Harley-Davidson(IT:1HOG)
€29.38-0.68 (-2.26%)
IT:1HOG
Harley-Davidson stock forecast
€29.38
At close:-0.68 (-2.26%)
Harley-Davidson (1HOG) Stock Forecast & Price Target
2 Followers
1HOG Analyst Ratings
Hold
4Buy3Hold2Sell
Based on 9 analysts giving stock ratings to Harley-Davidson in the past 3 months
1HOG Stock 12 Month Forecast
Average Price Target
€27.26▼(-7.21% Downside)Based on 9 Wall Street analysts offering 12 month price targets for Harley-Davidson in the last 3 months. The average price target is EUR 27.26 with a high forecast of EUR 33.34 and a low forecast of EUR 17.12. The average price target represents a -7.21% change from the last price of EUR 29.38.
Past 12 Months12 Month ForecastJan2026Oct2026
High€33.34
Average€27.26
Low€17.12
Highest Price TargetHighest€33.34Average Price Target€27.26Lowest Price TargetLowest€17.12
Detailed List of Analyst Forecasts​
Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
| Price Target | Article | |||||||
|---|---|---|---|---|---|---|---|---|
| James Hardiman | Citi | €29.74→€33.34 | buy | 13.49%Upside | Reiterated | 11/02/26 | ||
| Andrew Didora | Bank of America Securities | €28.84→€31.54 | buy | 7.36%Upside | Assigned | 10/30/26 | ||
| Noah Zatzkin | KeyBanc | ― | hold | ― | Reiterated | 10/30/26 | ||
| Craig Kennison | Robert W. Baird | €27.04→€28.84 | hold | -1.85%Downside | Reiterated | 10/30/26 | ||
 Unknown AnalystNot Ranked | Wells Fargo | €18.02→€22.53 | sell | -23.32%Downside | Assigned | 10/30/26 | ||
| Tristan M. Thomas-Martin | BMO Capital | €27.04→€29.74 | buy | 1.22%Upside | Reiterated | 10/30/26 | ||
| Stephen Grambling | Morgan Stanley | €15.32→€17.12 | sell | -41.72%Downside | Assigned | 10/27/26 | ||
| Robin M. Farley | UBS | €23.43→€25.23 | hold | -14.11%Downside | Reiterated | 09/02/26 | ||
| Griffin Bryan | D.A. Davidson | €27.04→€29.74 | buy | 1.22%Upside | Reiterated | 08/17/26 | ||
| Brandon Rolle | Loop Capital Markets | €28.84 | buy | -1.85%Downside | Upgraded | 07/20/26 | ||
| Unknown AnalystNot Ranked | Raymond James | ― | hold | ― | Reiterated | 05/06/26 |
| Rating | Article | ||||
|---|---|---|---|---|---|
| James HardimanCiti | BuyReiterated€29.74→€33.34 | 11/02/26 | 13.49%Upside | ||
| Andrew DidoraBank of America Securities | BuyAssigned€28.84→€31.54 | 10/30/26 | 7.36%Upside | ||
| Noah ZatzkinKeyBanc | HoldReiterated | 10/30/26 | ― | ||
| Craig KennisonRobert W. Baird | HoldReiterated€27.04→€28.84 | 10/30/26 | -1.85%Downside | ||
| Unknown AnalystWells FargoNot Ranked | SellAssigned€18.02→€22.53 | 10/30/26 | -23.32%Downside | ||
| Tristan M. Thomas-MartinBMO Capital | BuyReiterated€27.04→€29.74 | 10/30/26 | 1.22%Upside | ||
| Stephen GramblingMorgan Stanley | SellAssigned€15.32→€17.12 | 10/27/26 | -41.72%Downside | ||
| Robin M. FarleyUBS | HoldReiterated€23.43→€25.23 | 09/02/26 | -14.11%Downside | ||
| Griffin BryanD.A. Davidson | BuyReiterated€27.04→€29.74 | 08/17/26 | 1.22%Upside | ||
| Brandon RolleLoop Capital Markets | BuyUpgraded€28.84 | 07/20/26 | -1.85%Downside | ||
| Unknown AnalystRaymond JamesNot Ranked | HoldReiterated | 05/06/26 | ― |
Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector
Best Analysts Covering Harley-Davidson
3 Months
Success Rate10/14 ratings generated profit
71%
Average Return
+3.89%
Copying Tristan M. Thomas-Martin's trades and holding each position for 3 Months would result in 71.43% of your transactions generating a profit, with an average return of +3.89% per trade.
1 Year
Success Rate8/11 ratings generated profit
73%
Average Return
+10.32%
Copying James Hardiman's trades and holding each position for 1 Year would result in 72.73% of your transactions generating a profit, with an average return of +10.32% per trade.
2 Years
Success Rate11/14 ratings generated profit
79%
Average Return
+24.79%
Copying Tristan M. Thomas-Martin's trades and holding each position for 2 Years would result in 78.57% of your transactions generating a profit, with an average return of +24.79% per trade.
1HOG Analyst Recommendation Trends
| Rating | Jul 26 | Aug 26 | Sep 26 | Oct 26 | Nov 26 |
|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 |
| Buy | 7 | 6 | 6 | 4 | 4 |
| Hold | 9 | 3 | 5 | 4 | 4 |
| Sell | 5 | 3 | 3 | 2 | 2 |
| Strong Sell | 1 | 0 | 0 | 0 | 0 |
| total | 22 | 12 | 14 | 10 | 10 |
In the current month, 1HOG has received 4 Buy Ratings, 4 Hold Ratings, and 2 Sell Ratings. 1HOG average Analyst price target in the past 3 months is 27.26.
1HOG Financial Forecast
High€-0.38
Consensus€-0.60
Low€-1.21
1HOG Earnings Forecast
Next quarter’s earnings estimate for 1HOG is -EUR 0.60 with a range of -EUR 1.21 to -EUR 0.38. The previous quarter’s EPS was EUR 0.36. Its overall industry beat the EPS estimate 50.54% of the time in the past 12 months.
High€752M
Consensus€560M
Low€326M
1HOG Sales Forecast
Next quarter’s sales forecast for 1HOG is EUR 559.86M with a range of EUR 325.77M to EUR 752.29M. The previous quarter’s sales results were EUR 969.34M. Its overall industry beat sales estimates 63.11% of the time in the past 12 months.
1HOG Stock Forecast FAQ
What is IT:1HOG’s average 12-month price target, according to analysts?
Based on analyst ratings, Harley-Davidson’s 12-month average price target is €27.26.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Harley-Davidson a Buy, Sell or Hold?
Harley-Davidson has a consensus rating of Hold, which is based on 4 buy ratings, 3 hold ratings and 2 sell ratings.
What is Harley-Davidson’s share price target?
The average share price target for Harley-Davidson is €27.26. This is based on 9 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is €33.34, and the lowest forecast is €17.12. The average share price target represents a 7.21% decrease from the current price of €29.38.
What do analysts say about Harley-Davidson?
Harley-Davidson’s analyst rating consensus is a Hold. This is based on the ratings of 9 Wall Street analysts.
How can I buy shares of Harley-Davidson?
To buy shares of IT:1HOG, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.
