acceleration in 2025 supports continued operating scale, creates more inventory for resale, and provides a durable base for future earnings growth.
Read all positive factors
BuySell Technologies Co., Ltd. (7685) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥169.26B
Dividend Yield0.45%
Average Volume (3M)374.42K
Price to Earnings (P/E)20.2
Beta (1Y)0.47
Revenue Growth57.65%
EPS Growth100.02%
CountryJP
Employees2,466
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Retail
Share Statistics
EPS (TTM)136.79
Shares Outstanding61,919,760
10 Day Avg. Volume370,780
30 Day Avg. Volume374,416
Financial Highlights & Ratios
PEG Ratio0.25
Price to Book (P/B)6.80
Price to Sales (P/S)1.45
P/FCF Ratio20.51
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
¥4,800.00Price Target Upside-1.03% Downside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)161.13
Revenue Forecast (FY)¥141.46B
BuySell Technologies Co., Ltd. Business Overview & Revenue Model
Company Description
BuySell Technologies Co.,Ltd. operates a prominent resale business in Japan, specializing in the acquisition and distribution of used kimonos and a variety of branded items. Under the "BuySell" brand, the company procures goods such as kimonos, st...
How the Company Makes Money
BuySell Technologies generates revenue primarily through the resale of pre-owned items it acquires from customers: it purchases goods (via appraisal and buying services), then sells those goods through resale channels, earning a gross margin equal...
BuySell Technologies Co., Ltd. Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
56
Neutral
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 124.96B | 100.61B | 59.97B | 42.57B | 33.72B | 24.79B |
| Gross Profit | 65.36B | 53.29B | 31.66B | 24.49B | 19.86B | 14.49B |
| EBITDA | 15.48B | 10.96B | 5.79B | 3.83B | 4.26B | 2.58B |
| Net Income | 8.46B | 5.27B | 2.41B | 1.45B | 2.27B | 1.31B |
Balance Sheet | ||||||
| Total Assets | 65.13B | 54.72B | 46.58B | 21.49B | 17.80B | 10.29B |
| Cash, Cash Equivalents and Short-Term Investments | 28.63B | 19.98B | 13.22B | 7.76B | 7.01B | 4.77B |
| Total Debt | 25.79B | 23.99B | 26.92B | 8.07B | 5.05B | 3.12B |
| Total Liabilities | 37.79B | 33.29B | 34.09B | 12.88B | 9.56B | 5.69B |
| Stockholders Equity | 27.34B | 21.43B | 12.49B | 8.61B | 8.24B | 4.59B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | 7.11B | 1.76B | 685.64M | 2.71B | 1.92B |
| Operating Cash Flow | 0.00 | 7.52B | 2.13B | 1.24B | 2.97B | 2.08B |
| Investing Cash Flow | 0.00 | -1.13B | -14.44B | -1.61B | -2.35B | -449.67M |
| Financing Cash Flow | 0.00 | 394.66M | 17.82B | 1.05B | 1.59B | -478.68M |
BuySell Technologies Co., Ltd. Technical Analysis
Negative
4850.00
Price Trends
3098.30
Negative
3347.25
Negative
3072.74
Negative
Market Momentum
-100.69
Positive
38.36
Neutral
8.53
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7685, the sentiment is Negative. The current price of 4850 is above the 20-day moving average (MA) of 2956.00, above the 50-day MA of 3098.30, and above the 200-day MA of 3072.74, indicating a bearish trend. The MACD of -100.69 indicates Positive momentum. The RSI at 38.36 is Neutral, neither overbought nor oversold. The STOCH value of 8.53 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:7685.
