istyle Inc.
istyle Inc., headquartered in Tokyo, Japan, is a prominent digital beauty enterprise best known for its flagship global beauty portal, @cosme. Beyond this central hub, the company has cultivated a comprehensive ecosystem of beauty-focused digital and retail offerings. These include the @cosme shopping e-commerce platform, physical @cosme stores, the @cosme Career job board for the beauty sector, the @cosme point rewards program, and @cosme Q&A for community knowledge sharing. It also provides BLOOMBOX by @cosme, a curated monthly beauty product sample subscription service, and @cosme blog, a platform for beauty experts to share insights. istyle's digital portfolio extends beyond beauty, encompassing lifestyle and wellness platforms such as Mogu-Navi and eatsmart for food information, Kusupa and Cooking School Park for culinary education resources, and 1dp, offering personalized weekly diet plans. Further enriching its media presence are BeautyTech.jp, a digital magazine, and MakeupAlley, a beauty community site, alongside @cosmo nippon, which aggregates user feedback from @cosme. Beyond its digital platforms, istyle Inc. operates across various facets of the beauty and lifestyle industries. It engages in the comprehensive supply chain of beauty products, including wholesale, retail, and import/export, while also providing import, sales, and marketing support to cosmetics manufacturers. The company specializes in digital content creation, management, and editing for the beauty sector, alongside operating cross-border Multi-Channel Networks (MCNs) and other beauty-focused media outlets. Its service portfolio further encompasses influencer marketing, web advertising agency services, and strategic shop planning, development, and operational support. Additionally, istyle offers PR and communication services for cosmetic brands, targeting women's and beauty publications and websites. It also extends to human resources, offering general temporary staffing and job placement services, and provides promotional support for both the retail and logistics industries. Furthermore, the company develops and markets lifestyle and intimate care products under its @cosme touch brand. Originally established as I-Style Co., Ltd. in 1999, the company adopted its current name, istyle Inc., in April 2000.