1HOG Stock Chart & Stats
€23.73
-€0.01(-0.04%)
At close: 4:00 PM EDT
€23.73
-€0.01(-0.04%)
Day’s Range― - ―
52-Week Range€9.00 - €36.00
Previous CloseN/A
Volume0.00
Average Volume (3M)26.00
Market Cap
€2.90B
Enterprise Value€2.85B
Total Cash (Recent Filing)€2.08B
Total Debt (Recent Filing)€2.34B
Price to Earnings (P/E)―
Beta0.75
Next Earnings
Feb 10, 2027EPS Estimate
-0.6Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-1.06
Shares Outstanding104,072,510
10 Day Avg. Volume5
30 Day Avg. Volume26
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€27.01Price Target Upside13.82% Upside
Rating ConsensusHold
Number of Analyst Covering9
EPS Forecast (FY)0.66
Revenue Forecast (FY)€3.43B
Bulls Say, Bears Say
Bulls Say
Brand And Market PositionRising North American retail sales and market share indicate durable brand relevance in Harley-Davidson’s core heavyweight segment. Continued demand for key models supports dealer economics, strengthens the company’s home-market position, and provides a platform for future product launches.
Cash And Debt PositionSubstantial cash relative to HDMC debt gives Harley-Davidson financial flexibility during a period of weaker earnings and industry pressure. This liquidity can support product investment, restructuring, dealer initiatives, and other strategic actions without relying solely on operating cash flow.
Dealer Inventory HealthThe sustained reduction in dealer inventory shows that Harley-Davidson is aligning wholesale supply with retail demand rather than forcing excess stock into the channel. Healthier inventories can improve dealer profitability, reduce discounting pressure, and support more disciplined future production.
Bears Say
Revenue And Profitability DeclineThe latest trailing-period deterioration indicates that Harley-Davidson’s earnings base has weakened materially, not merely fluctuated in one quarter. Lower revenue, compressed margins, and a net loss reduce internal funding capacity and make a sustained recovery dependent on better volumes and cost control.
LiveWire Going-Concern RiskLiveWire’s going-concern disclosure creates a structural risk within Harley-Davidson’s electric-motorcycle initiative. Withdrawn guidance reduces visibility into the unit’s path to scale, while Harley-Davidson’s stated refusal to fund operating losses limits support but may also constrain strategic flexibility.
HDFS Earnings And Cash ContributionThe capital-light transition reduces HDFS revenue and operating contribution by shrinking interest income from retained loan assets. Although it may lower balance-sheet exposure, the change also weakens a historically important earnings and cash-flow contributor, leaving consolidated results more dependent on motorcycles.
Harley-Davidson News
1HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was €9.00 and its highest was €36.00 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is €2.90B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Feb 10, 2027 which is in 102 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Oct 29, 2026. The company reported €0.357 earnings per share for the quarter, missing the consensus estimate of €0.423 by -€0.066.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson does not currently pay dividends.
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is -0.6.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 104,072,510 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of €0.357 in its last earnings report, missing expectations of €0.423. Following the earnings report the stock price went up 1.498%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in IT:1HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Hold
Average Price Target:
€27.01 (13.82% Upside)
€27.01 (13.82% Upside)
Blogger Sentiment
Neutral
IT:1HOG Sentiment 58%
Sector Average 58%
Sector Average 58%
Insider Transactions
Bought Shares
Worth €1.3M over
the Last 3 Months
the Last 3 Months
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
21.08%
12-Months-Change
Fundamentals
Return on Equity
-4.30%
Trailing 12-Months
Asset Growth
-30.94%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
1HOG Company Deck
1HOG Earnings Call
Q3 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call was broadly positive. Strong North American retail growth, improved dealer inventory and profitability, successful motorcycle launches, market share gains, better HDMC margins, and raised full-year guidance significantly outweighed the challenges in Europe and Latin America, supplier and tariff uncertainty, lower consolidated earnings and cash flow, and LiveWire's going-concern disclosure.View all IT:1HOG earnings summaries1HOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire

1HOG Stock 12 Month Forecast
All Analysts
Top Analysts
Average Price Target
€27.01
▲(13.82% Upside)
Technical Analysis
1 Day
3 Days
1 Week
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