BuySell Technologies Co., Ltd. Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | ¥91.66B | 9.59 | ― | 1.46% | 16.16% | 176.37% | |
75 Outperform | ¥51.10B | 18.24 | ― | 1.24% | 9.16% | 47.03% | |
71 Outperform | ¥35.52B | 10.43 | ― | 3.32% | 23.51% | 56.52% | |
70 Outperform | ¥46.20B | 13.46 | ― | 2.30% | 15.56% | 21.99% | |
62 Neutral | ¥169.26B | 20.24 | ― | 0.45% | 57.65% | 100.02% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
49 Neutral | ¥25.88B | 7.20 | ― | 2.35% | 22.26% | ― |
* General Sector Average
JP:7685
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100.10%
BuySell Technologies Co., Ltd. Corporate Events
BuySell Technologies Moves to Expand Overseas via China-Based Joint Venture
Oct 1, 2026
BuySell Technologies’ consolidated subsidiary, BuySell China, has finalized an agreement with JISHELI founder He Liangliang to establish JUXIJINGYAO (Hangzhou) E-commerce Technology Co., Ltd. in Hangzhou, China. The new joint venture, capita...
BuySell Technologies Posts Strong August Growth in Home Visit Purchases
Sep 17, 2026
BuySell Technologies reported that August 2026 purchases in its Home Visit Purchase Segment reached 1,835 million yen, up 61% year-on-year, driven by a steady rise in high-value items and home visits performing in line with plan. The company maint...
BuySell Technologies to Acquire HKS Victory Japan and Expand Kyushu Reuse Network
Sep 17, 2026
BuySell Technologies Co., Ltd. has resolved to acquire all shares of HKS Victory Japan Inc., operator of the “Kaitori Senmon Tokyo Ichiba” reuse purchase stores, to make it a wholly owned subsidiary as part of its regional dominance st...
BuySell Technologies Sees Limited Gold Impact, Targets Strong Home-Visit Growth
Aug 20, 2026
BuySell Technologies has clarified that its home visit purchase business, driven mainly by customer demand to declutter household items, is only modestly exposed to gold market price swings and other precious metal fluctuations. As a result, the c...
BuySell Technologies’ Home Visit Purchases Jump 34% in July on Strong Visit Growth
Aug 14, 2026
BuySell Technologies reported strong July 2026 performance in its core Home Visit Purchase Segment, highlighting both higher transaction values and increased customer visits. The company continues to leverage branding and standardized revisit oper...
BuySell Technologies Revises FY2026 Outlook and Mid-Term Plan
Aug 14, 2026
BuySell Technologies has presented its financial results for the second quarter of fiscal 2026, outlining performance across business segments and key performance indicators. The disclosure aims to update investors on current results while framing...
BuySell Technologies to Launch China-Based Joint Venture to Drive Global Live Commerce Expansion
Aug 14, 2026
BuySell Technologies has approved a basic agreement under which its Chinese subsidiary, Hainan BuySell Used Technology, and Chinese entrepreneur Wu Changhao will establish a joint venture in Hangzhou to expand overseas live commerce sales of pre-o...
BuySell Technologies Raises 2027 Earnings Targets Under Mid-Term Plan
Aug 14, 2026
BuySell Technologies has again raised its financial guidance for the final year of its Mid-Term Management Plan 2027, citing strong execution of business strategies and steady interim results. The plan, covering fiscal years 2025 to 2027, has alre...
BuySell Technologies Raises 2026 Profit and Dividend Forecasts After Group Integration
Aug 14, 2026
BuySell Technologies Co., Ltd., a TSE Growth Market-listed company in Japan’s reuse and resale industry, generates revenue by monetizing second-hand goods through an expanding group structure. The firm pursues growth via MA and group integra...
BuySell Technologies Delivers Strong First-Half Growth and Raises Full-Year Outlook
Aug 14, 2026
BuySell Technologies Co., Ltd., listed on the Tokyo Stock Exchange, reported a sharp expansion in its operations for the six months ended June 30, 2026, under Japanese GAAP. The company has increased total assets and shareholders’ equity, wh...
BuySell Technologies Posts Strong June Growth in Home Visit Purchases and Revisit Rates
Jul 17, 2026
BuySell Technologies reported solid growth in its Home Visit Purchase Segment for June 2026, with purchases reaching 1,754 million yen, 116 percent year-on-year, and cumulative first-half purchases of 10,739 million yen, up 135 percent. Management...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.