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DIRECT FINANCE OF DIRECT GROUP (2006)LTD (IL:DIFI)
TASE:DIFI
Israel Market
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Direct Finance (DIFI) AI Stock Analysis

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IL:DIFI

Direct Finance

(TASE:DIFI)

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Neutral 61 (OpenAI - Gpt-5.6Sol)
Rating:61Neutral
Price Target:
63,785.00
▲(1.75% Upside)
Action:Reiterated
Date:08/24/26
The score is driven primarily by improving profitability and a sharp TTM cash-flow rebound, but capped by very high balance-sheet leverage and slightly negative TTM revenue growth. Technicals are mixed (longer-term uptrend with short-term softness), while valuation is a relative positive due to a moderate P/E and high dividend yield.
Positive Factors
Improving Profitability
Strong margins and higher net income indicate improved operating performance and earnings capacity. If sustained, this profitability can support reinvestment, absorb credit losses, and strengthen the company’s ability to navigate changing financial conditions.
Negative Factors
Very High Leverage
The highly geared capital structure leaves limited room for error if funding costs rise, credit conditions weaken, or asset performance deteriorates. Heavy reliance on debt can constrain strategic flexibility and increase the sensitivity of equity returns to financing conditions.
Read all positive and negative factors
Positive Factors
Negative Factors
Improving Profitability
Strong margins and higher net income indicate improved operating performance and earnings capacity. If sustained, this profitability can support reinvestment, absorb credit losses, and strengthen the company’s ability to navigate changing financial conditions.
Read all positive factors

Direct Finance (DIFI) vs. iShares MSCI Israel ETF (EIS)

Direct Finance Business Overview & Revenue Model

Company Description
Direct Finance of Direct Group (2006) Ltd is an Israeli financial services provider, offering a variety of financial solutions. Its product portfolio prominently features personal loans, including specific financing options for vehicles. Establish...

Direct Finance Financial Statement Overview

Summary
Income statement profitability is solid and improving (TTM ~59% gross margin, ~13% net margin; net income up to 201M from 120M in 2025) and cash flow has rebounded (TTM OCF 393M and FCF 368M, ~94% of net income). The major offset is balance-sheet risk: very high leverage (~8.9B debt vs ~1.42B equity; ~6.3x debt-to-equity) plus a choppy/flat top line (TTM revenue -1.8%) and historically volatile cash conversion.
Income Statement
74
Positive
Balance Sheet
38
Negative
Cash Flow
61
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.58B1.53B1.51B1.38B1.37B853.30M
Gross Profit942.15M762.29M688.46M684.76M725.82M500.27M
EBITDA559.45M262.84M279.15M252.92M425.80M321.15M
Net Income201.46M120.06M141.10M132.47M244.46M181.32M
Balance Sheet
Total Assets11.00B10.37B8.57B7.83B6.74B4.26B
Cash, Cash Equivalents and Short-Term Investments84.03M11.44M13.93M12.58M10.56M80.20M
Total Debt8.90B8.39B6.82B6.24B5.21B3.04B
Total Liabilities9.50B8.95B7.19B6.56B5.56B3.31B
Stockholders Equity1.42B1.35B1.32B1.24B1.18B956.01M
Cash Flow
Free Cash Flow367.62M-260.64M-622.12M-928.26M-1.10B-1.53B
Operating Cash Flow392.66M-212.43M-576.45M-872.07M-1.05B-1.51B
Investing Cash Flow-1.15B-53.18M-46.59M-56.30M-62.00M-24.91M
Financing Cash Flow825.89M263.12M624.39M932.25M1.04B1.61B

Direct Finance Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
₪703.11M8.0620.00%14.06%
64
Neutral
₪641.87M9.811.80%21.55%14.68%
61
Neutral
₪1.82B8.666.62%-1.75%91.68%
58
Neutral
₪1.40B5.755.85%33.11%48.58%
57
Neutral
₪3.60B15.55-1.68%2.45%7.18%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IL:DIFI
Direct Finance
62,990.00
17,643.67
38.91%
IL:ISCD
Isracard
1,123.00
-223.00
-16.57%
IL:NAWI
Nawi
4,406.00
-998.59
-18.48%
IL:MCLL
Michlol Fin
1,251.00
-317.00
-20.22%
IL:JCFN
Jacob Finance & Investments Ltd.
2,818.00
-566.80
-16.75%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 24, 2026