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Hakuten Corporation
(2173)
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Rating:78Outperform
Price Target:
¥879.00
▲(22.59% Upside)
Action:Upgraded
Date:08/19/26
The score is driven primarily by strong recent financial performance (accelerating growth, improving profitability, and stronger free cash flow) and very attractive valuation (low P/E and high dividend yield). These positives are partially offset by only neutral-to-mixed technical signals, with the stock still below its longer-term moving averages.
Positive Factors
Accelerating revenue and margin growth
Accelerating revenue alongside expanding gross, EBIT, and net margins indicates stronger operating leverage and improving earnings quality. If sustained, this combination can support reinvestment, strengthen the company’s competitive position, and create a more durable profit base over the next several quarters.
Negative Factors
Historical earnings cyclicality
The prior loss-making year and negative operating margins demonstrate that profitability has not been consistently resilient across cycles. A demand slowdown could therefore pressure margins and earnings again, making recent improvement encouraging but not yet proof of a permanently less cyclical business model.
Read all positive and negative factors
Positive Factors
Negative Factors
Accelerating revenue and margin growth
Accelerating revenue alongside expanding gross, EBIT, and net margins indicates stronger operating leverage and improving earnings quality. If sustained, this combination can support reinvestment, strengthen the company’s competitive position, and create a more durable profit base over the next several quarters.
Read all positive factors
Hakuten Corporation (2173) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥12.44B
Dividend Yield4.28%
Average Volume (3M)12.21K
Price to Earnings (P/E)6.8
Beta (1Y)0.54
Revenue Growth26.42%
EPS Growth58.92%
CountryJP
Employees586
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)113.67
Shares Outstanding16,294,320
10 Day Avg. Volume9,220
30 Day Avg. Volume12,213
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)2.65
Price to Sales (P/S)0.57
P/FCF Ratio5.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Hakuten Corporation Business Overview & Revenue Model
Company Description
Hakuten Corporation, established in 1967 and headquartered in Tokyo, Japan, delivers a comprehensive array of marketing solutions throughout the Japanese market. Their extensive service portfolio includes orchestrating various promotional events f...
Hakuten Corporation Financial Statement Overview
Summary
Income Statement
83
Very Positive
Balance Sheet
78
Positive
Cash Flow
81
Very Positive
| Breakdown | TTM | Dec 2025 | Mar 2025 | Dec 2023 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 24.13B | 23.34B | 18.85B | 17.52B | 13.94B | 10.63B |
| Gross Profit | 7.59B | 7.49B | 5.69B | 5.29B | 3.88B | 3.13B |
| EBITDA | 2.54B | 2.75B | 1.53B | 1.51B | 827.80M | 644.24M |
| Net Income | 1.78B | 1.91B | 999.21M | 905.25M | 553.63M | 760.81M |
Balance Sheet | ||||||
| Total Assets | 8.86B | 10.18B | 7.90B | 7.67B | 4.94B | 4.78B |
| Cash, Cash Equivalents and Short-Term Investments | 3.35B | 4.50B | 2.64B | 2.53B | 1.03B | 1.58B |
| Total Debt | 1.05B | 1.27B | 1.74B | 2.21B | 1.09B | 1.05B |
| Total Liabilities | 3.47B | 5.18B | 4.54B | 5.03B | 2.95B | 3.03B |
| Stockholders Equity | 5.38B | 5.00B | 3.35B | 2.64B | 1.99B | 1.74B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | 2.65B | 997.51M | 707.27M | -56.88M | 421.93M |
| Operating Cash Flow | 0.00 | 2.70B | 1.10B | 1.09B | 114.07M | 487.78M |
| Investing Cash Flow | 0.00 | -53.03M | -169.32M | -625.07M | -334.39M | 513.70M |
| Financing Cash Flow | 0.00 | -799.59M | -816.53M | 1.03B | -328.90M | -1.44B |
Hakuten Corporation Technical Analysis
Positive
717.00
Price Trends
713.82
Positive
716.50
Positive
818.58
Negative
Market Momentum
9.89
Negative
69.50
Neutral
94.40
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2173, the sentiment is Positive. The current price of 717 is below the 20-day moving average (MA) of 722.95, above the 50-day MA of 713.82, and below the 200-day MA of 818.58, indicating a neutral trend. The MACD of 9.89 indicates Negative momentum. The RSI at 69.50 is Neutral, neither overbought nor oversold. The STOCH value of 94.40 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2173.
Hakuten Corporation Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | ¥12.44B | 6.78 | ― | 4.28% | 26.42% | 58.92% | |
76 Outperform | ¥104.84B | 18.09 | ― | 5.40% | 7.63% | 69.82% | |
71 Outperform | ¥28.85B | 9.66 | ― | 5.41% | 2.87% | 0.74% | |
67 Neutral | ¥9.84B | 18.04 | ― | 2.07% | 10.50% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
51 Neutral | ¥14.99B | -5.42 | ― | 6.90% | -55.40% | -157.50% | |
45 Neutral | ¥9.37B | 4.80 | ― | ― | 10.01% | ― |
* Communication Services Sector Average
JP:2173
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.