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Hard Off Corporation Co., Ltd. (JP:2674)
:2674
Japanese Market
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Hard Off Corporation Co., Ltd. (2674) AI Stock Analysis

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JP:2674

Hard Off Corporation Co., Ltd.

(2674)

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Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
¥3,075.00
▲(53.52% Upside)
Action:Reiterated
Date:08/17/26
The score is driven primarily by strong financial performance (notably revenue growth and improved operating margins) tempered by increased leverage and uneven cash conversion. Valuation is a clear positive with a modest P/E and a ~3% dividend yield. Technicals are supportive longer-term but show near-term weakness with the price below the 20-day average and neutral momentum readings.
Positive Factors
Strong Revenue Growth
The sustained revenue expansion indicates growing customer demand and effective scaling of the recommerce store network. Continued growth broadens the company’s purchasing base, supports inventory availability, and strengthens its ability to spread fixed operating costs.
Negative Factors
Sharp Increase in Debt
The rapid rise in borrowings reduces financial flexibility and increases exposure to funding costs, even though overall leverage remains moderate. Sustained debt growth could constrain store expansion or shareholder returns if profitability weakens.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
The sustained revenue expansion indicates growing customer demand and effective scaling of the recommerce store network. Continued growth broadens the company’s purchasing base, supports inventory availability, and strengthens its ability to spread fixed operating costs.
Read all positive factors

Hard Off Corporation Co., Ltd. (2674) vs. iShares MSCI Japan ETF (EWJ)

Hard Off Corporation Co., Ltd. Business Overview & Revenue Model

Company Description
Hard Off Corporation Co.,Ltd. operates reuse shops in Japan. It operates through Reuse Business and FC Business segments. The company’s shops offer TVs, audio and video products, computers, games, watches, cameras, smartphones, tablets, sets and p...
How the Company Makes Money
Hard Off primarily makes money by purchasing used goods from consumers (and other supply channels) and reselling them at a markup through its network of secondhand stores. The core revenue stream is in-store retail sales of pre-owned merchandise; ...

Hard Off Corporation Co., Ltd. Financial Statement Overview

Summary
Strong multi-year revenue growth and improved operating margin support a solid profitability profile. The main offsets are the sharp increase in debt in 2026 and weaker/volatile cash conversion (free cash flow consistently below net income and asset coverage trending down).
Income Statement
82
Very Positive
Balance Sheet
74
Positive
Cash Flow
58
Neutral
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue41.87B39.28B33.53B30.11B27.04B24.51B
Gross Profit28.44B26.72B23.00B20.66B18.59B16.84B
EBITDA4.87B4.70B4.11B3.59B3.01B2.14B
Net Income3.43B2.52B2.31B2.09B1.65B1.04B
Balance Sheet
Total Assets32.03B31.60B26.39B23.79B21.27B19.05B
Cash, Cash Equivalents and Short-Term Investments3.77B3.31B3.01B3.02B2.91B2.60B
Total Debt6.60B6.35B3.18B2.43B2.15B2.25B
Total Liabilities12.04B11.27B8.02B6.79B5.92B5.30B
Stockholders Equity19.88B20.22B18.27B16.90B15.28B13.69B
Cash Flow
Free Cash Flow0.001.19B822.66M737.75M1.13B963.62M
Operating Cash Flow0.002.47B2.14B1.87B1.77B1.48B
Investing Cash Flow0.00-2.71B-1.84B-1.20B-820.75M-219.54M
Financing Cash Flow0.00521.42M-334.41M-587.97M-714.03M-899.69M

Hard Off Corporation Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2003.00
Price Trends
50DMA
2735.62
Negative
100DMA
2486.19
Positive
200DMA
2198.96
Positive
Market Momentum
MACD
-19.53
Positive
RSI
42.77
Neutral
STOCH
21.97
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2674, the sentiment is Neutral. The current price of 2003 is below the 20-day moving average (MA) of 2801.20, below the 50-day MA of 2735.62, and below the 200-day MA of 2198.96, indicating a neutral trend. The MACD of -19.53 indicates Positive momentum. The RSI at 42.77 is Neutral, neither overbought nor oversold. The STOCH value of 21.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:2674.

