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Maoyan Entertainment (HK:1896)
:1896
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Maoyan Entertainment (1896) AI Stock Analysis

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HK:1896

Maoyan Entertainment

(1896)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
HK$7.50
▲(11.44% Upside)
Maoyan Entertainment's stock score is primarily impacted by its challenging financial performance and bearish technical indicators. The high P/E ratio suggests overvaluation, though the dividend yield offers some compensation. The absence of earnings call data and corporate events means these factors do not influence the score.

Maoyan Entertainment (1896) vs. iShares MSCI Hong Kong ETF (EWH)

Maoyan Entertainment Business Overview & Revenue Model

Company DescriptionMaoyan Entertainment operates a platform that provides internet-empowered entertainment services in the People's Republic of China. The company offers online entertainment ticketing, entertainment content, advertising, and other services. It provides online movie and entertainment event ticketing services; movie distribution and promotion services; computer technology research, film project technology advisory, and e-business services; film and TV series investment and distribution services; economic and trade consultation; and network technology and commercial factoring services. The company also engages in acting agent and literary creation and performance; production and operation of radio and TV programs; technology and goods import and export; production, distribution, and promotion of movies, games, variety shows, cartoons, radio dramas, TV dramas, and advertisements; audio-visual distribution; and performance venue management activities. Its customers primarily include cinemas, entertainment content producers and distributors, and advertisers. Maoyan Entertainment was incorporated in 2017 and is headquartered in Beijing, the People's Republic of China.
How the Company Makes MoneyMaoyan Entertainment generates revenue through several key streams. The primary source is its online ticketing service, which facilitates the sale of movie tickets via its platform, earning commission fees from ticket sales. Additionally, Maoyan provides entertainment content promotion and distribution services, working with film studios and production companies to market and distribute films, for which it receives service fees. The company also engages in film production and financing, which can yield revenue through box office shares and distribution rights. Furthermore, Maoyan offers data services that leverage its vast user and market data, providing analytics and insights to industry partners for a fee. Strategic partnerships with major film producers, distributors, and cinema chains significantly contribute to its revenue, as these collaborations expand its platform's reach and service effectiveness.

Maoyan Entertainment Financial Statement Overview

Summary
Maoyan Entertainment faces a challenging financial environment. The income statement shows declining profitability with reduced gross and net profit margins. The balance sheet is stable with low leverage, but cash flow issues are significant, with negative operating and free cash flows.
Income Statement
45
Neutral
Maoyan Entertainment's income statement shows a mixed performance. The TTM data indicates a modest revenue growth rate of 3.56%, but the gross profit margin has decreased to 32.06% from 39.81% in the previous year, indicating pressure on profitability. The net profit margin has also declined to 1.72% from 4.46%. EBIT and EBITDA margins have similarly decreased, reflecting challenges in operational efficiency.
Balance Sheet
60
Neutral
The balance sheet remains relatively stable with a low debt-to-equity ratio of 0.03, indicating low leverage and financial risk. However, the return on equity has decreased to 0.84% from 2.01%, suggesting reduced profitability for shareholders. The equity ratio remains strong at approximately 68.23%, indicating a solid capital structure.
Cash Flow
30
Negative
Cash flow analysis reveals significant challenges, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is negative at -40.45%, and the operating cash flow to net income ratio is also negative, indicating cash flow issues. Despite a free cash flow to net income ratio above 1, the overall cash flow position is weak.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.38B4.08B4.76B2.32B3.32B1.37B
Gross Profit1.41B1.63B2.38B1.02B1.84B537.33M
EBITDA221.81M307.76M1.28B347.65M942.06M-419.46M
Net Income75.54M181.91M910.41M105.19M368.50M-646.27M
Balance Sheet
Total Assets12.99B12.51B12.54B10.26B11.03B10.61B
Cash, Cash Equivalents and Short-Term Investments2.46B2.51B3.44B2.28B2.66B2.54B
Total Debt272.56M481.21M278.47M373.05M606.10M1.08B
Total Liabilities4.13B3.46B3.50B2.08B3.04B2.99B
Stockholders Equity8.86B9.05B9.04B8.17B7.99B7.62B
Cash Flow
Free Cash Flow-364.44M-860.61M1.47B62.91M559.69M281.56M
Operating Cash Flow-354.59M-846.26M1.50B75.22M579.26M294.15M
Investing Cash Flow-217.79M-806.78M-831.24M-528.84M163.50M332.95M
Financing Cash Flow-27.04M401.00M-243.37M-415.63M-341.07M16.06M

Maoyan Entertainment Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.73
Price Trends
50DMA
7.61
Negative
100DMA
7.62
Negative
200DMA
7.39
Negative
Market Momentum
MACD
-0.27
Negative
RSI
33.82
Neutral
STOCH
20.59
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1896, the sentiment is Negative. The current price of 6.73 is below the 20-day moving average (MA) of 6.93, below the 50-day MA of 7.61, and below the 200-day MA of 7.39, indicating a bearish trend. The MACD of -0.27 indicates Negative momentum. The RSI at 33.82 is Neutral, neither overbought nor oversold. The STOCH value of 20.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1896.

