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Saylor Advertising Inc. (2156) AI Stock Analysis

JP:2156

Saylor Advertising Inc.

(TSE/TYO:2156)

Select Model
Rating:51Neutral
Price Target:JPY 277.00â–²(0.36% Upside)
Action:reiterated
Date:08/18/26

The overall score is significantly weighed down by the company's stretched valuation multiples and persistent operational inefficiencies, which have resulted in frequent net losses and cash burn. Although management has built a highly resilient balance sheet through aggressive debt reduction and the stock displays a mild short-term technical recovery, the fundamental struggles with bottom-line profitability and negative free cash flow severely restrict the stock's current investment appeal.

Positive Factors
Strong Gross MarginsSustained high gross margins indicate that the core advertising offering retains meaningful economic value. This provides a durable foundation for rebuilding operating profitability if cost control improves and supports resilience against moderate revenue fluctuations.
Negative Factors
Negative Operating and Free Cash FlowMeaningfully negative operating and free cash flow signals weak recent cash conversion and increases dependence on working-capital management or external funding. If persistent, this could constrain investment capacity and weaken the benefit of the healthier balance sheet.

Saylor Advertising Inc. (2156) vs. iShares MSCI Japan ETF (EWJ)

-20%-10%0%10%20%30%JP:2156-10.05%EWJ+15.87%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
JPY 1.42B
Dividend Yield
2.17%
Average Volume (3M)
40.78K
Price to Earnings (P/E)
45.0
Beta (1Y)
0.32
Revenue Growth
7.60%
EPS Growth
-71.27%
Country
Japan
Employees
192
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Saylor Advertising Inc. Business Overview & Revenue Model

Company Description

Saylor Advertising Inc. operates as a marketing and advertising agency offering a comprehensive suite of services. These include traditional media placements such as broadcast television and radio commercials, print advertisements in newspapers and m...

Saylor Advertising Inc. Financial Statement Overview

Summary

The score reflects a mixed financial profile. While the balance sheet is robust due to successful deleveraging and a healthy 0.19 debt-to-equity ratio, the company struggles with persistent bottom-line unprofitability, thin operating margins, and severe cash flow volatility, including negative free cash flow in the most recent fiscal year.

Income Statement

45Neutral

Balance Sheet

80Positive

Cash Flow

35Negative
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue2.28B2.22B2.10B2.05B2.11B1.94B
Gross Profit1.77B1.73B1.66B1.57B1.64B1.45B
EBITDA66.51M44.84M104.81M28.92M218.46M44.81M
Net Income18.98M-4.76M27.26M-74.25M136.12M-25.27M
Balance Sheet
Total Assets4.46B4.32B4.24B4.09B4.23B3.98B
Cash, Cash Equivalents and Short-Term Investments1.23B708.51M762.13M620.42M867.56M700.92M
Total Debt944.69M457.21M548.99M483.40M631.26M722.46M
Total Liabilities2.24B2.01B2.20B2.16B2.36B2.24B
Stockholders Equity2.22B2.31B2.04B1.93B1.87B1.75B
Cash Flow
Free Cash Flow0-116.90M46.29M-58.37M258.06M-94.64M
Operating Cash Flow0-107.49M52.55M-50.32M265.46M-88.08M
Investing Cash Flow0-81.22M-10.59M-5.52M11.08M46.58M
Financing Cash Flow0124.10M93.97M-178.78M-106.30M-237.40M

Saylor Advertising Inc. Technical Analysis

Technical Analysis SentimentPositive
Last Price276.00

Price Trends

50DMA274.50Positive
100DMA270.47Positive
200DMA284.93Negative

Market Momentum

MACD-1.02Negative
RSI59.66Neutral
STOCH88.33Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2156, the sentiment is Positive. The current price of 276.00 is above the 20-day moving average (MA) of 269.05, above the 50-day MA of 274.50, and below the 200-day MA of 284.93, indicating a neutral trend. The MACD of -1.02 indicates Negative momentum. The RSI at 59.66 is Neutral, neither overbought nor oversold. The STOCH value of 88.33 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2156.

Saylor Advertising Inc. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

JP:2156 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
JP:9254JP:925453NeutralJPY 1.47B-20.08――19.78%-24.13%
JP:9244JP:924452NeutralJPY 1.50B12.77――-0.03%―
JP:2156JP:215651NeutralJPY 1.15B44.95―2.17%7.60%-71.27%
JP:7067JP:706749NeutralJPY 1.66B30.44―0.95%-6.00%-6.74%
JP:9235JP:923543NeutralJPY 3.68B-2.68――5.97%-119.53%
JP:6573JP:657339UnderperformJPY 1.57B-2.40――39.73%4.39%

* Communication Services Sector Average

Performance Comparison

-50%0%50%JP:2156JP:6573JP:7067JP:9235JP:9244JP:9254Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
JP:2156 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:2156Saylor Advertising Inc.276.00-31.82-10.34%
JP:6573Agile Media Network, Inc.21.00-75.00-78.13%
JP:7067Branding Technology, Inc.1050.0037.243.68%
JP:9235Ureru Net Advertising Co.,Ltd.382.00-578.00-60.21%
JP:9244DIGITALIFT Inc.1042.00118.0012.77%
JP:9254Lovable Marketing Group, Inc.920.00-396.00-30.09%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 18, 2026