Hard Off Corporation Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥52.04B14.822.19%15.56%21.99%
72
Outperform
¥22.50B18.473.53%0.66%-1.96%
71
Outperform
¥37.48B10.833.77%23.51%56.52%
68
Neutral
¥52.99B19.181.32%9.16%47.03%
62
Neutral
¥201.40B23.870.64%57.65%100.02%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
¥28.56B7.780.95%22.26%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2674
Hard Off Corporation Co., Ltd.
2,672.00
949.95
55.16%
JP:3093
Treasure Factory Co., Ltd.
2,148.00
380.66
21.54%
JP:3179
Syuppin Co., Ltd.
1,213.00
33.26
2.82%
JP:7685
BuySell Technologies Co., Ltd.
3,275.00
1,586.25
93.93%
JP:9270
Valuence Holdings, Inc.
2,028.00
1,038.00
104.85%
JP:9278
BOOKOFF GROUP HOLDINGS LIMITED
3,025.00
1,536.40
103.21%

Hard Off Corporation Co., Ltd. Corporate Events

Hard Off Reports Strong Year-on-Year Sales Growth at Directly Operated Reuse Stores
Aug 10, 2026
Hard Off Corporation Co., Ltd., a Prime Market-listed Japanese reuse retailer, operates a multi-brand portfolio of secondhand chains including HARD OFF, OFF HOUSE, Hobby OFF, Liquor OFF, BOOK OFF, MODE OFF and Garage OFF. The group, together with ...
Hard Off Delivers Record 1Q Results and Expands Secondhand Store Network
Aug 6, 2026
Hard Off Corporation reported record first-quarter consolidated results for the fiscal year ending March 2027, with net sales up 30 percent to ¥11.25 billion and profits at all levels reaching new highs. Growth was driven by an 8.9 percent in...
Hard Off Delivers Profit Surge and Plans Higher Dividend for FY2027
Aug 6, 2026
Hard Off Corporation reported strong consolidated results for the first quarter of the fiscal year ending March 2027, with net sales rising 30.0% year on year to ¥11,251 million and operating profit up 34.4% to ¥1,058 million, while quar...
Hard Off Posts Strong Year‑on‑Year Sales and Expands Reuse Store Network
Jul 10, 2026
Hard Off Corporation reported monthly year‑on‑year sales data for its directly operated stores, covering its various reuse-focused chains and consolidated subsidiaries EcoPlus and Econos, alongside updated store counts by brand and for...
Hard Off Releases Monthly Sales and Store Count Data for Fiscal 2026-27
Jun 10, 2026
Hard Off Corporation reported monthly year-on-year sales data for its directly operated stores for the fiscal year ending March 31, 2027, covering domestic and overseas operations across its various OFF-branded formats. The disclosure also detaile...
Hard Off Discloses Parent Yamamoto Asset’s Fiscal 2026 Balance Sheet
May 29, 2026
Hard Off has disclosed that its parent company, Yamamoto Asset Co., Ltd., has finalized financial results for the fiscal year ended February 2026, providing an updated picture of the balance sheet and capital structure at the top of the group. Yam...
Hard Off Clarifies Relationship With Controlling Shareholder Yamamoto Asset
May 29, 2026
Hard Off Corporation has disclosed that Yamamoto Asset Co., Ltd. is an affiliated company and its controlling shareholder, holding 33.60% of the company’s voting rights as of March 31, 2026. Despite this significant stake and the fact that o...
Hard Off Renews Takeover Defense Policy to Protect Corporate Value
May 25, 2026
Hard Off Corporation has decided to renew its takeover response policy, originally introduced in 2008, subject to shareholder approval at the upcoming 54th annual general meeting. The plan is designed to prevent control of the company’s fina...
Hard Off Raises Year-End Dividend, Reaffirming Stable Shareholder Return Policy
May 25, 2026
Hard Off Corporation has approved a year-end dividend of ¥85 per share for the fiscal year ended March 31, 2026, with a total payout of ¥1,182 million, up from ¥78 per share in the previous year. The dividend, with an effective date...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 17, 2026