Maoyan Entertainment Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$252.71B24.9413.99%10.25%84.17%
HK$315.90B17.9325.22%10.72%17.05%
$37.58B38.5319.44%2.27%15.57%94.36%
HK$21.85B8.1410.70%7.53%0.99%14.41%
$39.98B277.200.67%-10.26%-85.75%
$48.67B4.58-11.27%4.14%2.83%-41.78%
HK$7.96B97.030.82%4.75%-7.61%-90.51%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1896
Maoyan Entertainment
6.73
-1.21
-15.24%
HK:0772
China Literature
42.36
13.76
48.11%
HK:1357
Meitu
9.23
6.55
244.40%
HK:9898
Weibo Corp Class A
85.50
20.79
32.13%
HK:1024
Kuaishou Technology Class B
73.45
20.45
38.58%
HK:1698
Tencent Music Entertainment Group Class A
88.15
43.32
96.63%

Maoyan Entertainment Corporate Events

Maoyan Entertainment’s Shareholding Increase by Enlight Media
Sep 12, 2025

Maoyan Entertainment announced that its substantial shareholder, Beijing Enlight Media Co., Ltd., has increased its shareholding by acquiring 1,802,400 shares on the open market. This acquisition reflects the confidence of Enlight Media and Mr. Wang Changtian, a major shareholder and chairman of Maoyan, in the company’s business strategy and future prospects. The acquisition was conducted in compliance with regulatory requirements, and the company maintained the minimum public float percentage as prescribed by the Stock Exchange.

The most recent analyst rating on (HK:1896) stock is a Hold with a HK$8.00 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Strengthens Corporate Governance with New Nomination Committee Appointment
Aug 25, 2025

Maoyan Entertainment has announced a change in the composition of its Nomination Committee in response to amendments in the Corporate Governance Code effective July 1, 2025. Ms. Liu Lin, an independent non-executive Director, has been appointed as a new member of the committee, joining three other directors. This change aims to enhance the effectiveness, diversity, and corporate governance practices of the company.

The most recent analyst rating on (HK:1896) stock is a Hold with a HK$8.00 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Updates Nomination Committee Terms
Aug 25, 2025

Maoyan Entertainment has updated the terms of reference for its Nomination Committee, which was initially established in 2018. The committee’s structure ensures diversity and independence, with a majority of independent non-executive directors and at least one director of a different gender. This move is likely to enhance the company’s governance and decision-making processes, potentially impacting its industry positioning positively.

The most recent analyst rating on (HK:1896) stock is a Hold with a HK$8.00 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Reports Mixed Interim Results Amid Market Challenges
Aug 25, 2025

Maoyan Entertainment announced its interim results for the first half of 2025, reporting a revenue increase to RMB2,472.2 million, but a decline in gross profit and net profit compared to the previous year. The company faced challenges due to a downturn in the film market after the Spring Festival, affecting profitability despite maintaining a strong industry position and expanding its offline performance business. The company participated in the promotion and distribution of numerous films, setting records for the number of projects handled, although some projects underperformed expectations.

The most recent analyst rating on (HK:1896) stock is a Hold with a HK$8.00 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Schedules Board Meeting to Review Interim Results
Aug 13, 2025

Maoyan Entertainment has announced a board meeting scheduled for August 25, 2025, to consider and approve the interim results for the first half of the year ending June 30, 2025. The meeting will also discuss the potential payment of an interim dividend and other business matters, which could impact the company’s financial strategy and stakeholder interests.

The most recent analyst rating on (HK:1896) stock is a Buy with a HK$9.80 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Maoyan Entertainment Issues Profit Warning Amid Market Challenges
Aug 8, 2025

Maoyan Entertainment has issued a profit warning for the first half of 2025, despite an increase in revenue compared to the same period in 2024. The company’s profit is expected to decline due to a downturn in the film market from March to June 2025 and increased operating costs. However, the company continues to invest in high-quality content and expand its performance business, which is expected to positively impact future operations.

The most recent analyst rating on (HK:1896) stock is a Buy with a HK$9.20 price target. To see the full list of analyst forecasts on Maoyan Entertainment stock, see the HK:1896 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025