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LIFULL Co
(2120)
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Rating:71Outperform
Price Target:
¥280.00
▲(18.14% Upside)
Action:Upgraded
Date:08/17/26
The score is driven primarily by improving financial performance (profitability rebound and manageable leverage) and supportive valuation (low P/E and strong dividend yield). Technicals remain trend-positive but are heavily overextended (very high RSI/Stoch), which tempers the overall score due to elevated near-term pullback risk.
Positive Factors
High and stable gross margins
Exceptionally high and stable gross margins provide a durable economic cushion for LIFULL’s online platform model. The improved operating and net margins indicate that the company can retain meaningful profit from revenue, supporting reinvestment and resilience as business conditions change.
Negative Factors
Volatile earnings history
The repeated movement between losses and profits shows that LIFULL’s earnings power has not been consistently stable over multiple years. This volatility makes future profitability less predictable and could weaken returns and balance-sheet quality if weaker performance returns.
Read all positive and negative factors
Positive Factors
Negative Factors
High and stable gross margins
Exceptionally high and stable gross margins provide a durable economic cushion for LIFULL’s online platform model. The improved operating and net margins indicate that the company can retain meaningful profit from revenue, supporting reinvestment and resilience as business conditions change.
Read all positive factors
LIFULL Co (2120) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥32.64B
Dividend Yield2.77%
Average Volume (3M)809.13K
Price to Earnings (P/E)10.3
Beta (1Y)1.03
Revenue Growth-2.14%
EPS GrowthN/A
CountryJP
Employees667
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)23.68
Shares Outstanding134,590,530
10 Day Avg. Volume709,660
30 Day Avg. Volume809,130
Financial Highlights & Ratios
PEG Ratio-0.03
Price to Book (P/B)1.03
Price to Sales (P/S)0.95
P/FCF Ratio-7.98
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)20.3
Revenue Forecast (FY)¥31.90B
LIFULL Co Business Overview & Revenue Model
Company Description
Headquartered in Tokyo, Japan, LIFULL Co., Ltd. was founded in 1997 and specializes in delivering diverse real estate information services. The company provides LIFULL HOME'S, a leading online portal for real estate and housing data, and promotes ...
How the Company Makes Money
LIFULL primarily makes money by operating online platforms that monetize traffic and user leads for business clients. Its core revenue model is driven by (1) advertising and promotional fees from real estate-related clients (e.g., property develop...
LIFULL Co Financial Statement Overview
Summary
Income Statement
71
Positive
Balance Sheet
74
Positive
Cash Flow
58
Neutral
| Breakdown | TTM | Sep 2025 | Sep 2024 | Sep 2023 | Sep 2022 | Sep 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 29.05B | 28.13B | 34.47B | 36.41B | 35.73B | 35.86B |
| Gross Profit | 27.72B | 26.67B | 32.21B | 32.55B | 31.67B | 31.91B |
| EBITDA | 5.12B | 3.93B | -4.83B | 3.88B | 3.60B | -4.64B |
| Net Income | 3.03B | 5.32B | -8.46B | 1.03B | 1.18B | -5.90B |
Balance Sheet | ||||||
| Total Assets | 42.53B | 40.91B | 41.19B | 51.17B | 48.71B | 45.89B |
| Cash, Cash Equivalents and Short-Term Investments | 10.16B | 10.70B | 14.63B | 16.51B | 16.52B | 13.15B |
| Total Debt | 10.14B | 9.12B | 5.54B | 7.79B | 11.29B | 11.13B |
| Total Liabilities | 14.21B | 14.69B | 16.99B | 18.61B | 17.58B | 17.35B |
| Stockholders Equity | 27.99B | 26.02B | 24.11B | 32.46B | 31.00B | 28.41B |
Cash Flow | ||||||
| Free Cash Flow | 1.25B | -3.35B | 1.27B | 5.71B | 2.02B | 509.81M |
| Operating Cash Flow | 5.13B | 4.81B | 1.67B | 6.23B | 2.70B | 1.29B |
| Investing Cash Flow | -4.74B | -11.70B | -718.00M | -1.74B | 388.87M | -1.07B |
| Financing Cash Flow | 807.00M | 3.74B | -2.98B | -5.08B | -54.08M | -3.29B |
LIFULL Co Technical Analysis
Positive
237.00
Price Trends
229.95
Positive
210.34
Positive
198.99
Positive
Market Momentum
6.01
Negative
57.19
Neutral
63.22
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2120, the sentiment is Positive. The current price of 237 is below the 20-day moving average (MA) of 237.74, above the 50-day MA of 229.95, and above the 200-day MA of 198.99, indicating a bullish trend. The MACD of 6.01 indicates Negative momentum. The RSI at 57.19 is Neutral, neither overbought nor oversold. The STOCH value of 63.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2120.
LIFULL Co Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
80 Outperform | ¥49.38B | 11.10 | ― | 2.84% | 16.26% | 11.32% | |
71 Outperform | ¥32.64B | 10.26 | 11.34% | 2.77% | -2.14% | ― | |
65 Neutral | ¥55.71B | 43.86 | ― | ― | 32.22% | 312.16% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
53 Neutral | ¥53.98B | 14.84 | ― | 0.96% | 27.78% | -11.30% | |
47 Neutral | ¥17.74B | 49.07 | ― | 2.95% | -3.85% | -65.37% |
* Communication Services Sector Average
JP:2120
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LIFULL Co Corporate Events
LIFULL Director Resigns for Health Reasons; Board Meets Governance Requirements
Oct 13, 2026
LIFULL Co., Ltd. announced that Director Tetsuro Shimizu has resigned from the board effective October 13, 2026, citing health reasons for his departure. Following the resignation, the board will consist of eight directors, including five outside ...
LIFULL Restructures Around AI Platform and New Business Incubation for Long-Term Growth
Sep 11, 2026
LIFULL Co., Ltd. announced a significant internal reorganization effective October 1, 2026, centered on consolidating its AI-related capabilities into a newly created AI Business Support Platform Division. By integrating the former AI Innovation D...
LIFULL Launches Housing Support Portal After Kumamoto Earthquake
Aug 12, 2026
LIFULL Co., Ltd. has launched a dedicated Housing Support Portal on its LIFULL HOME’S platform to assist people affected by the 2026 Kumamoto Earthquake, offering temporary housing search tools, guidance on disaster victim procedures, and li...
LIFULL Ups FY2026 Profit and Dividend Forecasts on Strong Core Real Estate Business
Aug 12, 2026
LIFULL Co., Ltd. has raised its full-year profit forecasts for the fiscal year ending September 30, 2026, while slightly trimming expected revenue, reflecting strong performance in its core HOME’S Services segment and weaker-than-planned sal...
LIFULL Boosts Revenue and Operating Profit but Full-Year Earnings to Normalize After One-Off Gains
Aug 12, 2026
LIFULL reported nine-month revenue to June 30, 2026 of ¥21,983 million from continuing operations, up 4.4% year on year, with operating profit rising 7.9% to ¥3,239 million and profit before tax climbing 11.5%. Net profit attributable to...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.