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Hakuten Corporation (JP:2173)
:2173
Japanese Market
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Hakuten Corporation (2173) AI Stock Analysis

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JP:2173

Hakuten Corporation

(2173)

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Outperform 78 (OpenAI - Gpt-5.6Sol)
Rating:78Outperform
Price Target:
¥804.00
▲(12.61% Upside)
Action:Upgraded
Date:08/19/26
The score is driven primarily by strong recent financial performance (accelerating growth, improving profitability, and stronger free cash flow) and very attractive valuation (low P/E and high dividend yield). These positives are partially offset by only neutral-to-mixed technical signals, with the stock still below its longer-term moving averages.
Positive Factors
Accelerating revenue and margin growth
Accelerating revenue and expanding gross, EBIT, and net margins indicate stronger operating execution and customer demand. If sustained, this combination can support durable earnings growth and improve the company’s ability to reinvest in its advertising services.
Negative Factors
Historical earnings cyclicality
The prior loss-making year demonstrates that profitability is not guaranteed across cycles. Advertising demand can weaken with broader economic conditions, so the recent margin expansion may prove less durable if client budgets contract or operating costs rise.
Read all positive and negative factors
Positive Factors
Negative Factors
Accelerating revenue and margin growth
Accelerating revenue and expanding gross, EBIT, and net margins indicate stronger operating execution and customer demand. If sustained, this combination can support durable earnings growth and improve the company’s ability to reinvest in its advertising services.
Read all positive factors

Hakuten Corporation (2173) vs. iShares MSCI Japan ETF (EWJ)

Hakuten Corporation Business Overview & Revenue Model

Company Description
Hakuten Corporation, established in 1967 and headquartered in Tokyo, Japan, delivers a comprehensive array of marketing solutions throughout the Japanese market. Their extensive service portfolio includes orchestrating various promotional events f...

Hakuten Corporation Financial Statement Overview

Summary
Strong recent fundamentals: revenue growth accelerated (2025 +22.24% after 2024 +7.59%), margins expanded (net margin 8.20%, EBIT margin 11.11%), and cash generation stepped up (operating cash flow 2.70B; free cash flow 2.65B with ~0.98x FCF/net income). Main risk is historical cyclicality/volatility, including a loss-making year and prior periods of weaker/negative free cash flow.
Income Statement
83
Very Positive
Balance Sheet
78
Positive
Cash Flow
81
Very Positive
BreakdownTTMDec 2025Mar 2025Dec 2023Mar 2023Mar 2022
Income Statement
Total Revenue23.91B23.34B18.85B17.52B13.94B10.63B
Gross Profit7.49B7.49B5.69B5.29B3.88B3.13B
EBITDA2.59B2.75B1.53B1.51B827.80M644.24M
Net Income1.82B1.91B999.21M905.25M553.63M760.81M
Balance Sheet
Total Assets8.52B10.18B7.90B7.67B4.94B4.78B
Cash, Cash Equivalents and Short-Term Investments2.80B4.50B2.64B2.53B1.03B1.58B
Total Debt1.14B1.27B1.74B2.21B1.09B1.05B
Total Liabilities3.73B5.18B4.54B5.03B2.95B3.03B
Stockholders Equity4.78B5.00B3.35B2.64B1.99B1.74B
Cash Flow
Free Cash Flow0.002.65B997.51M707.27M-56.88M421.93M
Operating Cash Flow0.002.70B1.10B1.09B114.07M487.78M
Investing Cash Flow0.00-53.03M-169.32M-625.07M-334.39M513.70M
Financing Cash Flow0.00-799.59M-816.53M1.03B-328.90M-1.44B

Hakuten Corporation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
88
Outperform
¥29.71B11.605.35%4.88%-5.77%
78
Outperform
¥11.78B6.314.68%26.42%58.92%
76
Outperform
¥106.72B18.567.03%7.63%69.82%
67
Neutral
¥9.88B18.142.61%10.50%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
51
Neutral
¥15.96B-5.877.85%-55.40%-157.50%
43
Neutral
¥10.21B5.2710.01%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2173
Hakuten Corporation
717.00
56.93
8.62%
JP:2122
Interspace Co., Ltd.
1,459.00
535.23
57.94%
JP:2491
ValueCommerce Co., Ltd.
503.00
-255.69
-33.70%
JP:4293
Septeni Holdings Co., Ltd.
513.00
133.23
35.08%
JP:6094
FreakOut Holdings, Inc.
575.00
67.00
13.19%
JP:6535
i-mobile Co., Ltd.
515.00
-90.38
-14.93%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2026